Non-Dairy Yogurt US Market Size
Hello! Thanks for asking Wonder about the non-dairy yogurt market size in the United States.
In short, after searching extensively through company reports, financial statements, and industry new sources, I found that plant-based options represent 8 percent of the yogurt sold in the U.S. The market is still small but reached around $78 million in 2016. Below, you will find the results of my research, along with my methodology.
I searched extensively for specific industry reports listing non-dairy U.S. market share and found that it was $78 million. I also found a report that is the first of its kind by the Plant Based Foods Association and The Good Food Institute, which sheds more light on the plant-based non-diary food market. While it mentioned that plant-based diary products are on the rise, I was not able to find a breakdown of what types of diary products are represented in dollars or percentage because they do not provide access to the actual data.
However, there are some reports that I discovered that might be useful to your research. The first is a non-diary global market analysis that contains statistics from the U.S. Unfortunately, this report is only accessible through purchase, but the first paragraph of the overview gives a useful preview of non-dairy yogurt and it's benefits, and how the market is segmented.
The second report is called the "Yogurts Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024." This report analyzed both dairy and non-dairy based yogurts in North America. However, they also have a country analysis on the U.S. and there is a segment on non-diary yogurt in the U.S. as well. The full-report is only available for purchase and cost $5,795.
I also found some information that is available for purchase on Statista.com, that provides data on the growth rate of dairy and plant-based yogurt in the United States in 2016. While the report displays market growth, it may provide some hard data on non-dairy yogurt market-size.
U.S. Plant-Based Yogurt Sales
According to data from SPINS, the plant-based yogurt market in the U.S. reached $78 million in 2016 and is expected to grow exponentially in the next coming year.
The Plant Based Foods Association and The Good Food Institute data indicated that dairy alternatives are a fast-growing category in the plant-based food industry, with a 20 percent growth. They reached $700 million in sales since 2016. This category includes plant-based cheeses, yogurts, and ice creams. The report states that yogurt shows a 56 percent growth since last year, however, it does not give any numbers or percentages regarding yogurt's portion of the non-dairy market size.
I think it is important to note that the data came out as a bill was introduced in Congress that would not allow non-dairy products to be labeled with words such as “milk,” “cheese,” or “yogurt.” The bill is called the Diary Pride Act and was introduced in January 2017, however, it has yet to pass through the House of Representatives.
To sum it up, I was able to determine that the plant-based non-dairy yogurt market-size is small but it on the rise. It's current market-size is $78 million. It appears that the dairy industry may be feeling pressure from the increase in consumer preferences towards non-dairy products as they push to legally remove dairy-related words from the non-dairy market.
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