Boar's Head

Delivered November 13th, 2019. Contributors: AAAlexandra, Sue M., Shannon L., Esther A., Edgar M., Alexis Z., Austen J., Angela J., Careka S. and

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Company Overview - Boar's Head

From slow beginnings, Boar's Head has expanded its operations and retail partnerships over the past century to become a major provider of deli products across the US and Puerto Rico.
Headquarters & LocationsBoar's Head is a US provider of deli meats and other delicatessen products, headquartered in Sarasota, FL.
Although Boar's Head primarily distributes its products across the US and Puerto Rico through supermarkets, gourmet stores, delis and other partner retail outlets, Boar's Head operates three proprietary Boar's Head Cafés in Chicago, IL (flagship store), Newark, NJ, and Atlanta, GA.
Agency of RecordMeanwhile, Boar's Head currently collaborates with Altschiller Associates as its creative agency of record, Fleishman-Hillard as a resource to develop PR announcements and other media support work, Horizon Media as its interface with the media and other creative vendors, such as Hill Holliday for ad hoc promotions.
Boar's Head has maintained these relationships in some cases for decades, however a review of related corporate websites, personnel profiles and other credible resources validates that Boar's Head continues to engage these agencies for advertising support.
CreativesOne most recent example of Boar's Head's marketing creative is its Counter Culture campaign, which uses this pun to connect the nostalgic experience of ordering Boar's Head products at the deli counter with an ethos that is more adventurous, trendy and exciting.
Additionally, Boar's Head launched a marketing campaign through its Journey Boldly Sweepstakes, which offers Boar's Head customers and fans the chance to win a "tasty tour of the world," as well as its Travel the World campaign, which suggests that Boar's Head customers can travel to exciting places through Boar's Head's bold, creative flavors.
Growth StoryThe Boar’s Head brand was established in the New York City area in 1905 by its founder, Frank Brunckhorst, who looked to create his own line of deli products out of dissatisfaction with the quality of available hams.
Although growth for the business was initially slow, its distribution of products had grown sufficiently by 1933 to warrant the opening of the company's first manufacturing plant in Brooklyn, NY.
The company's next major milestone was the death of its founder in 1972, however, shortly thereafter in the 1990s, the company's management further expanded is manufacturing operations to include processing plants in Virginia, Arkansas, and Michigan.
During the same period of manufacturing expansion, Boar's Head also increasingly expanded its relationships with major supermarket chains to sell the company's products.
Of particular importance was the fact that in 1994, Boar's Head established an exclusive partnership with Publix, a supermarket chain in Florida.
Partly due to this relationship, the company moved its headquarters from Brooklyn, NY to Sarasota, Florida in 2001.
Most recently, in 2008, the company also opened an "experimental" retail outlet in Brooklyn, NY, followed by several other Boar's Head Cafés.
Research StrategyPlease note, for the purpose of this analysis, an AdAge article published in 2012 was used to clearly and thoroughly define Boar's Head's complex series of relationships with its three agencies of records. Although this article was published less recently, it seemed reasonable and appropriate to include this credible research source to succinctly yet precisely articulate Boar's Head's relationships with marketing vendors which, in many cases, have been ongoing for decades. Recognizing there were no resources from 2018 or 2019 which similarly addressed the distribution of marketing work between these three agencies, other credible sources published in 2018 or 2019 were also provided to substantiate that Boar's Head's relationships with these vendors has persisted to the current period.

This analysis provides the exact locations of Boar's Head retail outlets, including the specific states in which they operate and how many locations are in each state. However, Boar's Head is primarily distributed through third party retailers. While Boar's Head publicly highlights that their product is distributed across the US states and Puerto Rico, there is no publicly available information that comprehensively outlines the number of independent retailers who offer Boar's Head products. This is likely because Boar's Head is a privately owned company, as well as the fact that many distributors and sub-distributors of Boar's Head products are also privately held companies that do not make this information available. 

However, several strategies were implemented to identify or approximate the number of third party retailers who carry Boar's Head products. For example, a search for directly-compiled information on this subject was conducted, but it did not provide any detailed information beyond what is offered on the Boar's Head website. Additionally, a search for supermarkets and other retailers who carry Boar's Head products was conducted, however some of these supermarkets did not publicly provide the number of retail outlets that carry Boar's Head products. Moreover, it did not appear that such a search would provide a comprehensive estimate of outlets carrying Boar's Head products, given that some retailer information may not be publicly available online. Lastly, a search for Boar's Head products was completed on Google Maps. This search provided many results, however the locations were so numerous for just the New York area alone that this did not appear to be a reasonably feasible solution for triangulating the total number of outlets selling Boar's Head products in the US and Puerto Rico.

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Biography - Carlos Giraldo, Senior Vice President of Marketing and Innovation at Boar's Head

Carlos Giraldo has an engineering degree from the University of Florida and an MBA from UNC Kenan-Flagler Business School. He owns Giraldo Properties LLC with his wife, Melissa. He has been Senior Vice President of Marketing and Innovations at Boar's Head since June 2017.
Personal     EducationCarlos Giraldo graduated from the University of Florida in 1991 with a Bachelor of Science in Engineering.
After two years of employment, he entered the MBA program at the University of North Carolina Kenan-Flagler Business School. He graduated with an MBA in 1995.
     Family LifeCarlos and his wife Melissa, live at 5101 Bay State Road Palmetto FL 34221.
Professional     Prior Work ExperienceBetween graduating from the University of Florida and entering the MBA program at UNC, Carlos worked for two years at Thermal Ceramics from 1993 to 1995. 
After he graduated, Carlos worked for Proctor and Gamble as a Brand Manager from 1995 to 1999. 
In 1999, he became Senior Brand Manager at Tropicana, a subsidiary of Pepsico.
In 2000, he opened a company called Giraldo Properties LLC, which according to the Florida Department of State, is still active.
Carlos was the Senior Director of Marketing at Cotts Beverage from 2007 to 2008.
In 2008 he was hired at Boar's Head as the Senior Director of Marketing.
In February 2015, he was promoted to Vice President of Sales and Marketing.
June of 2017, his responsibilities were expanded to his current position as Senior Vice President of Marketing and Innovation. 
Research StrategyWe began with an in-depth text-based search for any information for Carlos Giraldi. That led us to his LinkedIn profile, which provided education and professional history. There is no hobby or other information listed on the profile.

We found two articles in Delimarket news. We found two pieces with quotes from Carlos. One was about chocolate hummus, and the other was about an around the world trip contest.

From there we moved to the Boar's Head website, looking for executive biographies or any other information about Carlos. Other than that, there was no mention of his position or responsibilities. We also searched the site for organization charts, job descriptions, or any additional information that would provide information on his job responsibilities. There were none.

Turning to his alma maters, we searched both the University of Florida and UNC looking for alumni records, graduation commencement programs, and articles in the student newspapers during the times Carlos was in attendance. None of those three strategies provided any information in either of the schools.

Because Carlos had an LLC Property company listed, we searched the Florida State business registration database. It was there we found the name of the co-owner of the LLC, Melissa Giraldo. We assumed she is his wife based on the fact that the company began in 2000 and is still active under that name 19 years later.

With the wife's name now available, we searched wedding announcements and birth announcements in Florida records hoping to find information about Carlos and his family. We were unable to find any information on either. Florida does not have publicly available birth records. It appears parents are not posting birth announcements like they used to.

Social media accounts were researched in both the name of Carlos Giraldo and Melissa Giraldo. Given their address, we filtered the returns to people in Florida. There were seven Instagram accounts in those names, but all of them were private, and none had profile pictures that matched the image of Carlos on LinkedIn.

A search of news sites showed the latest article was published in April 2018 entitled "Boar's Head Brand Explores America's Extreme Love for Cheese."

Finally, we looked through business databases, including Zoom, Bloomberg, and Crunchbase, looking for any information which could provide more details. Only primary data was provided.

We were unable to find any information on hobbies or charities he supports.

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Media Scan - Boars Head

Ten unique recent news and media articles about Boar's Head that chronicle the retailer's issues over the past 12 months all relate to new product announcements, new deli openings, and the expansion of food options to include Boar's Head Deli products on various college and university campuses. 
Boar’s Head Brand Releases Pumpkin Pie Dessert Hummus This article was published on PerishableNews.com on September 26, 2019.
Boar's Head announced the debut of its new FallSpice™ Selection Pumpkin Pie Dessert Hummus, which is "crafted with real pumpkin, creamy steamed chickpeas, ground vanilla beans, organic sugar, and warm fall spices like cinnamon and nutmeg."
(Boar’s) Head Over Heels for the New Deli This article was published in the JWU Campus Herald on April 16, 2019.
The new Boar's Head Deli on the Johnson & Wales campus has proved to be extremely popular. The restaurant features a "variety of meats, cheeses, and bread [and] a spectrum of specialty sandwiches, such as American Classic, Authentic Italian, California Turkey Club, Blazing Buffalo Wildcat, Smokemaster Cuban, and Chicken Caesar Wrap."
The Marketplace, where the deli is located, has been three times busier than it was before Boar's Head opened.
Pomodoro’s Deli makes a fine Sicilian sub This article was published in the Colorado Springs Independent on July 24, 2019.
The new Pomodoro's Deli in Colorado Springs features a "Boar’s Head deli case in its entryway."
Boar’s Head Brand Expands its Simplicity Line to the Delight of All Natural* & Organic Shoppers This article was published on PerishableNews.com on February 26, 2019.
Boar's Head introduced its new options to its Simplicity line, which included all-natural and organic "beef, turkey, ham, cheese, bacon, franks, charcuterie and hummus."
Mom’s Momo & Deli to open on Derry Street with sandwiches, Nepali cuisine This article was published on Penn Live Patriot News on April 16, 2019.
Mom's Momo & Deli opened in Swatara Township, Pennsylvania and featured "Boar’s Head deli meats and cheeses for sandwiches."
Southern changes meal plans and food offerings for upcoming year This article was published in The Southern on July 17, 2019.
Florida Southern College announced new dining options for the fall semester, which includes Boar's Head deli items in the Terrace Cafe. 
University Working to Expand Campus Dining This article was published on Jacksonville State University's website on October 25, 2019.
At the quarterly meeting of the JSU Board of Trustees, Sodexo proposed the construction of a new cafeteria that would include a Boar's Head Deli. Sodexo would pay $7 million toward the project.
Allegiance Retail Services Opens New Banner: Green Way Markets This article was published in Winsight Grocery Business on October 11, 2019.
Green Way Markets held its grand opening in Cross River, New York on October 11, 2019. The subsidiary of Allegiance Retail Services features a "curated selection of prepared foods, produce, deli and fresh meats, including Ranger’s Legend beef brand, Boar’s Head deli meats, Certified Angus beef brand and Green Way brand private label products, including house cleaners and pet food."
Stop & Shop customers flock to Cape competitors This article was published in the Cape Cod Times on April 15, 2019.
Consumers who were avoiding Stop & Shop during a strike were "surprised to find that Friends’ has a Boar’s Head deli." Friends is a grocery market that competes with Stop & Shop.
Fresh Takes Deli & Catering opens in Tilton This article was published in The Laconia Daily Sun on October 28, 2019.
A new Fresh Takes Deli & Catering, which features "Boar’s Head deli or sandwich platters and sides" opened in Tilton, Illinois.

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Boar's Head - C-Suite

The people in the C-Suite at Boar's Head are Carlos Giraldo, Larry Helfant, John Cannistra, Sage Horner, Eddy Ismail, Andrew Castor, and Ron Wade. In 1987, Larry Helfant joined Boar's Head — he is currently serving as the senior vice president of sales and operation at Boar's Head. Continue below for a deep dive into our findings and research strategy.
Executive Team: Boar's HeadLarry HelfantIn 1987, Larry Helfant joined Boar's Head.
He is currently serving as the senior vice president of sales and operation at Boar's Head.
John CannistraJohn Cannistra is currently serving as the VP Sales at Boar's Head. 
Sage HornerIn 2015, Sage Horner joined Boar's Head; he is currently serving as the vice president Western Division at Boar's Head.
From 2013 to 2015, Mr. Horner served as the chief operating officer — COO at Fresh Thyme Farmers Market.
From 2012 to 2013, Sage Horner was the group vice president at Park City Group.
From 2008 to 2012, Mr. Horner served as the vice president merchandising, marketing & supply chain at Sunflower Farmers Market.
From 1986 to 2008, Sage Horner was the corporate director — merchandising and procurement at Albertsons.
Eddy IsmailIn 2003, Eddy Ismail joined Boar's Head.
He is currently serving as the Sr. executive R&D chef at Boar's Head.
Andrew CastorIn 2017, Andrew Castor joined Boar's Head.
He is currently serving as the chief security officer — CSO at Boar's Head.
From 2013 to 2017, Mr. Castor was the deputy associate deputy director — office of the director at the Federal Bureau of Investigation (FBI), Washington D.C.
From 2010 to 2013, Andrew Castor served as the deputy assistant director — counterterrorism division at the Federal Bureau of Investigation (FBI), Washington D.C.
From 2006 to 2008, Mr. Castor served as the deputy assistant director — human resources division at the Federal Bureau of Investigation (FBI), Washington D.C.
From 2005 to 2006, Mr. Castor was the accounting section chief — finance division at the Federal Bureau of Investigation (FBI), Washington D.C.
Ron WadeIn 2018, Ron Wade joined Boar's Head.
He is currently serving as the director of transportation at Boar's Head.
In 2009, Mr. Wade joined the Scotts Miracle-Gro Company — he served as the manager, domestic transportation till 2012. From 2012 to 2014, he was the global distribution manager at the Scotts Miracle-Gro Company.
From 2014 to 2017, Mr wade was the G.M distribution at the Scotts Miracle-Gro Company.
In 1999, Ron Wade joined UPS — he served as the director, information technology till 2003. From 2003 to 2007, he was the director, package operations engineering at UPS.
From 2007 to 2009, Mr. Wade served as the director, package operations at UPS.
Research StrategyTo locate the people that are part of the C-Suite at Boar's Head, we began by combing through the company website. We leverage information on the about page of the company. The result of this strategy reviewed that Boar's Head is a family-owned business that has been in operation since 1905. There was no information regarding the leadership or executive team of Boar's head on the company website. We went further to research the company's annual report, hoping to locate information regarding the executive team of the company as this information is usually published within the first few pages of the company's annual report. Unfortunately, Boar's Head has not made public its annual report. The reason for this is that the company is a family-owned business and as such, under no obligation to publish its annual report for competitive reasons.
 
Next, our research team consulted third party companies databases for information regarding Boar's Head C-Suite executives. This strategy was successful and we were able to locate the names and title of Boar's Head executive team. Unlike other companies that has C-Suite title like chief executive officer, chief financial officer, chief operating officer, chief marketing officer, chief information officer, and chief human resources officer, Boar's head executives team titles was senior vice president of marketing and innovation, senior vice president of sales and operations, VP sales, managing director — US West sales and distribution, executive R&D chef, chief security officer, and director of transportation. 

We went further to determine whether the function of the C-Suite executives matched the function of the title of Boar's Head executive team. According to Investopedia, C-suite refers to the executive-level managers within a company. We were able to confirm that the title of Boar's Head executives located matched the C-Suite executive profile. Our research team continued by locating the LinkedIn profile of Boar's Head executive. Lastly, we scoured a professional network like LinkedIn for information regarding the professional history of the executive team identified in this request. This strategy was successful, and the information found has been reported accordingly.

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Boar's Head - The Competitors

Seven true competitors to Boar's Head include Dietz and Watson, Hillshire Farms, Kayem, Land O'Frost Inc, Fresh Mark Inc, Norbest, and Stiglmeier Sausage.
Dietz and Watson Here is the link to the company website.
Why it is a CompetitorDietz and Watson and Boar's Head offer similar products. Dietz and Watson is a family business in the U.S. The company produces deli meats. 
Value PropositionDietz and Watson provide its customers with handcrafted spice blends and slow-roasted meat. The company states that the recipe used and the quality of food offered by the founder Gottlieb Dietz is still the same.
Hillshire Farms
 Here is the link to the company website.
Why it is a CompetitorHillshire Farms and Boar's Head offer similar products. The company is based in Chicago, Illinois and its products include deli meats, sausages, and ham.
Value PropositionHillshire Farms provides "highest quality products" for its customers. The company is committed to farm values.
Kayem
 Here is the link to the company website.
Why it is a CompetitorKayem and Boar's Head offer similar products. Kayem's products include deli meats, buns, and sausages. Kayem is an American family business based in Chelsea, Massachusetts.
Value PropositionKayem provides its customers with "quality meat cooked to perfection". Since 1909, the company has been focusing on its recipe to perfect its crafted meats.
Land O'Frost Inc
 Here is the link to the company website.
Why it is a CompetitorLand O'Frost Inc
 and Boar's Head offer similar products. Land O'Frost Inc is a family business in the U.S. The company's products include deli meats, ham, turkey, and beef. 
Value PropositionLand O'Frost Inc's recipes "pairs fresh ingredients for delicious dishes". The company strives to keep the values that the company was founded.
Fresh Mark Inc
 Here is the link to the company website.
Why it is a CompetitorFresh Mark Inc and Boar's Head offer similar products. Fresh Mark Inc
 products include deli meats, ham, bacon, and hot dogs.
Value PropositionThe company is committed to providing its customers with "the highest standards of food safety and quality".  The company is committed to "make products people love to eat" and keep good business traditions and practices.
Norbest Here is the link to the company website.
Why it is a CompetitorNorbest and Boar's Head offer similar products. Norbest's products include deli turkey, whole turkeys, and turkey roasts. Norbest is a family business in the U.S.
Value PropositionNorbest's deli contains "no trim, emulsions, fillers, or extenders". Their products are also 99% fat-free and skinless.
Stiglmeier Sausage Here is the link to the company website.
Why it is a CompetitorStiglmeier Sausage and Boar's Head offer similar products. The company offers varieties of deli meats and gourmet German sausages. Stiglmeier Sausage was founded on family values by Anton Stiglmeier.
Value PropositionThe company is committed to providing its customers with products that are fresh and of high quality. Their products are "USDA approved and contain no fillers".
Research StrategyIn order to provide seven true competitors to Boar's Head, we started our research by trying to understand Boar's Head's business model and value proposition. We checked the company website and press releases.  Boar's Head is a family-owned company committed to providing quality delicatessen products to its customers. With this in mind, we identified competitors as other companies that have a similar business model and offer similar products to Boar's Head.

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Boar's Head - Competitors: The Findings Part One

Boar's Head and Dietz & Watson are both premium deli meat and cheese brands with distribution throughout the US. The competitive advantage of Boar's Head is their brand reputation where the company is almost synonymous with premium deli products. Dietz & Watson, on the other hand, have a competitive advantage of being transparent, authentic, and dedicated to environmentally conscious practices. 
Boar's HeadThe estimated revenue of Boar's Head is $1.50 billion. 
No information about the number of stores that sell Boar's Head brand products was available. However, we were able to determine that the company is headquartered in Sarasota, FL. 
Competitive Advantage
Boar's Head is the leading  premium deli meat brand across the country. They are known for their high quality meats and top-of-the-line ingredients, and are available just about anywhere in the US. 
Strengths
Boar's Head has an extremely large marketing budget, which exceeds its competition. 
Boar's Head maintains strong, sometimes exclusive relationships with retailers. The deals between Boar's Head and their retailers allow Boar's Head to control many aspects of how their products are presented in independent shops, including which competitors are also stocked (if any).
Boar's Head has an extremely large selection of products, which is a motivating factor for retailers when choosing to partner with Boar's Head as they can get anything they need from the company. 
Weaknesses
Boar's Head is seeing increased competition from prepacked and pre-sliced deli meat brands, which are more convenient and lower priced. 
Boar's Head, and the deli industry overall, is loosing market share due to consumer interest in healthy eating. 
At times, Boar's Head has been the center of bad press due to their fiercely competitive nature against other brands. 
Dietz and WatsonDietz and Watson has an estimated revenue of $350 million.  
The company is headquartered in Philadelphia, PA and sells throughout the US at both independent retailers and online. The company has three production facilities. 
Competitive Advantage
The competitive advantage of Dietz & Watson is its massive product offerings (over 1,200 products total) as well as the company's dedication to transparency, authenticity, and environmental consciousness. 
Strengths
One strength of Dietz & Watson is their strong distribution channels, which they are continually working to expand. The company utilizes state-of-the-art technology to ensure efficient distribution.  
 Product innovation is another strength of Dietz & Watson. For example, in 2019 they launched a meat snack product after realizing there were few competitors in that space. 
The company has capitalized on the health and wellness trend by offering "good for you" products, like low-sodium meats and allergy-friendly products. 
Weaknesses
One weakness of Dietz & Watson is its competition with Boar's Head, and the fact that Boar's Head exclusivity agreements with certain retails sometimes means these retails drop Dietz & Watson products. 
Dietz & Watson is being impacted by the decline in neighborhood deli's on the East Coast, as these were a large customer base for the company. 
The company has struggled to distinguish its brand among the many other lunch meat, and premium lunch meat, options. 
Research StrategyIn the course of this research for both Boar's Head and Dietz & Watson, older sources were utilized due to the lack of overall information about both companies, most likely since they are private companies. In order to locate more recent sources, we first reviewed each companies website, and while there was some helpful information for each on the company values, little was found about weaknesses or company financials. We then expanded to recent press about each company, in the hopes that recent news stories would contain some market analysis. While we found some recent stories for each brand, the number of stories was limited and contained almost no market analysis. Then, we expanded to include recent market analysis of the deli meat industry in the US as a whole, which provided some helpful findings, especially on the weaknesses for each company. Finally, in order to provide thorough information about each company, we expanded to include older sources. 

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Boar's Head - Competitors: The Findings Part Two

Hillshire Farm is a food producer that offers similar products as Boar's Head, including deli meats and sausages, operating under a large food production conglomerate with various brands and high revenues. Kayem Foods, Inc. is a long-established meats and buns producer with high brand recognition and revenues that surpass Boar's Head.
HILLSHIRE FARMCompetitive Advantages and Strengths Hillshire Farm is a subsidiary of Hillshire Brands and its parent company, Tyson Foods Inc., a massive food company with an annual revenue of $40.1 billion and a gross profit of $1.3 billion. 
Along with Hillshire Farm, Hillshire Brands operates food production companies such as Ball Park, Jimmy Dean, Sara Lee, State Fair and Chef Pierre.
Hillshire Farm provides the "highest quality products" for its customers. The company is committed to farm values.
Hillshire Farm and Boar's Head offer similar products, including deli meats, sausages, and ham, but Hillshire Farm meets or surpasses the annual revenue of Boar's Head, along with receiving substantial support from a much larger parent company.
WeaknessesWith such a large organizational support structure, and brand recognition developed since 1934, there are few to no identifiable weaknesses in the Hillshire Farm brand.
RevenueHillshire Brands shows an estimated annual revenue of $3.461 billion.
An estimate of the specific Hillshire Farm company revenue within these brands is $5.1 million.
LocationsHillshire Brands is based in Chicago, Illinois.
Their products are available in thousands of national locations.
KAYEM FOODS, INC.Competitive Advantages and StrengthsKayem Foods Inc. and Boar's Head offer similar products, including deli meats, buns, and sausages, but Kayem outperforms Boar's Head in yearly revenues.
Kayem provides its customers with "quality meat cooked to perfection." Since their founding, the company has focused on its recipe to perfect its crafted meats.
Due to their long-standing operation, they maintain national brand recognition, numerous subsidiary brand names, and large food service contracts with the U.S. Foodservice and SYSCO.
WeaknessesWhile Kayem revenues surpass Boar's Head annual revenues, their earnings still fall below other food and deli meat competitors that operate under larger parent companies.
Revenue Kayem Foods, Inc. shows an estimated annual revenue of $117.22 million. 
LocationsThey are an American family business based in Chelsea, Massachusetts, owned since 1909 by the same founding family that began the company, "the Monkiewicz family."
Kayem products are available in thousands of locations nationwide.

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Boar's Head - Competitors: The Findings Part Three

Land O'Frost Inc and Fresh Mark Inc are companies that are known for their high-quality meat products. Land O'Frost's competitive advantage is its quality products with no added hormones or by-products, and Fresh Mark Inc has a competitive edge with its intense focus on sustainability.
Land O'Frost IncCompetitive AdvantageLand O'Frost is the largest family-owned brand of sandwich meats in the US.  It produces deli meats including beef, chicken, turkey, Canadian bacon, and ham under the brands of DeliShaved, Land O'Frost, Bistro Favorites, Taste Escapes, and Premium names. The company provides its products to food retailers, food processors, food service providers, and food makers across the US.
The competitive advantage is the company's leveraging of a farmer-to-fork perspective in combination with its global perspective and direct access to providers to create practical and new solutions for agricultural problems and demands. Its products are desired because they have no added hormones, no by-products and a lot of protein.
Strengths Land O'Frost is known for its historical scaling of advertising efforts to local and regional levels, and its campaigns are a factor that scales its growth. The company also places a big emphasis and value on positively impacting its local communities with partnerships like "Youth Sports, JDRF and Changing the Face of Beauty". 
The company's first nationwide campaign was its 2018 integrated campaign that brought nationwide attention to its brand by reaching 91% of US households.
Acquisitions in 2018 and before have included premium products that are found in specialty grocery retailers like Whole Foods, Trader Joes, and Sprout's Farmers Market. It has also acquired Wellshire Farms making them a "major player" in the natural and organic meat market. 
WeaknessesThere were not many recent failures or disappointments; however, in June 2018 the company was forced to recall about 4,944 pounds of ham due to incorrect labeling of Black Forest Ham as Honey Smoked Turkey Breast. There were no reported adverse reactions due to the mislabeling. 
The company's recent nationwide advertising efforts are seen to be an attempt to bolster its relevance during a time when it is in danger of getting lost in a crowd of deep-pocketed competitors.
RevenueLand O'Frost is privately held and does not report its annual revenue. D&B Hoovers estimates Land O'Frost's annual revenue to be $86.99 million. 
Cities/CountriesLand O'Frost's headquarters is located at 10109 Columbia Ave, Munster, Indiana. The company has operating plants in Illinois, Arkansas, Nebraska, and Kentucky, and its products are distributed across the US. 

Fresh Mark IncCompetitive AdvangtageFresh Mark Inc is known for its high-quality products and its most important priority of sustainability. The company has an ongoing, long-term commitment to conserving resources, recycling, and reducing its environmental impact. 
StrengthsThe company's ongoing commitment to sustainability makes Fresh Mark Inc unique among its competitors. 
Founded in 1920, the company's products are found in "some of the world's most well-known grocery stores, food service companies and restaurants."
Fresh Mark is a major key player in the global bacon market, and it differentiates itself from competitors by making its bacon distribution process more efficient and earth-friendly. Bacon is just one of the meats that the company produces in this manner better than its competitors.
WeaknessesThe company was investigated for immigration violations prior to the death of a Guatemalan national in an industrial accident. After the death, immigration agents investigated the plants in Columbiana and Stark counties and saw a total number of 146 arrests on immigration violations. The federal government probe puts that the company knowingly hired the illegal aliens.
RevenueThe company does not report its revenue; however, D&B Hoovers estimates Fresh Mark Inc's annual revenue to be $1,315.43. 
Cities/CountriesThe company's locations page and its social media pages list four locations in Ohio; however, it states that the world's most well-known grocery stores and food service providers depend on its products. 
In June 2019, the company opened a distribution center in Gaborone, Africa. Fresh Market is the largest purchaser of fresh produce in Africa and it has 1,114 growers.
The company operates in 170 stores in 24 stores across the US.
StrategyWe searched for the companies' annual reports, investor relations, and press releases for information regarding annual revenue, strengths and weaknesses, and locations, however, neither company publicly releases this information as they are privately held. 
Next we examined their websites and any available news stories for the information, this search did reveal one additional location for Fresh Market. 
Finally, we searched for the company's individual products and distribution and destination locations to identify its global footprint, however this search also yielded no information. 

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Boar's Head - Competitors: The Findings Part Four

Stiglmeier Sausage serves customers all over the U.S. and countries nearby, including Hawaii, Alaska, and Puerto Rico, while Norbest is located in Utah in the U.S. Stiglmeier Sausage’s annual revenue is $5.7 million while the estimated annual revenue for Norbest is $125 million.
NORBEST
Competitive Advantage
Norbest allows customers to learn all about their products, including the fact that their turkeys are mountain-grown by generations of families who care.
It promises customers high quality and exceptional products, while highlighting its dedication to employees as well as their safety.
Norbest maintains social media presence across several platforms which helps the company reach a wide customer base. These include Pinterest, Facebook, Google Plus, Twitter and Vimeo.
It provides products that can be used at any time of the day as well as allowing customers purchase Norbest Turkey Gift Certificates that are both convenient and affordable.
Strengths
The company makes their contact information easily accessible, for persons wishing to make a call, visit the store or office or those wishing to make inquiries.
Norbest describes itself as the world’s chief turkey products' producer in over 75 years which draws customers and helps them gain confidence in their products based on their reputation and expertise.
The company also provides information about raw and cooked products and recipes for consumer use.
Perceived Weaknesses
 While the company has been very detailed in providing information about their products as seen on their packages, it does not show the price of the products which would help in the comparison process.
Also, customers who have a preference for holding products and looking at them may feel overwhelmed with the amount of information provided although useful in making purchasing decisions.
Publicly Available Revenue
The estimated annual revenue for Norbest is $125 million.
Footprint
Norbest is located in Utah in the U.S.

STIGLMEIER SAUSAGE
Competitive Advantage
Stiglmeier Sausage has been producing authentic German sausages as well as deli meats for almost 60 years.
The company promises customers fresh products of the highest quality and emphasizes on the fact that they are USDA approved.
Not only does the company ship sausages while maintaining their freshness, but also informs customers how to continue keeping them in a fresh condition.
This shows that the company cares about customers and the quality of goods they receive.
Sausages for shipping are handcrafted using the finest, high-quality meats and spices as per recipes rich with the company's Bavarian heritage.
Strengths
The company makes their contact information easily accessible for persons wishing to make a call, visit the store or office or make inquiries.
 Stiglmeier Sausage maintains transparency with its shipping information, including rates by region, product prices, holiday and vacation schedules, product availability, return policy and requesting a refund.
It also provides a downloadable order form and contact information for its sales department.
The company provides featured products and their respective prices, including those that have been discounted, which likely keeps customers engaged.
Perceived Weaknesses
The company is active on one social media platform, Facebook, suggesting that it won’t meet as many customers as competitors with two or more platforms.
Although the company has a social media account, this is not made evident on the company’s official website.
Publicly Available Revenue
Stiglmeier Sausage’s annual revenue is $5.7 million.
Footprint
Stiglmeier Sausage started in Chicago, but is currently located in Wheeling, Illinois.
It serves customers all over the U.S. and nearby including Hawaii, Alaska, and Puerto Rico.

Research Strategy:To provide information on Stiglmeier Sausage and Norbest, Boar's Head competitors, we consulted the official website of the companies to identify their competitive advantage, footprints, strengths and weaknesses. We searched for their annual reports to identify their revenue but these were not available. As an alternative source, we searched through databases such as Crunchbase and ZoomInfo. All information found was provided.