Branded Content Lead Generation

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Case Studies: Content & Lead Generation

Hear.com and AV Specialists are two examples of company case studies showing how educational and informative content drives lead generation and awareness of a business. Provided below are full details on each case study, including the strategies deployed and the outcome of the campaigns.

HEAR.COM

AV SPECIALISTS

RESEARCH STRATEGY

To find two examples of case studies that show how educational and informative content drives lead generation and awareness of a business, we started by looking at compilations of case studies published by lead generation/digital branding and marketing experts, those published in marketing reports by leading business and marketing websites such as Forbes, PR Newswire, The Drum, and so on. These sources, especially digital branding and marketing agencies, featured relevant and comprehensive reports on case studies on content and lead generation. These cases were among those listed in marketing reports, blogs, and news articles. Next, we filtered our results to remain with at least one case study focusing on the services industry and one on the consumer products segments. On that note, we selected one company case — Hear.com, which manufactures hearing aid products, and two, AV Specialists, a home and commercial automation integrator to reflect the consumers' product and services sectors respectively. Full details of a similar case study on Sage can be accessed via this link.
Sources
Sources