Bryan College Station Sports + Events

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Bryan College Station Sports + Events

Leisure remains the number one activity that most visitors of Bryan College Station enjoy the most, including hobbies like site attractions, culture, family events, culinary arts, among others. Demographic data shows that in 2016, about 64.6% of visitors of Bryan College Station were married, 24.3% (never married), and 11.2% (divorced/widowed). To market the Bryan College Station Sports + Events brand, the organization collaborates with numerous media stakeholders and uses a combination of social media tools and strategies.

I. Psychographic Profile of Typical Visitors of Bryan College Station Sports + Events

Habits: Leisure Activity

  • Historical data from 2014 through 2016 for Bryan College Station show that leisure activity is the number one reason why visitors come to the area.
  • In 2016, the metropolitan area housed an estimated 7.9 million visitors, of which, 5.60 million came for leisure activities, versus 1.58 million visitors who came for business purposes.
  • In 2016, non-vacation related activities, such as sports events, medical, personal leisure, celebrations, etc., accounted for 72.5% of all visits, while 7.4% were vacation related. On that note, total leisure activities and business activities accounted for 82.7%, and 17.3%, respectively, of all visitor, stays.

Hobbies

  • According to research, visitors of Bryan College Station identify with many hobbies, including attractions, culture, family events, culinary arts, etc.
  • Research data shows that 45.8% of the visitors prefer family/life events, 22.4% like libation and culinary, 20.7% opt for attractions, 18.5% are fans of culture-related hobbies, while 9.1% favor nature & outdoor sports.
  • Generally, amateur sports attendance and participation attract 18.2% of the visitors, shopping 28.2%, culinary/dining experience 22.2%, and nightlife 2.2%.

Spending Habits

  • Visitors of Bryan College Station spend most of their money on entertainment (6.0%), food (28.3%), lodging (11.3%), miscellaneous (3.4%), and transport (31.1%).
  • On average, visitors of Bryan College Station spent about $123.90 per day in 2016. Transportation accounted for $38.50, food $35.10, lodging $36.00, shopping $24.30, entertainment $7.40, and miscellaneous $4.30.
  • Overall, visitors of Bryan College Station spent the most on transportation, specifically, airfare at $106.30, versus $39.30 for car rental.

Values

  • Visitors of Bryan College Station show a huge preference for specific values, including visiting friends or relatives, adventure, fun, pleasure, etc.
  • Existing data shows that in 2016, approximately 36.7% of Bryan College Station tourists came to visit friends or relatives.
  • About 2.8% of the visitors favored adventurous activities such as hiking, 7.5% visited national parks, 3.4% preferred beach/waterfront, and 1.4% opted for camping. Another 5.5% value volunteerism/charity services.

II. Demographic Profile of Typical Visitors of Bryan College Station Sports + Events

Age

  • In 2016, the average age of visitors to Bryan College Station was 46.8 years.
  • 18-34 years comprised 18.7% of all visitors, while 35-49 years were 46.5% of all visitors.
  • Likewise, those aged 50-64 years were 22.4% of all visitors, while seniors, 65+ years, accounted for 12.4% of the total visitor population.

Income Level

  • In 2016, the average household income of visitors to Bryan College Station was $109,306.
  • 5.4% of the visitors were those earning less than $25,000
  • 20.5% of the visitors earned from $25,000-$49,999.
  • About 15.7% of the visitors' income was from $50,000-$74,999.
  • 7.9% of the visitors earned from $75,000-$99,999.
  • Overall, over 50.5% of the visitors had a household income of more than $100,000.

Marital Status

  • Research findings show that in 2016, an estimated 64.6% of the visitors of Bryan College Station were married.
  • On the other hand, 24.3% of the visitors fell in the 'never married' category.
  • Only 11.2% of the visitors identified themselves as divorced/widowed.

Employment

  • Employment statistics indicate that in 2016, about 78.6% of the visitors of Bryan College Station were employed.
  • Equally, an estimated 15.2% of the visitors were retired.
  • Lastly, 6.2% of the visitors were non-employed.

Children in Household

  • According to the 2016 Texas Tourism Region and MSA Visitor Profile, approximately 30.5% of the visitors to Bryan College Station had children.
  • On the other hand, about 69.5% of the visitors claimed they have no children.

III. Bryan College Station Sports + Events Digital Marketing Efforts

Creative Examples

Brand Positioning

Following on Advertising Channels

  • Bryan College Station Sports + Events followership across its advertising channels is not massive; for example, on Facebook, the organization has 1,671 likes, while 1,738 people follow their page.
  • On Instagram, Bryan College Station Sports + Events has 169 followers and follows 121 individuals.
  • Equally, on Twitter, the organization has 914 followers and follows 322 individuals.

Tactics used in Marketing and the Messaging

  • Bryan College Station Sports + Events has a dedicated 'events' page on its website where it posts all information relating to upcoming events, their details, and requirements. The organization also contracts digital marketing agencies, and currently works with Fidelis. Moreover, it includes customer reviews on its website.
  • On social media channels, Bryan College Station Sports + Events posts using a combination of imagery and video content to promote its brand. Some posts can feature words only but include hashtags regarding a particular activity or the organization's brand.
  • Bryan College Station Sports + Events also has a blog integrated into the organization's website. The blog features rich reports and articles with in-depth information on various items, including trending topics like COVID-19.
  • Overall, the organization also collaborates with magazines, newspapers, and radio & television stations that serve Brazos Valley by providing complementary media assistance services like on-site photography and press release distribution.

IV. What Attracts/Motivates Visitors to Attend Bryan College Station Sports + Events

Numerous Sporting and Events Facilities

Endless Attractions

Shopping

Affordable Hotels and Restaurants

  • Bryan College Station offers many affordable hotels and restaurants providing diverse cuisines for the different visitors coming to the area. About 6,200 area hotel rooms are charging from $89-$139 per room.
  • Visitors have a broad array of accommodation options to choose from, including a total of 56 (hotels, motels & inns), 27 vacation rentals, 19 RV parks, 11 bed & breakfasts, 10 extended stay, and two camping sites.
  • Bryan College Station also prides in its top-rated food & drink joints. The top cuisines in the area include 82 American restaurants, 71 fast food outlets, 45 bars & wineries, and 43 Mexican restaurants.

V. What People Are Saying About the Organization

Positive Reactions

Negative Reactions

Research Methodology

Extensive searches did not uncover data specific to the demographic and psychographic profile of visitors to Bryan College Station Sports + Events. Searches through the Bryan College Station Sports + Events, reports, press releases, blogs, along with the county and town government reports, did not feature psychographic data on the visitors to Bryan College Station Sports + Events. However, the most recent government report dubbed, "2016 Texas Tourism Region and MSA Visitor Profile," published in 2018, provided an analysis of the visitors to the twin cities of Bryan and College Station. In this regard, excerpts from the existing data have provided the necessary data points to create both the demographic and psychographic profiles of visitors to Bryan College Station Sports + Events. Importantly, to unearth the psychographic data, we examined various visitor behaviors, including data on their purposes of visit, activities, expenditure summary, etc. Through this approach, we managed to identify some values, hobbies, spending habits, and values of visitors to Bryan College Station Sports + Events.

Next, to discover details of Bryan College Station Sports + Events marketing efforts, we explored the company's website to identify marketing related activities and content. We examined the efforts the organization has put in place to market and advertise it to the world, which we found to include a blog, a dedicated event & media pages, and the homepage of the website. Moreover, we explored the company's social media platforms, in particular, Facebook, Instagram, and Twitter, to see how they market themselves to the outside world. In this regard, by combining both website and social media data, we managed to provide an overview of how the organization positions itself, the creatives it has published in the past, its followership on social media platforms, and its marketing tactics. Lastly, the customer reactions presented are a mix of reviews posted on Bryan College Station Sports + Events website, and those on TripAdvisor and Yelp.
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