Broken Yolk Cafe

• The Original Broken Yolk Cafe started in 1979 in Pacific Beach, a local beach area in San Diego, California.

•  John Gelastopoulos is the Owner & CEO of Broken Yolk Cafe.
• The franchise is tapping consumer’s interest in delivery by partnering with Uber Eats and Door Dash.
• Broken Yolk Cafe is rapidly growing and is expected to reach 100 locations in the next 5 years.
• Broken Yolk Cafe revenue increased by 28% in 2018.

• Broken Yolk Cafe has 34 locations located throughout California, Florida, Illinois, Texas, and Nevada.

• Broken Yolk Cafe is based in San Diego, California.

• According to John Gelastopoulos, each location makes approximately $2 million in revenue annually. Hence, Broken Yolk Cafe generates $68 million dollars in annualized revenue.

•  Lisa Erickson is the Director of Marketing.

• Broken Yolk Cafe has between 1,001-5,000 employees.

• Broken Yolk Cafe is standardized in each of its restaurants.

• The franchise also offers consistency in customer service.

• The restaurant boasts an expanded menu which includes beer and wine.

First Watch

• Founded in 1983, First Watch is one of the fastest growing restaurant chains in the US.
• The name stems from a nautical reference referring to the first work shift on a ship as First Watch restaurants are only open between 7:00 am and 2:30 pm.
• In 2017, First Watch revenue increased by 31.8% 
•  Chris Tomasso is the CEO and president.
• Their main target market is highly educated females with higher household incomes.

• First Watch is headquartered in Bradenton, Florida.

• First Watch has an estimated $36.82 million annualized revenue.

•  Cari Trimyer is the senior director of marketing.

• First Watch has between 5,001-10,000 employees.

• First Watch has a compelling business model.
• It is well positioned to capitalize on the focus on healthy eating.
• The franchise is expecting to grow by 20% based on 50 new restaurants on 300 locations.
• Snooze has a real estate site selection model that helps to identify strategic locations based on criteria like population growth rate, household incomes, traffic, visibility and access.

Snooze an A.M. Eatery

• Snooze an AM Eatery is a breakfast experience with "foods hand-crafted & seasonal using many local & organic products".
• Snooze was founded in 2006 by Jon and Adam Schlege.
•  David Birzon is the CEO of Snooze.

• Snooze an AM Eatery has 37 locations centered in five states: Colorado, California, Texas, Arizona and North Carolina.

• Snooze an AM Eatery is based in Denver, Colorado.

• Snooze an AM Eatery generates an estimated $120 million in revenues annually.

•  Andrew Jaffe is the chief marketing officer.

• The company has between 501-1,000 employees.

• Snooze main target market sets them apart from its competitors. There target market are millennials while their competitors main target markets are the older generation who are dying off.

• Snooze is a fun place to connect. According to the CEO, "If you visit a Snooze, it’s the only place where people aren’t on their phones. They’re connecting with their family and friends and having a good time".

• All the restaurants are company-owned. This a barrier from competition because most chains cannot replicate the business model of Snooze. Snooze offers catering.

Research Strategy

Strengths

• The Broken Yolk Cafe has a partnership with third-party deliverers Uber Eats and Door-Dash to increase efficiency in serving its clients.
• The Broken Yolk Cafe is well-known for its three most popular dishes; tiki toast (grilled Hawaiian bread topped with fruit), Golden State Benedict (toasted muffin topped with grilled tomato, poached eggs, and Hollandaise sauce), and ranch tree skillet (home-fried potatoes sautéed with chorizo, jack cheese, and sunnyside eggs).
• By 2020, seven new cafes will open, which will mean there will be more than 40 locations to help tap all U.S. markets.
• The organization's primary focus is to always serve high-quality food and giving each guest a great experience.
• The company is known for its trendy and traditional menu that keeps it on top of its competitors.

Weaknesses

• The organization's presence/coverage is limited to a few states in the USA. They need to expand and cover more locations to increase their customer base and boost their sales.
• It’s difficult for the organization to maintain quality when franchisees run it.

Opportunities

• There is a great room for expansion into other localities; hence, more franchises can afford to partner with the organization.
• The organization can diversify and provide different products such as lodging facilities, which could increase the company's revenue.
• The Broken Yolk Cafe can introduce a new menu that serves as an opportunity to also increase the organizational income through the sales of products to new customers and old customers that patronize them again as a result of their new menu.
• The organization culture employed in the Broken Yolk Cafe is effective in meeting its forecast of expanding operations to other regions in the next few years.

Threats

• Consumers/customers prefer eating breakfast at home, and they also prefer having healthy homemade food for breakfast instead of coming to the Broken Yolk Cafe. This serves as a big threat to their income as more revenue is lost through this means.
• There are a lot of options available in the segment. With the availability of more options, it gives people the ability of choice, and any organization that does better in these aspects takes the market lead. They can be substituted at any point in time with other options competing with the Broken Yolk Cafe.