Bryan College Station Sports Competitive Landscape

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Bryan College Station Sports Competitive Landscape

The competitors of Bryan College Station + Events that satisfy the criteria are the Dallas Sports Commission, The Greater Waco Sports Commission, Playeasy, and Stylehawk Event Services. Venues offered by Playeasy are exclusively for sporting activities. On the other hand, customers can rent venues from the other competitors for other purposes.

COMPETITORS OF THE BRYAN COLLEGE STATION SPORTS + EVENTS

Dallas Sports Commission

Playeasy

The Greater Waco Sports Commission

  • The website can be found here.
  • The Greater Waco Sports Commission offers venues for different activities including 30 different kinds of sporting events, rifle clubs, dance, archery, cycling, water sports, golf, horse riding, bodybuilding, yoga, camping, expositions, displays, fishing, debates, academic events, art events, and conferences.

COMPETITIVE LANDSCAPE

Bryan College Station Sports + Events

  • The facilities engaged are in Brazos County.
  • The college station operates with 30 sports facilities.
  • Complimentary services offered by BCS + Events are hospitality arrangements, logistics, welcome packages, media and marketing assistance, funding, accommodation assistance, and facility selection.
  • BCS + Events has managed events for the Adidas Texas State, the American Quarter Horse Association, the American Junior Golf Association, the American Quarter Association, and the American Junior Golf Association.

Testimonials and Marketing

  • Bryon Hicks from USA Ultimate applauded BCS + Events for dedicated service, reception, and accommodation.
  • Ron Trabue from the National Flag Football Team appreciated BCS + Events for the state of the facilities provided for the Flag Football Team and the customer service.
  • Bryan College Station's marketing channels include newspapers, television, magazines, radio, blog, and social media platforms.
  • BCS + Events has featured in news articles on the Insite Brazos Valley Magazine and the Connect Sports site.
  • The college station also posts marketing content on their social media handles (Facebook, Twitter, and Instagram).

Stylehawk Event Services

  • Stylehawk rents venues in Central Valley, Long Beach, Los Angeles, Orange County, San Diego, and Santa Barbara in California.
  • Stylehawk works with 84 event facilities.
  • Additional services provided by Stylehawk are IT support, catering, supplemental sports services (such as game officials), equipment rentals, event insurance, production documentation, logistics and transportation, crowd management, access control, ticketing, event staff management, accommodation assistance, and lots more.
  • Stylehawk provided venues for an NLI sports series.

Testimonials and Marketing

  • Clients have used Stylehawk for major events and have positive views on their services.
  • Clients also consider the CEO, Cameron Ungar a good leader with remarkable event management skills.
  • Stylehawk uses various marketing channels including Sportspaces (also owned by the company), press conferences, and social media (Facebook, Twitter, LinkedIn, Instagram, and Tumblr).
  • The company held a press conference in 2019 to announce the launch of Sportspaces.io.
  • It also posts advertising content on its social media channels.

Dallas Sports Commission

  • The commission rents venues in Dallas, Texas.
  • Dallas Sports works with 91 sports facilities.
  • The sports commission offers full event management services, marketing and communication assistance, volunteers to help out with event management, customized welcome packages, catering discounts, an inspection of venues and hotels, post-event reports, and transportation.
  • The clientele of this commission includes the NCAA Basketball team, Servpro, Dallas Tennis Club, and The World Food Championship.

Testimonials and Marketing

  • David Tostenrude, the Director of the National Veterans Wheelchair Games commended the Dallas Sports Commission for the help rendered in managing the logistics of the Wheelchair Games.
  • Mike Duhon of the National Cheerleaders Association commended the commission for excellent customer service in 10 years of patronage.
  • Dallas Sports Commission utilizes the city's marketing platform, Visit Dallas to run marketing campaigns, media and journalism coverage, social media, and digital marketing.
  • Dallas Sports also posts marketing content on its social media platforms including Facebook, LinkedIn, Instagram, and Twitter. On such posts, the commission encourages the public to remain fit and also advertises sporting events to be hosted at their facilities.
  • Other examples are articles on Visit Dallas that advertise events to be hosted by the Dallas Sports Commission.

Playeasy

Testimonials and Marketing

  • Killester Basketball Club from Dublin, Ireland was able to successfully secure an affordable sports facility in Boston using Playeasy.
  • The team consisted of 15 members who traveled for a one-day tournament.
  • The coach Casey Tryon picked the Fore Kicks facility in Marlborough, MA where the team was able to practice for their tournament.
  • Mike Byrnes uses Playeasy to secure gymnasiums for his youth basketball teams.
  • Since his teams have been accepted into the junior NBA category, Playeasy helps Mike Byrnes channel more time and effort into training his teams.
  • Playeasy utilizes SEO-Optimized marketing for the profiles listed on their service and marketing on all social media platforms.
  • Their marketing examples include posts on Facebook and Twitter which advertise their services.

The Greater Waco Sports Commission

Testimonials and Marketing

  • Customers recommend the Greater Waco Sports Commission and commend the sports events it brings to the community.
  • Waco Sports Commission leverages Wacoan government websites and news outlets for marketing. On these websites, interviews and news articles promoting its activities are conveyed to the consumers.
  • It also utilizes its social media channels (Facebook and Instagram).
  • Recent marketing activities are interviews with the executive director, Will Phillip, and marketing posts on their social media channels.

CASE STUDIES

Local Sports Venues:
  • Dallas Parks has sports venues for rental, botanical gardens, a zoo and other facilities.
  • Several sport venues in Texas are owned by the government and prefer to advertise on the news outlets owned by the government.
  • These venues also utilize social media, television, magazines and physical advertising channels.

Research Strategy

We thoroughly searched for companies and agencies that satisfied all the criteria. We identified several sports venue rental companies via trusted business listings and travel platforms such as TripAdvisor, Yelp, Sports Designation Management and so on. However, after dedicated research on all the companies and agencies found, none of them met up to the criteria.
Then we utilized several company profile databases like Zoom Info and Hoovers, to search for competitors of Stylehawk Event Services and Bryan College Station Sports. The competitors provided on such platforms were remotely related to these companies in terms of their business models. From a statement by the CEO of Stylehawk, Cameron Ungar, we discovered that the company did not have any direct competitors. This correlated with our results of our research proving that the company's business model was relatively unique. Therefore, we widened our research to include companies that had a combination of two criteria. Since Bryan College Station Sports serves as the sports commission for that locality, we shifted our search to look for other sports commissions in Texas that satisfied most of the criteria. We were able to locate the Sports Commissions that satisfied the criteria. We carefully counted the number of facilities available on each platform where estimates were not available.

We thoroughly searched the market and news outlets to find advertisement examples from local sports venues. These outlets include PRN Newswire, Business Insider and others. Due to the smallness of these businesses, there were no articles or interviews or reports on their advertisements. Therefore, we carefully checked for airing time purchased for television adverts on databases like Ispot TV. This was also futile. Then we looked for the annual reports of these businesses on their websites and blogs. Most of such local businesses are private and do not publish such reports. We shifted our focus to evaluating customer reviews and stories on platforms such as TripAdvisor and Yelp with hopes of finding information on how the customers discovered the services of such businesses. Almost all reviews were evaluating the services rendered. Thus, we concluded that smaller local sports venues possibly utilize social media, customer referrals, and out-of-house advertising.

Sources
Sources

Quotes
  • "From Olympic-style sports to ranch riding and more, you have the opportunity to witness unique sports events this summer! Bryan College Station Sports + Events has been working hard in bringing exciting and even international events into the area for the Brazos County community to attend and enjoy. "
Quotes
  • "Every facility registered on Playeasy generates a web page that can be easily found on Google as well as other search engines. For the best chance to have your facility found, be sure to complete your profile. "
Quotes
  • "We recently started using Stylehawk Event Services to provide support services for our major events, and they have been an amazing addition to our team. Stylehawk owner Cameron Ungar is an impeccable leader and organizer whose extensive background in event logistics, event services, staff recruitment and management has helped take our events to a higher level of professionalism and quality.” "
Quotes
  • "Managing an event can be overwhelming, but don't worry - we're here for you! From full-service event management to communications & marketing assistance, our event support team is ready to meet your needs no matter the request. "
Quotes
  • "We start by helping our major events like WrestleMania, The NCAA Women's Final Four, and the NFL Draft execute their Corporate Social Responsibility (CSR) initiatives at local children's hospitals, schools and non-profits. We also execute our own events that provide members of our community with experiences and opportunities that may otherwise not have access to, such as the Dallas Regional Spelling Bee, Cotton Bowl Stadium Prep Showcase and the MexTour Reading Program. "
Quotes
  • "The DSC has been involved with the planning and execution of major sporting events in Dallas since 2015, which includes the NFL Draft, NHL Draft, the NCAA Women's Final Four, WrestleMania and the College Football Playoff National Championship."
Quotes
  • "Our aim is to provide event organizers of amateur, collegiate, Olympic or professional sporting events or meetings with a one stop shop. With just one call the Dallas Sports Commission Team will assist and facilitate all the necessary steps in planning a fantastic event in Dallas or the surrounding"
Quotes
  • "Complimentary services offered by BCS + Events are hospitality arrangements, logistics, welcome packages, media and marketing assistance, funding, accommodation assistance and facility selection."