Blog Workshop: Best Practices
Writing content for a blog can be an intimidating process. There are important factors to consider before starting. Our research team has put together the best practices used for business-to-business blogging.
IDENTIFY RELEVANT KEYWORDS
Business bloggers need to identify the relevant keywords for the post title and post text. Keywords are essential as they are what helps generate traffic to a blog, so it's always important to use keywords that are relevant to the specific post. There are useful tools available to bloggers to help them identify which keywords they should use. These tools include Google Keyword Tool and Google Trends.
OPTIMIZE YOUR BLOG FOR MOBILE
Optimizing a blog for mobile is essential. If a blog isn't optimized for mobile, then the blog will be penalized by Google by not ranking as high in the search results as mobile-optimized sites will. If a blog doesn't rank high in Google's search results, then the blog will lose traffic.
CREATE DETAILED AND USEFUL POSTS
It's important to create detailed posts that are innovative and useful to the target audience. Content that helps readers improve their knowledge will also help build up the audience's confidence in the blogger. If the posts are high quality and informative, then readers will be encouraged to share the blog on their social media. This will lead to even more traffic.
USE RELEVANT VISUAL MEDIA
Bloggers should utilize relevant visual media as much as they possibly can. Pictures increase engagement and stand a better chance of drawing audiences in than a plain body of text would. It is estimated that visual media can generate up to 94% more views. Visual media can also serve as a useful way to separate long bodies of text.
Useful visual media for business-to-business blogs include charts, embedded social media, and infographics. If the blogger decides to use graphs or charts, then it's important to make them straightforward and easy to understand. A blogger can also include photos of themselves and their research team if they want to. This will help develop a bond between the blogger and their audience, as the audience will begin to feel more familiar with them.
BLOG REGULARLY AND REMAIN ACTIVE
It is important to remain active and post content as much as possible. 85% of successful bloggers post content regularly. Posting content regularly will increase a blog's chances of being found by their target audience. It's important to note that the content should always remain relevant to their target audience's interests.
TAKE ADVANTAGE OF SOCIAL MEDIA TO PROMOTE CONTENT
Bloggers should utilize social media to promote their blogs. Linkedin is a great social media platform for business-to-business blogs that want to promote their content. Twitter is another good way to drive traffic to a blog and gain a following or increase subscriptions. Oktopost released a study that showed 80% of leads came from Linkedin, 13% came from Twitter, 7% came from Facebook, and less than 1% came from Google+.
There are a number of best practices that will help someone write blog posts. It's imperative for all business-to-business blogs to start by identifying the relevant keywords they need to use for their posts. Doing so will increase their chances of being found by their target audience. Creating high-quality, informative content is another best practice used by bloggers. In addition, being active on social media will make it easier for bloggers to promote their blog to their target audience.