Blue Diamond

Part
01
of three
Part
01

Non-Dairy Yogurt US Market Size

Hello! Thanks for asking Wonder about the non-dairy yogurt market size in the United States.
In short, after searching extensively through company reports, financial statements, and industry new sources, I found that plant-based options represent 8 percent of the yogurt sold in the U.S. The market is still small but reached around $78 million in 2016. Below, you will find the results of my research, along with my methodology.

Methodology

I searched extensively for specific industry reports listing non-dairy U.S. market share and found that it was $78 million. I also found a report that is the first of its kind by the Plant Based Foods Association and The Good Food Institute, which sheds more light on the plant-based non-diary food market. While it mentioned that plant-based diary products are on the rise, I was not able to find a breakdown of what types of diary products are represented in dollars or percentage because they do not provide access to the actual data.

However, there are some reports that I discovered that might be useful to your research. The first is a non-diary global market analysis that contains statistics from the U.S. Unfortunately, this report is only accessible through purchase, but the first paragraph of the overview gives a useful preview of non-dairy yogurt and it's benefits, and how the market is segmented.

The second report is called the "Yogurts Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024." This report analyzed both dairy and non-dairy based yogurts in North America. However, they also have a country analysis on the U.S. and there is a segment on non-diary yogurt in the U.S. as well. The full-report is only available for purchase and cost $5,795.

I also found some information that is available for purchase on Statista.com, that provides data on the growth rate of dairy and plant-based yogurt in the United States in 2016. While the report displays market growth, it may provide some hard data on non-dairy yogurt market-size.

U.S. Plant-Based Yogurt Sales

According to data from SPINS, the plant-based yogurt market in the U.S. reached $78 million in 2016 and is expected to grow exponentially in the next coming year.

The Plant Based Foods Association and The Good Food Institute data indicated that dairy alternatives are a fast-growing category in the plant-based food industry, with a 20 percent growth. They reached $700 million in sales since 2016. This category includes plant-based cheeses, yogurts, and ice creams. The report states that yogurt shows a 56 percent growth since last year, however, it does not give any numbers or percentages regarding yogurt's portion of the non-dairy market size.

I think it is important to note that the data came out as a bill was introduced in Congress that would not allow non-dairy products to be labeled with words such as “milk,” “cheese,” or “yogurt.” The bill is called the Diary Pride Act and was introduced in January 2017, however, it has yet to pass through the House of Representatives.

Conclusion

To sum it up, I was able to determine that the plant-based non-dairy yogurt market-size is small but it on the rise. It's current market-size is $78 million. It appears that the dairy industry may be feeling pressure from the increase in consumer preferences towards non-dairy products as they push to legally remove dairy-related words from the non-dairy market.
Thanks for using Wonder for your research needs! Please let us know if we can be of further assistance.
Part
02
of three
Part
02

Non-Dairy Yogurt US Market Growth

Hello! Thank you for your question regarding non-dairy yogurt market growth in the US. To answer your question, I used data from industry reports, corporate websites, and trusted media sites. Below you will find a detailed review of my findings.

METHODOLOGY:
The 2016 plant based yogurt sales statistic, $78 million USD, is from Foodnavigator USA, a trusted source that gathers food growth information. Foodnavigator USA got its information from SPINS, a massive database that tracks US grocery spending and requires a registration.

The US plant-based yogurt market growth statistic, about 31%, is from statistics portal, a massive academic statistic database. To calculate future growth, we assumed a 31% growth for the next few years.

NON-DAIRY YOGURT MARKET PROJECTIONS:
As stated above, the 2016 plant based yogurt sales was $78 million USD and grew by approximately 31%. If we are conservative and assume that the market will grow by the same rate, in year three the industry will be worth approximately $171 million, in year four $222.76 million, and in year five $289.56 million.

TOTAL NON-DAIRY MARKET PROJECTIONS:
In 2016, the total plant-based dairy market (including non-dairy milk, cheese, and other products) had a 3.5% CAGR. Using this percentage, and the current plant-based yogurt at $78 million, we can calculate a minimum market. At minimum, if the plant-based yogurt matched this rate, it would be worth $107.9m in year three, $125.9 million in year four, and $147.62 million in year five.

AVERAGE NON-DAIRY YOGURT MARKET PROJECTIONS:
Assuming a maximum of 31% growth and a minimum of 3.5%, we can calculate an average number between floor and ceiling of 17.25% growth. At this rate, after three years, the market would be worth $107.9 million, after four years: $125.9 million, and after five years: $147.62 million.

MARKET DRIVERS:
These 3-5 year projections are all based on the assumption that the market will remain the same with a minimum of 3.5% and a maximum of 31%. It is difficult to know if these numbers will change. One possible market driver is if the percentage of those choosing alternative diets like vegan and vegetarian increases as it is expected to do, the rate of growth will remain high. A recent survey found that currently, 6% of Americans are vegan, compared to just 1% in 2014. Although this percentage likely does not account for the entire 31% growth in plant-based yogurt market growth, it still suggests that the increasing vegan population will have an impact on overall growth. However, it is important to note that just because one is vegan does not mean that they purchase plant-based dairy products. As such, it is difficult to pin down a consistent growth rate. Regardless, a 31% maximum should be considered a conservative percentage with the growth of veganism in America.

SUMMARY:
To wrap it up, based on conservative estimates, If plant-based yogurt matches the pace of other plant-based foods, its CAGR will be 3.5%. However, other indications, such as recent growth, point to US non-dairy yogurt market growing at a rate of at least 31% over the next five years.

Thank you for using Wonder! If you are wondering anything else, feel free to ask.
Part
03
of three
Part
03

Non-Dairy Yogurt Key US Competitors

Hello! Thank you for your question about the top competitors in the non-dairy yogurt industry. The short answer is Stonyfield, Dream, Good Karma, Kite Hill and Daiya Foods all provide dairy-free yogurt options. Below you will find a deep dive of my findings.

METHODOLOGY
I started my search by looking up well-known brands of dairy-free yogurt. I then dug deeper to ensure I didn't include the brands you are already aware of. I was only able to find the revenue for the parent companies and not the yogurt brands themselves, so it wasn't a helpful factor for my list. The market reports I came across needed to be purchased, so I wasn't able to use those as a way to create the list either. Instead, I looked at what companies sold dairy-free yogurt products in a lot of U.S. locations. Since no information for market share was available, we based our list on perceived popularity based on searches through company websites and trusted media sites, to compile a list of US non-dairy yogurt key competitors.

Stonyfield is a well-known yogurt brand that can be found in most grocery stores. "Stonyfield’s Organic O’Soy is a delicious alternative for the lactose-challenged." Stonyfield has an estimated annual revenue of $90 million.


Dream Yogurt comes in almond and coconut varieties and offers a wide array of flavors. Hein Celestial (home to Dream) has an estimated annual revenue of $2.8 billion.


Good Karma offers dairy-free vegan yogurt, both in standard form and a drinkable variety. Good Karma Foods has an estimated annual revenue of $4.9 million.


KITE HILL
Kite Hill creates almond milk based yogurt products that are found in most Whole Foods stores throughout the U.S. Kite Hill has an estimated annual revenue of $3.5 million.


Daiya creates dairy and soy-free Greek yogurt, found at both Whole Food stores and big retailers like Target. Daiya foods was ranked #1 as "America's fasting growing plant-based food company," with over $50 million in revenue.


CONCLUSION
To wrap it up, some widely-available non-dairy yogurt brands are Stonyfield, Good Karma, Dream, Kite Hill, and Daiya Foods. Thanks for using Wonder! Please let us know if we can help with anything else!
Sources
Sources

From Part 03