Blogs and Digital Media Websites
Ther21Ninety, Where is the Buzz, The Curvy Fashionista, The Diary of Simply Sid, Rachel Travels, The Crafty Chica, RisasRizos, Mama Beaute, By Lynny, and The Orphaned Earring are examples of mid-sized blogs and digital media websites in the United States that focus on Black/African-American and Hispanic audiences. These blogs and websites, along with their details, have been entered in the attached spreadsheet.
- 21Ninety is a lifestyle blog that espouses the values of simplicity, color, curiosity, fun, community, authenticity, utility, and doing things yourself. It celebrates the 21Ninety woman, which it describes as "an independent spirit, a rebel, and a proud member of the all-natural movement." It targets African-American millennial women and offers beauty, health, and lifestyle insights.
- There were 52,980 visits to the 21Ninety website in November 2020.
- The Curvy Fashionista is one of the top 33 African-American websites according to Black Excellence Excellist. It is a media site that targets and celebrates plus-sized and fashion-forward Black women. Style, beauty, and lifestyle are the topics it focuses on.
- There were 67,600 visits to the The Curvy Fashionista website in November 2020.
- Mexican-American Kathy Cano-Murilo, one of the top Latinx influencers, uses her website CraftyChica.com to encourage women, especially Latina women, to "brighten their lives with clever lifestyle ideas." The website focuses heavily on crafts and DIY projects, but it covers other topics such as books, business, fashion, food, beauty, travel, and family life as well. The Crafty Chica has nearly 89,000 followers on Facebook.
Even though there are plenty of blogs and digital media websites that are geared towards African Americans and Hispanic Americans, finding blogs and digital media websites with a readership of thousands or tens of thousands proved difficult. As we were able to determine through our examination of these blogs and websites, and news articles about these blogs and websites, smaller blogs and digital media websites typically do not share readership numbers. We had to resort to using website traffic and social media metrics (i.e., number of followers or subscribers) to determine if a blog or website is mid-sized.