Brand Design Industry - USA

Part
01
of seven
Part
01

Bulletproof & Bluemarlin

The brand design firms were compared and the findings have been presented in the attached spreadsheet. A few of the findings have been outlined in the summary below.

Summary of Findings


Research Strategy

Data on revenue for both companies proved to be challenging to find. However, in the case of Bluemarlin, the turnover for 2015 was found on UK Global Database. Other financials available for 2019 focused on the balance sheet and therefore there was no information on the revenue. Additionally, financials published on Hoovers could not be corroborated so it was not included in these findings.

We determined the size of projects done by both companies by reviewing the types of clients they work. It was assumed that if they are working with global brands that are major industry players then the projects are likely to last for weeks or even months.

Calculations:
Using XE, we converted the turnover for both companies. For Bulletproof, its turnover of $14,657,887 (2017) when converted was US$19,291,113.40.

Similarly, for Bluemarlin, its turnover of $4,143,995 (2015) when converted is $5,453,625.37
Part
02
of seven
Part
02

Landor & CBX

Landor is a brand consulting firm founded by Walter Landor in 1941 and has an annual revenue of $40 million. CBX is a brand strategy and design agency founded in 2003 and has annual revenue of $5 million. The required rows for the companies have been filled on the attached spreadsheet.

Landor

CBX



Part
03
of seven
Part
03

Force Majeur & Elmwood

A comparison of Force Majeure and Elmwood has been completed and provided in columns G and H, rows 3, 4, 6-8, 12, and 13 of the attached spreadsheet. Laurent Hainaut founded Force Majeure in 1998 whereas Jonathan Sands founded Elmwood in 1977.

Key Findings

  • Force Majeure operates in three countries: the US, France, and the UK while Elmwood operates in four: the US, the UK, Singapore, and Australia.
  • Available resources show that Force Majeure has an annual revenue of $2.8 million whereas Elmwood generated $35 million.
  • There are about 11-50 employees at Force Majeure while there are about 51-200 employees at Elmwood.
  • Some Force Majeure's key clients include Johnnie Walker, Dove, and Ciroc while for Elmwood, they include Nestle, Unilever, P&G, Walmart, among others.

Research Strategy

While we could provide all the requested information, note that we could not find the most recent annual revenue of Force Majeure and Elmwood, as they are privately owned. Research through their company websites, press releases, and other third-party articles/reports yielded no positive result. Therefore, we relied on third-party company directories and databases to provide this data, of which there are no periodic indications of the reported revenue. Nonetheless, we provided them, with the assumption that they are the latest figures.
Part
04
of seven
Part
04

Safari Sundays & Little Big Brands

A comparison of Safari Sundays and Little Big Brands has been completed and provided in columns I and J, rows 3, 4, 6-8, 12, and 13 of the attached spreadsheet. A few of the findings have been outlined in the summary below.

Summary of Findings

Research Strategy

While we could provide all the requested information, note that we could not find the most recent annual revenue of Safari Sundays and Little Big Brands, as they are privately owned. Research through their company websites, press releases, and other third-party articles/reports yielded no positive result. Therefore, we relied on third-party company directories and databases to provide this data, of which there are no periodic indications of the reported revenue. Nonetheless, we provided them with the assumption that they are the latest figures.

To identify some recent clients that companies are currently working with, we examined the recently published case studies, official social media profiles, industry publications, creative award sites, press releases, among others. Though the companies did not highlight their current clients, we ascertained our selection by identifying projects that are featured from third-quarter 2018 onward.

Lastly, we determined the size of projects done by both companies by reviewing the types of clients they work. It was assumed that if they are working with global brands that are major industry players, then the projects are likely to last for weeks or even months.
Part
05
of seven
Part
05

Pentagram & Dragonfly

Pentagram was founded in 1972 by five founding partners and has a global footprint, having offices in three countries. KD Marketing, which was rebranded as DragonFly, was founded in 2011 by Kim Davis and is located in North Carolina, USA.

The link to the spreadsheet is here.

Brand Design Firms — Competitive Landscape

  • Pentagram was founded in 1972 and DragonFly was established in 2011 as a boutique marketing agency.
  • The five founding partners of Pentagram are Theo Crosby, Kenneth Grange, Colin Forbes, Mervyn Kurlansky, and Alan Fletcher while DragonFly was founded by Kim Davis.
  • The estimated number of employees for Pentagram is 160+ employees while DragonFly has 37 employees.
  • Pentagram's estimated revenue is $25 million and Dragonfly has an estimated revenue of $7.5 million.
  • Pentagram has four offices located in Austin, New York, London, and Berlin while DragonFly has one office in North Carolina, USA.
  • One of the key clients of Pentagram include Warner Bros. On the other hand, Dragonfly has worked with American Legion World Series and Cleveland County Water. 
Part
06
of seven
Part
06

Sterling & WPP

WPP was founded by Martin Sorrell in 1985. The requested details on Sterling and WPP have been compiled in the attached spreadsheet. A brief overview of the findings can be found below:
  • WPP has more than 130,000 employees. The company has 3,000 offices in 112 countries including the US, UK, and China.

Research Strategy

No information regarding the founder of Sterling was found on the company's website, its official social media profiles, in advertising related sites such as Adweek and Agency Spotter, third-party company databases such as Crunchbase, Owler, and ZoomInfo among others. A press scan to find any news and media articles mentioning the company's founder also didn't yield any results.
Part
07
of seven
Part
07

Design Bridge

The requested company information for Design Bridge has been entered into the attached spreadsheet. The company is currently working with brands like Fortnum & Mason Chocolates, and Pabst Blue Ribbon.

Design Bridge

Sources
Sources