This research provides insight into NetSpark's past marketing efforts and consumer perceptions. An analysis of NetSpark's website and digital footprint reveals that the company has done very little or no paid advertising online. Most of its traffic is generated from search, while 100% of its search results are organic. Also, while NetSpark has achieved remarkable success among the Jewish community, the company is currently rated very low on app stores and review platforms.
Past Marketing Efforts
- Online research suggests that NetSpark has done very little or no marketing digitally. According to SimilarWeb analytics, while NetSpark is headquartered in New York, it is most active in Israel. Its website is ranked 54,161 in Israel.
- Also, 65.6% of NetSpark's website traffic is generated from search, while 23.67% comes from direct visits. Just 10.73% of its total traffic is obtained from referrals. SimilarWeb reveals that NetSpark does not generate any traffic through social media, display advertising, and email marketing.
- In terms of search traffic, 100% of the search results that lead people to NetSpark's website are organic. There is no evidence of a single visit from paid keywords.
- To further confirm the absence of digital marketing efforts, a quick inspection of NetSpark's YouTube page reveals that the company has 99 subscribers. For an innovative filtering solutions provider that has been operating since 2008, this is a clear indication that very little or nothing has been done to boost its official YouTube presence. It appears the company may have focused more on traditional marketing channels over the years; however, no evidence was found to prove this.
- NetSpark's filtering technology has been successful among members of the Jewish community. The company has been patronized by notable brands and institutions such as Bezeq International, Israel's Ministry of Education, and Internet Rimon.
- However, several reviews reveal that it appears to be struggling in terms of overall user acceptance. On Apple's App Store, NetSpark is rated 2.2 on a scale of 5. One user said: "I tried this app by installing it. After I decided I did not like it, I removed the app. But some [of its hardware] or software would not go away and a prompt kept popping up on my phone asking me to install something. I could not make it go away. So now I am trying to erase my phone and start over, hoping it will go away. This app producer needs to Remedy this problem ASAP!!!"
- Another user added: "[It will] significantly slow your phone down." A third user review mentioned: "Can’t get anything to work on the iPhone app. You create an account, then a user and it never goes anywhere. Also, price shows $44.99 here and changes to $69.99 within the app."
- On AppFollow, NetSpark is also rated 2.2 on a scale of 5. Netspark's parental control app is rated 1/5 on Apprview.
- In terms of positive reviews, extracts from a VosIzNeias article reveal the following remarks: "Over 4,000 schools in Israel, both religious and none religious, have chosen to protect their students and staff with Netspark. After testing it myself I’ve discovered that with over 2 million customers worldwide, Netspark gets “it” and understands that a one size filter doesn’t work for everyone."