Breakfast Restaurants Headquartered In Florida - Part One
Keke’s Breakfast Cafe, Brooklyn Water Bagels, Metro Diner, Maple Street Biscuit, and Shakers American Cafe are restaurants in Florida where the breakfast is the main attraction.
Keke's Breakfast Cafe
- Founded in 2006 and based in Orlando, Florida, Keke’s Breakfast Cafe is a chain devoted to serving breakfast with exceptional service and low-cost food every day from 7 am to 2:30 pm. Its motto is "It’s like your hometown diner grew up and went to the city." The company has a grassroots approach to marketing to businesses and residences within three miles of the location.
- The company was established by two brothers, who have full ownership of the business, but only own three of the restaurants. The other locations are franchised.
- It currently has 45 locations throughout Florida, and four more coming soon.
- In 2017, the company's system-wide sales amounted to $4.7 million, according to Restaurant Business Online. Glassdoor estimates the revenue to be between $1 million and $5 million.
Brooklyn Water Bagels
- The Brooklyn Water Bagels’ corporate office is located in Delray Beach, Florida. The company utilizes a proprietary water system to replicate the water flowing from the Catskill Mountains to Brooklyn, which is then used to make their beverages and baked goods.
- The chain has 21 various locations situated in four states, which are Massachusetts, California, Florida, and Georgia.
- The Brooklyn Water Bagel Company generates an estimated annual revenue of $53.8 million, according to Crunchbase.
- Derek Kirk is the VP marketing executive at Brooklyn Water Bagels.
- The public relations and marketing consultancy Be In The News lists Brooklyn Water Bagels as one of its clients.
- Headquartered in Tampa, Florida, Metro Dinner was first established in the year 1992, in Jacksonville. The chain has a classic American diner environment and menu. The chain was eventually relaunched in 2009 to represent a modern diner chain.
- Metro Diner restaurants serve breakfast throughout the day.
- The chain currently operates 67 different locations. Out of those, 57 are company-owned.
- The estimated revenue generated by Metro Diner is $54 million, according to ZoomInfo.
- Crafton Bryant IV has served as the company's director of marketing since the year 2016.
- In 2018, Metro Diner chose PPK to serve as the restaurant's agency of record.
Maple Street Biscuit
- With its headquarters in Jacksonville, Maple Street Biscuit has a fast-casual breakfast/brunch concept. The company nurtures a distinct atmosphere and when customers place an order, they do not give their names, but provide an answer to the question of the month. The menu is "comfort food with a modern twist."
- Cracker Barrel is in the process of acquiring the company to help extend its offerings within the "breakfast and lunch market." However, Maple Street Biscuit will remain as a stand-alone brand.
- In seven states, the restaurant operates five franchised and 28 company-owned fast casual locations.
- Maple Street Biscuit generates an estimated $28 million in revenue annually.
Shakers American Cafe
- Considered by several publications to be the best breakfast eatery in the Orlando area, Shakers American Café opened in 1993.
- The restaurant has a single location (Orlando, Florida).
- Shakers American Cafe produces an estimated annual revenue of $14 million.
- Mpact Orlando, which is a local firm that promotes restaurants, lists Shakers American Cafe as one of its clients.
During our research, we were unable to locate all the requested information. The research strategies we employed are available below.
Our research began by scouring through several news articles, publications, among others. We identified four restaurant chains that either only serve breakfast or make breakfast a priority, along with one well-known breakfast restaurant.
We were unable to find the CMOs for Maple Street, Shakers, or Keke’s. We first visited the companies’ websites and profiles on different databases, but the information was not available. It is possible that these companies do not employ marketing executives, or they do not disclose information related to the position. Next, we checked their LinkedIn profiles and current employees, but again, information about marketing executives was not publicly available. Finally, we performed a press scan, locating articles about each company to search for mentions about the professionals. Again, the sources did not provide the names of the CMOs.
For agencies of record, we initially looked for information on press releases, case studies, and news articles. After that strategy failed, we searched for marketing campaigns for each restaurant, hoping it would lead us to the agency in charge. Most of the companies have implemented minimal marketing efforts, and no agencies were mentioned. Our final strategy was to examine the restaurants’ social media profiles, looking for photos and videos promoting their brands, hoping they would tag one of the agencies, but the information was not publicly available.
Regarding Shakers American Cafe's revenue, we attempted to locate the information by exploring multiple databases and sources. However, since this is a small, privately held company, it did not publish its revenue. Owler was the only available source for this figure. However, Owler does not always offer reliable information. Due to the lack of other resources, we provided information presented on the site.