BUBBA Burgers

Part
01
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Part
01

BUBBA Burgers Company Overview

BUBBA Burger was originally established as a regional brand in the southeastern U.S. in the early 1990s, but has since grown to a national brand available at grocery stores throughout the country as well as around the world in military commissaries. The company is a subsidiary of Hickory Foods, Inc. and has estimated annual revenues of $9.4 million per year.

Company Headquarters

Company History

  • BUBBA Burger was founded in the early 1990s by Walter "Bubba" Eaves. His goal in founding the company was to produce "a perfect and juicy burger."
  • BUBBA Burger developed a production method that resulted in burgers that can be cooked from a frozen state and still be juicy and flavorful.
  • In 2000, BUBBA Burger opened a new production facility in Elberton, GA. At the same time, Bubba Eaves added partners and established BUBBA Foods, LLC, which took over production of BUBBA Burgers.
  • BUBBA Foods is now a subsidiary of Hickory Foods, Inc.
  • In 2011, BUBBA Burger opened its first restaurant, The Original BUBBA Burger Grill, in Jacksonville.
  • The company opened a total of 4 restaurants, but quickly closed the restaurants with the last location closing just 17 months after the first opened.
  • BUBBA Burger has developed several partnerships and sponsorships with sports organizations, including the Rock 'n Roll Marathon Series, Shea Racing and the San Jose Giants.

Where to Purchase

  • BUBBA Burgers are available at grocery stores across the U.S. Specific retailers can be identified using a city or zip code here. Some examples include Sprouts, Vons, Safeway, Albertsons and Target.

Key Staff

Financial Information

  • BUBBA Burgers has annual revenue of about $9.4 million.
  • BUBBA Foods parent company, Hickory Foods, has estimated annual revenues of $22.93 million.
Part
02
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Part
02

William Morris Biography

William H. Morris, also known as Billy, is the CEO of BUBBA burger and its parent company, Hickory Foods. Morris graduated from Washington and Lee University in 1981 and has worked at Hickory Foods since 1988.

Education

BUBBA Burger

  • Morris founded Hickory Foods in August 1988 and has worked there for more than 31 years.
  • In 2000, Morris and Hickory Foods purchased BUBBA burger from its founder Walter Bubba Eaves.
  • In 2012, Morris purchased another company in Jacksonville, FL, Peterbrooke Chocolatier, Inc. He changed the name to Peterbrooke Chocolate Co and operates the company under Hickory Foods, the parent company of BUBBA burger.
  • Morris created another company under Hickory Foods in 2012 called BIG American Brands, LLC. The company's goal is to deliver BUBBA burger products to college campuses.
  • In 2016, Morris and BUBBA burger partnered with Toyota Grand Prix of Long Beach to expand the brand's reach and awareness across the country and in southern California specifically.

Social Media Profiles

  • William "Billy" Morris on LinkedIn
  • Billy Morris also has a duplicate profile on LinkedIn.

Articles About William Morris

  • "Bubba Burger heading to college: Jacksonville-based Hickory Foods continues to develop products and markets" in Jax Daily Record
  • "Bubba Burger owner buys Peterbrooke Chocolatier" in the Florida Times Union
  • "BUBBA BURGER® Named Entitlement Sponsor Of IMSA WeatherTech Sportscar Championship At Long Beach" in Performance and Racing Teck Talk
  • "BUBBA Branches Out" in The Columns, a Washington and Lee University publication
  • "BUBBA BURGER HOPES TO HIT THE BIG TIME; Partners Plan to Expand Product beyond Its North Florida and Georgia Markets" in the Florida Times-Union

Personal Life

Research Strategy:

To find William Morris' educational background, the research team searched for his profile and biography on professional sites including LinkedIn and Crunchbase. Morris has a sparse profile on LinkedIn. LinkedIn profiles are completed by the individual, so he has chosen not to share many details. This profile did show that Morris graduated from Washington and Lee University, but did not specify his degree. No other professional profiles or biographies were found, likely because BUBBA burger and its parent company Hickory Foods are privately held and not subject to the same reporting requirements as public companies.

Likewise, Morris lists his start date with Hickory Foods as the President and CEO of the company, but he has chosen not to list any prior work history. He started Hickory Foods only 7 years after graduating and has since spent more than 31 years with the company, which explains why prior information is not publicly listed. Hickory Foods purchased BUBBA burger in 2000.

Other than LinkedIn, we were unable to find any other personal or professional social media profiles. We searched the major social media channels including Twitter, Facebook and Instagram for both William and Billy Morris. We also did searches that included his middle initial, H. We also checked the social media sites and business profiles on sites like Bloomberg for BUBBA burger to find any additional information or references for executives like William Morris. This did not yield any results.

The research team was able to rule out social media profiles for other William Morris' and Billy Morris' by their middle name or initial, location or work history. We did find one Twitter profile that we could not fully rule out, but based on the content, it is unlikely to be the profile of BUBBA burger's CEO, William Morris.

In order to find more details about Morris' history, including his work background, personal social media and personal details, we attempted to find any information about Morris' family such as a wife or children. This information may have provided insight into Morris' personal history and details such as hist interests or hobbies. A search of government sites and genealogy sites did not uncover any family information for William Morris. This information may be available for a fee.

Several articles are available that mention William Morris in his professional role as CEO of BUBBA burger and Hickory Foods. These articles do not make mention of Morris' history or personal life. No articles were found with William Morris listed as the author.

The research team also attempted to get additional information about Morris through his alma mater, Washington and Lee University. No records were available for free and online about members of the class of 1981. This is likely because this is before the time when the internet was widely available and the University has not added older records.
Part
03
of eight
Part
03

BUBBA Burgers Press Search

Ten unique news articles published within the past 12 months about BUBBA burger include topics such as the company's new marketing agency, the approval of a trademark for its burger shape, sponsorships, the calorie and fat content of its burgers, and anniversary and grand re-opening celebrations.

BUBBA burger Partners with IZEA to Launch Three New Veggie Burgers

  • This article was published by MarketWatch on February 25, 2019.
  • BUBBA burger partnered with the marketing specialist IZEA Worldwide to launch an "influencer marketing campaign to drive awareness of three new veggie BUBBA burgers."

US Trademark Office Approves Application to Register the Shape of a Burger

  • This article was published by Lexology on January 28, 2019.
  • BUBBA burger received approval from the U.S. Patent and Trademark Office for its irregular-shaped burger patty. This means that BUBBA burger "had made a sufficient showing to the USPTO that the below shape of its burger was not functional and that the shape itself serves to identify Bubba burgers as the source of burgers so shaped."

IMSA's Stellar Long Beach Race Ended With A Corvette Shoving A Ford GT Into A Wall

  • This article was published by Jalopnik on April 13, 2019.
  • BUBBA burger was mentioned in this article as the sponsor of the "Bubba Burgers Sports Car Grand Prix of Long Beach."

Hospitality at The Players

  • This article was published by News4Jax on February 28, 2019.
  • BUBBA burger partnered with The Players golf tournament to offer food throughout the event. According to the article, "BUBBA Foods has partnered with events and venues across the country and is proud to be a part of THE PLAYERS 2018."

How the Beyond Burger and Impossible Burger actually compare to traditional burgers — and each other

  • This article was published in Business Insider on June 10, 2019.
  • When compared with the Impossible Burger and Beyond Meat, the BUBBA burger has "almost twice as much fat and calories" and is the biggest burger among those compared.

Bubba burger N Drink's 1 Year Anniversary

  • This article was published in the Gazeta de Povo on November 4, 2019.
  • BUBBA burger celebrated its first anniversary with free Moscow Mule drinks to the first 100 customers and a donation of 10% of sales to the Brumadinho City Hall.

Bubba burger reopens this Saturday with free draft beer and gin

  • This article was published by Bem Parana on November 29, 2018.
  • The BUBBA burger located in Plaza de España reopened following renovations and offered the first 50 patrons a free liter of draft beer and the first 100 customers lemon gin and gin gordons.

BUBBA burger Signs on to Sponsor Jacksonville Classic, Women's Golf Team

  • This article was published by Jacksonville University on December 9, 2018.
  • BUBBA burger signed on to be the title sponsor of "October's Jacksonville Classic at Marsh Landing Golf and Country Club for the next two years."
  • In addition, BUBBA burger became the "official burger of JU women's golf."

BUBBA burger Renews Sponsorship for 2019 BUBBA burger Junior Hydroplane Series

  • This article was published on the website of the South Shore Outboard Association on December 8, 2018.
  • BUBBA burger renewed its sponsorship of the New England Junior Hydroplane Championship Series for 2019. Andy Stenson, Director of Marketing at BUBBA burger, stated, "It’s racing series like the BUBBA burger Junior Hydroplane Series and organizations like the South Shore Outboard Association and American Power Boat Association that provide kids an opportunity to learn about competition, sportsmanship, and build confidence during a family friendly event."

Sutter Home Family Vineyards Kicks Off 29th Annual Build A Better burger Recipe Contest

  • This article was published on Cision PR Newswire on April 2, 2019.
  • BUBBA burger was a promotional partner for the 29th Annual Build A Better Burger Contest presented by Sutter Home Family Vineyards.
Part
04
of eight
Part
04

BUBBA Burgers Competitors, Pt 1

1. Beyond Meat

  • Beyond Meat is a key player in the global packaged burger market. The company offers frozen and vegetable-based products that dominate the meat-alternatives market. Beyond Meat's entire value proposition is based on its plant-based products.

2. Kellogg Co mpany

  • The Kellogg Company is a top competitor in the global packaged burger market. According to Euromonitor, Kellogg is the number one seller of vegetable burgers. The Kellogg Company's value proposition is its integrity, accountability, passion, humility, and simplicity.

3. Paragon Quality Foods

  • Paragon Quality Foods, with its outstanding reputation for superior quality products, is a leading burger manufacturer and a pioneer in the burger sector. The company is a key player in the frozen burger segment. Paragon’s value proposition is its superior quality and inventive thinking.

4. The Kraft Heinz Company

  • The Kraft Heinz Company is a leading player in the frozen burger segment. The company has reformulated and rebranded its Boca burger to better compete in the growing plant-based foods category, and it offers frozen meat-substitute burgers. Kraft Heinz’s value proposition lies in being the leading food and beverage brand in the world, offering an unparalleled range of products from iconic brands.

5. Dr. Praeger's Sensible Foods

  • Dr. Praeger's Sensible Foods offers soy-free, plant-based burgers. The company is a key player in the global packaged burger market. The value proposition of Dr. Praeger's Sensible Foods is its use of clean ingredients and elevated protein levels in its products for the meatless foods category.

6. Monde Nissin

  • Monde Nissin is a key player in the global packaged burger market. The company offers sustainable, healthy protein burgers and customized solutions for its clients. Monde Nissin’s value proposition is its commitment to families sharing meals.

7. Campbell’s

  • Campbell’s is a key player in the global packaged burger market. The company offers burgers made from ingredients that are grown and prepared with care. Campbell’s value proposition is that it manufactures real food that matters for Life’s moments.

Research Strategy

  • We began our investigation with an inquiry into industry reports and databases (e.g., GlobeNewswire, NBC-2.com, and einnews.com). We determined the names of key players in the global packaged burger market in this manner. Our next step was to visit each company's website to locate the requested information. We also made further inquiries into the previously mentioned sources and media sources to corroborate the information provided by the companies. We did this to confirm that these companies are competitors of BUBBA Burgers and confirm the veracity of their value propositions.
Part
05
of eight
Part
05

BUBBA Burgers Competitors, Pt 2

BUBBA burgers are America's number one branded burgers due to their high quality products. These burgers are sold in the US, Canada, and US military bases. Beyond Meat - a strong competitor to BUBBA Burgers - is one of the fastest growing food companies in the US. This company stays competitive due to their ability to make plant-based foods that mimic the taste and texture of meat, thus disrupting the meat industry. The requested information on each company's competitive advantage, strengths and weaknesses, annual revenue, and geographical footprint has been provided below.

BUBBA Burgers

Competitive Advantage

  • Bubba Burgers is the #1 branded frozen burgers. The burgers are sold nationwide, in Canada, and world-wide through the US Military Commissary System.
  • Their patties are made from quality ingredients such as grass-fed beef, which is leaner, lower in cholesterol and calories, and have no preservatives or added hormones. Other products include all-natural burgers, veggie burgers, and gourmet burgers among others.
  • In January 2019, the company was award a TM Registration on their unusual patty shape.

Strengths

  • The brand uses quality ingredients and features healthier options than other pre-made packaged patties.
  • The company started in 1990 with four varieties. Today, it offers 15 varieties including some vegetable varieties, reduced fat, hot Italian sausage, Bratwurst sausage among others. They are the #1 branded burger in the US.
  • Earlier this year BUBBA burger partnered with IZEA to promote three new veggie burger flavors including the Latin Grill Veggie, White Beans Veggie, and Beans and Beets BUBBA Veggie burgers. In September, they announced that they are also expanding their BUBBA turkey burgers.

WEAKNESSES

  • Some consumers claim BUBBA Burgers are overpriced, especially when compared to the price of normal meat.
  • In addition, there are claims that their burgers taste old and bland. Customers advice adding additional seasoning to make it bearable.

Annual Revenue

  • Bubba Burgers is a privately-held brand that does not offer its revenue to the public. Hoovers estimates the annual revenue to be $1.92 million.

Cities, States, Countries

  • BUBBA burgers are available in grocery stores nationwide. They are also available in countries with US military presence.

Beyond Meat

Competitive Advantage

Strengths

WEAKNESSES

  • Since its introduction to the market, Beyond Meat has seen a large increase in competition especially from big players such as Amazon and Nestle.
  • There are claims that its products are nowhere close to real meat. The products supposedly have an unfavorable smell as well.

Annual Revenue

Cities/States/Countries

  • Beyond Meat is sold at approximately 58,000 retail and food service outlets around the world. They have a footprint in the US, Canada, and their international footprint includes about 7,000 locations in 35 countries.
  • They have a footprint throughout all of North America, some parts of South America, the Netherlands, and other European countries.
Part
06
of eight
Part
06

BUBBA Burgers Competitors, Pt 3

Manufacturing facilities, strong product portfolio, and marketing spend are some of the competitive advantages of Kellogg Company while Paragon Quality Foods's competitive advantage include innovations and high-quality products. Kellogg Company operates in the US and other countries worldwide while Paragon Quality Foods operates in the UK and Europe.

BUBBA Burgers Competitors: Competitive Landscape

Competitor #1: Kellogg Company

a) Competitive Advantage

  • Kellogg Company has a strong product portfolio because it is the "world’s largest cereal maker and 2nd largest maker of cookies and snacks", which helps them distribute their products to more than 160 countries globally.
  • Kellogg’s is "emerging as a powerful brand in some of the developing markets in the world" by spending almost 8% of their annual revenue for brand and product building programs.

b) Strengths

  • Kellogg's presence around the world is one of its strengths because their products are manufactured in over 20 countries and marketed in over 180 countries worldwide.
  • Another strength of Kellogg Company is their strategic acquisitions of which they "acquired various companies over the years which helped it in optimizing the use of its resources." Some of those companies include Morningstar Farms, Kashi, Bear Naked, Austin Cookies and Crackers, Natural Touch, Cheez-It, Murray, Amos, Garden Burger, Plantation Brands, and their biggest acquisition in 2001, the Keebler Company.

c) Weaknesses

  • Kellogg's questionable marketing campaigns is one of their weaknesses. Some of their marketing campaigns that were questioned by consumers include: a negative feedback due to mismatch "between the marketing messages and the products themselves"; and another marketing campaign that were questioned by food bloggers due to "high sugar content and use of ingredients such as high-fructose corn syrup."
  • Kellogg also wasn't able to capture the market in the developing countries because of their slow product innovation in cereals and veggie foods, despite the overcrowded competition in the market.

d) Annual Revenue

  • According to their 2018 annual report, the revenue of Kellogg Company is about $13.547 billion.

e) Operation Locations

  • Kellogg Company's "corporate headquarters and principal research and development facilities are located in Battle Creek, Michigan."
  • As of February 25, 2019, Kellogg Company operated offices, manufacturing plants and distribution and warehousing facilities in the United States and other countries, including "Australia, Austria, Belgium, Brazil, Canada, Colombia, Ecuador, Egypt, Great Britain, India, Japan, Malaysia, Mexico, Poland, Russia, South Africa, South Korea, Spain, Thailand, and Turkey."
  • They also have "joint ventures in China, Nigeria, and Ghana which own or operate manufacturing or warehouse facilities."


Competitor #2: Paragon Quality Foods

a) Competitive Advantage

  • According to Martin Lyons, HSBC North Lincolnshire and Doncaster's Area Commercial Director, "Paragon Quality Foods is a strong and innovative business which has regularly been recognized for its high quality UK-sourced products and innovative business approach –including being shortlisted for HSBC’s own Business Thinking Awards in 2011."
  • Paragon Quality Foods is also "incredibly tactical in maintaining the highest industry standards in order to attract top class customers across European become a well-known and trusted brand in the industry."

b) Strengths

  • Paragon Quality Foods has earned their excellent reputation by "consistently delivering superior quality, with a huge community of loyal consumers in the fast food, restaurant and pub sectors."
  • They also maintained their strong partnership with their leading beef suppliers in order to continuously improve their standards.
  • Paragon Quality Foods, founded in 1955, has become the leading burger manufacturer, "supplying national foodservice wholesalers, cash & carries and pub groups across the UK and Europe."

c) Weaknesses

  • One of Paragon Quality Foods' main weakness is the limited brand awareness and promotions that they do on their company website and social media pages.
  • Paragon Quality Foods only operates within the UK and Europe, which limits their client reach.

d) Annual Revenue

  • Paragon Quality Foods' turnover for the year 2018 is about 33 million GBP, a 10.61% increase from 2017.

e) Operation Locations


Part
07
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Part
07

BUBBA Burgers Competitors, Pt 4

Kraft Heinz’s competitive advantage is that it is a leading food and beverage brand that offers an unrivaled array of products from recognizable brands. Meanwhile, Dr. Praeger's Sensible Foods' competitive advantage is its plant-based and soy-free burgers and products that are made from clean ingredients.

The Kraft Heinz Company

Competitive Advantage

  • Kraft Heinz’s competitive advantage arises from the fact that it is one of the world's leading food and beverage brands, offering an incomparable range of products from exemplary labels.

Strengths

  • The Kraft Heinz Company serves as a top player within the frozen burger segment.
  • The company recently re-branded and reformulated its Boca burger to help it compete better within the expanding plant-based foods segment, and it offers frozen meat-substitute burgers.

Weaknesses

  • Kraft Heinz has failed to remain competent enough to acquire the right taste and texture for the burgers.
  • It is also facing stiff competition in a congested plant-based market that continuously innovates and provides superb eating experiences.

Annual Revenue

  • Kraft Heinz's 2019 revenue (in the twelve months prior to September 30, 2019) was around $25.332 billion, which represented a 3.36% year-over-year decrease.
  • The company's 2018 revenue amounted $26.268 billion, which indicated a 0.74% growth over 2017.
  • Kraft Heinz's 2017 revenue for reached $26.076 billion, which indicated a 0.85% decline over 2016.
  • Its 2016 revenue was approximately $26.3 billion, which represented a 43.42% rise over 2015.

Cities/States/Countries Where They Have a Footprint

  • Kraft Heinz has 61 different office locations in 22 nations. These countries include the United States, Canada, the United Kingdom, Germany, France, Italy, Spain, Sweden, Belgium, the Netherlands, Australia, India, Brazil, China, Egypt, Indonesia, Ireland, Japan, Poland, Russian Federation, Singapore, and Turkey. Its locations include the following:


Dr. Praeger's Sensible Foods

Competitive Advantage

  • One of Dr. Praeger's Sensible Foods' competitive advantages is its use of clean ingredients and elevated protein levels in its products for the meatless foods category.
  • Around 99.9% of Dr. Praeger's Sensible Foods' products are not co-packed, which provides them with the opportunity to remain ahead of trends as opposed to depending on another company's facility to provide them with time to run a product, which can consist of several trials to perfect, particularly while they are scaling up. Hence, they can easily pack several emerging brands.

Strengths

Weaknesses

  • The central manufacturing for what the company requires makes the running of the system rather difficult, while decisions are stagnant.

Annual Revenue

  • According to D&B Hoovers, the company generates an annual revenue of $30.92 million.

Cities/States/Countries Where They Have a Footprint

  • The primary location/headquarter is situated in Elmwood Park, New Jersey.
  • Its products and stores are located in the United States and Canada.
  • It has store locations in states such as California, Florida, New Jersey, New York, and Massachusetts.
Part
08
of eight
Part
08

BUBBA Burgers Competitors, Pt 5

Monde Nissin has been providing flavorful meals and snacks for over 35 years. On the other hand, Campbell's has been in business for 150 years and is an American producer of soup and other food and beverage products.

MONDE NISSIN

Competitive Advantage

  • Monde Nissin possesses the benefits of FTAs. FTA is an agreement between two or more countries to eliminate or reduce tariffs and other requirements of commerce that restricts trade between them.
  • With FTAs, exporters have better profit margins due to the absence of tariffs. It also mitigates the impact of fluctuating foreign exchange rates.
  • Another advantage of Monde Nissin is its advocacy, Kainang Pamilya Mahalaga (Family Mealtime Matters). It aims to encourage families to gather during dinner and share meaningful conversations over meals.
  • Later, in 2012, the advocacy was supported through the partnership with Department of Education and strengthened through Presidential Proclamation 326. Every 4th Monday of September is celebrated as Kainang Pamilya Mahalaga Day all over Philippines.

Strengths

  • Monde Nissin has been providing flavorful and convenient meals and snacks for over 35 years.
  • Monde Nissin is the manufacturer of Lucky Me! instant noodles and Monde biscuits such as Bingo, Eggnog, and Breadstix.
  • The products of Monde Nissin are exported to 40 countries around the world, including countries in Asia, Africa, Middle East, Europe, North America, Oceania, and the Pacific Islands.
  • Monde Nissin's Lucky Me! continues to be the most chosen consumer brand in Philippines, according to Kantar Worldpanel Brand Footprint Report in 2019.

Weaknesses

  • Monde Nissin's Lucky Me! is an instant noodle brand categorized by many articles as 'not healthy'.
  • According to NDTV Food, since instant noodles are highly processed to bear a longer shelf life, they contain low nutritive content and are high on fat, calories, and sodium. They are also laced with artificial colors, preservatives, additives, and flavorings.
  • According to a South Korean study conducted on the effects of instant noodles on human health, there could be an increased risk of metabolic syndrome due to the food's high sodium, unhealthy saturated fat, and glycemic loads.
  • As per a study conducted by Dr. Braden Kuo, Gastroenterologist, Massachusetts General Hospital, instant noodles did not break up, were intact, and undigested in the stomach even hours after consumption compared to homemade ramen noodles which got instantly digested in 1-2 hours.

Annual Revenue

Cities/States/Countries

  • Hawaii, Canada, the United States, Grenada, the United Kingdom, Ireland, Netherlands, France, Spain, Belgium, Norway, Sweden, Denmark, Germany, Luxembourg, Austria, Italy, Greece, Finland, Cyprus, Israel, Jordan, Lebanon, Qatar, Kuwait, Bahrain, UAE, Oman, Saudi Arabia, Singapore, South Korea, China, Hong Kong, Japan, Macau, Taiwan, Philippines, Brunei, Guam, Saipan, New Guinea, Australia, Kiribati Islands, and New Zealand.

CAMPBELL’S

Competitive Advantage

  • Campbell's has an advantage in terms of its packaging. The company uses the usual variety of materials in its packaging, including plastic, glass, metal, and paper — whatever makes the most sense.
  • Campbell's also use PET containers as a substitute for glass to allow shipment beyond traditional channels.
  • Campbell's is investing in technologies that enable flexibility and speed of response.
  • Campbell's is considered to be the 4th top snacks player in the United States and became an even bigger player after last year's $6 billion acquisition of Snyder's-Lance.
  • Campbell's knows and understands the business within snacks industry and utilizes it to take advantage of consumers’ penchant for convenient, healthy fare.

Strength

  • Campbell's is known for one of the most iconic packages in the whole world — the metal soup can.
  • Campbell’s brand extends beyond soup to sauces and foods such as Pepperidge Farm breads, cookies, Goldfish crackers, Royal Dansk and Kjeldsens cookies, V8 beverages, Plum Organics baby food, Swanson broths, Prego pasta sauces, and Pace sauces.
  • Campbell's has been in business for 150 years, providing food and drinks that are good, honest, authentic and flavorful — made from ingredients that are grown, prepared, cooked or baked with care.
  • Statistics shows that 95.8% of U.S. households own a Campbell's product.
  • The company has low production cost due to the large size of the company and it ensures that the price is 20% to 25% higher than generic brands while maintaining a high level of quality.
  • Campbell's is one of the leading consumer goods companies in the world, based on sales amounting to about USD 8 billion.
  • Campbell's is a big player in the condensed wet soup segment and reached USD 1.29 billion sales during 2017.

Weaknesses

  • The company lost focus strategically and came up with too many initiatives that made the company unnecessarily complex.
  • The company aggressively pursued the important consumer mega-trend of health and well-being without having clarity on the source of uniqueness or whether they have brought a competitive advantage to the space, and depended too much on M&A to shape the business strategy.
  • The company is short of a concrete plan to show how it can stoke growth in its flagship soup business, especially in a competitive marketplace where upstart brands are increasingly leveling the playing field against major giants due to direct-to-consumer online sales.
  • Excluding sales from the newly acquired Pacific Foods, Campbell's' sales had declined by 14%, reflecting declines in condensed, ready-to-serve soup and broth categories.
  • For 52 weeks which ended on July 29, Campbell’s share in the “wet soup” category declined by 2.4%.
  • Campbell's brand sales in the U.S. packaged food business declined an annual average of 1.4% between 2012 and 2017, lowering its market share position from 8th to 14th.

Annual Revenue

Cities/States/Countries

Sources
Sources

From Part 04
Quotes
  • "This report provides a detailed analysis of several leading packaged burgers manufacturers, that include Beyond Meat, BUBBA Foods, Kellogg Co, Paragon Quality Foods, and The Kraft Heinz Co."
Quotes
  • "Frozen bean and veggie-based patties dominated the market for meat alternatives for years. Now, Impossible Foods Inc. and Beyond Meat Inc. have grabbed the attention of vegans and meat-eaters alike by developing plant-based burgers that imitate beef, even using beet powder or other ingredients to make the patties “bleed.”"
Quotes
  • "Kellogg has for years offered frozen veggie burgers, but patties made with ingredients like black beans and mushrooms were never intended to taste like meat, and its more meat-like Grillers look outdated compared to the newcomers. It’s now playing catch up as Impossible Foods and Beyond Meat latch on to “flexitarian” consumers that are reducing their beef consumption by eating meat-like replacements."
  • "Kellogg is still the number one seller of veggie burgers, according to data from Euromonitor, but its market share has slipped significantly, from 33.3% in 2013 to 16.9% in 2018, even as its sales have rebounded in the last few years."
Quotes
  • "The frozen burger segment dominated the worldwide market, with a revenue share of greater than 68%. In 2016, EMEA accounted for the most significant share of close to 52% of the worldwide packaged burgers market in 2016. BUBBA foods, PRAEGER’S Drink Eat Well, Kellogg, Monde Nissin, Paragon Quality Foods, and The Kraft Heinz Company are the leading players out there"
Quotes
  • "Kraft Heinz has reformulated and rebranded its Boca burger to better compete in the growing plant-based foods category, according to Food Business News. The improved product was introduced at the Natural Products Expo West show."
Quotes
  • "Hold the meat (and soy)! Pea protein and vegetables – including carrots, sweet potatoes, butternut squash and black beans – lead the ingredients of Dr. Praeger’s new meatless product line: Pure Plant Protein. The flavorful soy-free plant-based burgers, breakfast sausage and chickenless tenders deliver a meaty texture and boost of plant-based protein with all the veggies and clean ingredients for which the brand is known."
From Part 06
From Part 07
Quotes
  • "We’re bringing clean ingredients to the growing meatless category and packing in the protein while loading up with real vegetables for added nutrition – without any of the fake stuff making headlines"
Quotes
  • "You look at these emerging brands, and they all have, generally speaking, relevant, focused packaging to appeal to the next generation of health-conscious consumers,"
  • "We’re close to New York City, so we are able to see what’s cutting edge in the restaurant space, and we can take what they’re doing there and try to bring it into our world and try to make it something that will fit more in the Dr. Praeger’s mold"
  • "By putting on some great sales reps and having the marketing team to support them, we’ve really been able to open up a lot more doors"
From Part 08
Quotes
  • "Monde Nissin exports to 40 countries around the world, including countries in Asia, Africa, Middle East, Europe, North America, Oceania, and the Pacific Islands. "We also enter through the mainstream market by making our products fit for the foreign market," Nava added. "We think of products that will cross border or will cater to the Filipino market abroad.""
Quotes
  • "At Monde Nissin, we place high regard in our consumers' holistic well-being in line with our mission to uplift the lives of people we serve."
Quotes
  • "Lucky Me! continues to be the most chosen consumer brand in the Philippines according to Kantar World Panel’s Brand Footprint Report in 2019. This is the fourth year in a row that Lucky Me! has come out on top of this survey of top consumer brands in the country."
Quotes
  • "Campbell's uses the usual variety of materials in its packaging, including plastic, glass, metal and paper — whatever makes the most sense."