Botanical Gardens - Challenges
Environmental catastrophes such as floods and hurricanes are some challenges for botanical gardens in the US. While staying relevant, fulfilling visitors' expectations and overcoming financial difficulties are the challenges for the museum industry. Outlined below are the details for each of the challenges.
- Selby Botanical Gardens in Florida announced its expansion proposal last January 27, 2020. According to Selby Gardens President and CEO Jennifer Rominiecki, their plan of expansion addresses the challenges they face such as environmental catastrophes.
- Selby Gardens holds one of the world’s largest collections of orchids and bromeliads. However, the old structure's location is in a flood zone making it vulnerable whenever there's a hurricane in Florida.
- According to Verner Johnson, one of the challenges for museums is the need to stay relevant. Museums find themselves in a realm where their "time-honored methods are becoming outdated and ineffective." There is a need for museums to adapt to cultural changes in order to meet the needs of their audience.
- In relation to this, there is a concern in the museum industry regarding the role of museum donors. According to a female art leader, museum donors tend to be older and may not be familiar with the changing demographics of the audience. The recommendation is to choose museum board members and stakeholders not simply for their financial contribution but also for their professional expertise.
- Fulfilling the expectations of museum visitors is also a challenge because museum visitors are diverse and thereby also have diverse expectations.
- Also, the rise of digital technology has brought about a rise in the wide availability of in-depth information and media thereby also producing a generation of visitors that expect new experiences and ideas. The challenge lies in audience engagement.
- The Broad MSU Art Museum at Michigan State University is a specific example of a museum that faces the challenge of engaging its audience and fulfilling visitors' expectations.
- Lack of funding has been a common challenge among various museums. For instance, The Gulf Coast Museum of Art in Largo, Florida, the Claremont Museum of Art in California and the Las Vegas Art Museum have all closed dues to financial difficulties.
- Also, according to the market research report of IBIS World, financial difficulty is also common in the national and state parks industry as they have suffered from growing federal and state budget deficits for the past five years.
In order to identify the challenges being faced by the botanical gardens in the US, we have searched through press releases and market research articles but failed to find any publicly available data that are specific to the botanical garden industry. However, we have found market research reports by Market Research and Market Insights pertaining to botanical gardens that are behind a paywall. We then examined specific botanical gardens in the US such as the Lewis Ginter Botanical Garden, San Francisco Botanical Garden, Atlanta Botanical Garden, United States Botanic Garden and Shelby Botanical Gardens. However, we found insufficient information pertaining to the challenges they face. Thus, we expanded our search to the museum industry as well as to the park industry.