Bleisure Travelers - Business Trips Extended to Leisure Trips

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01
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Part
01

Bleisure Travelers - Statistics

Business travelers are increasingly combining work with leisure, especially young professionals. Historic sceneries, good weather, and entertainment are some of the factors influencing the growth in bleisure traveling. New York is one of the top domestic destinations for many business travelers who combine work with leisure.

BLEISURE IS ON THE RISE

  • In the United States, bleisure trips have increased by 40% since 2016. According to research by Expedia Group Media Solutions, over 80% of employees on business trips are eager to travel from their business destinations for leisure.
  • Travel destinations with iconic sceneries, beaches, good weather, entertainment, and those that are easy to navigate have significantly influenced the growth of bleisure travel. The US travel and tourism industry has been generating notable revenue from bleisure travel. According to Fitsmallbusiness, 28.4% of revenue from travel and tourism is from business trips.
  • Business travelers refer to the booking of bleisure trips as "a better work perk than a traditional workplace." According to the 2018 survey by the Global Business Travel Association(GBTA), 46% of business travelers are likely to extend a work trip for leisure. About 43% are somewhat likely to extend their trip for leisure, while 11% are likely not to do so.
  • A survey report by SAP Concur-Hipmunk shows that there were about 2.2 million bleisure trips in 2017.
  • The 2018 Bleisure Trends Report by Egencia shows that every year, 68% of travelers combine business with leisure between one and three times.
  • About 57% of companies in the United States permit their employees to extend business trips as part of their travel plan.
  • According to the 2017 National Car Rental State of Business Travel Survey, 38% of business travelers prefer not to tell their employers about their leisure time. About 40% think that their co-workers should not know about their leisure trips, while 31% agree that their spouses should not be aware of their fun times while on a business trip.
  • The survey also shows that 82% of business travelers expect their employers to support the need for them to have fun while on a business trip. Besides, 88% of millennials expect to receive such support from their bosses.
  • Eighty-two percent of bleisure travelers believe that their fellow employees should also support the idea of having leisure while on a business trip.

DOMESTIC AND INTERNATIONAL DESTINATIONS

  • Domestic locations are still ruling, with New York being the most popular destination for bleisure travelers.
  • Domestic travel accounts for 90% of business travel. Other leading local destinations include Boston, Houston, Phoenix, and Orlando.
  • International bleisure trips are also on the rise. In 2018, international business trips that were extended for leisure increased to 80% from 52% in 2016. Leading destinations include Europe, Australia, New Zealand, Western Canada, and Hawaii.

Part
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Part
02

Bleisure Travelers - Motivations

Sixty percent of trips originally slated for business are converted into bleisure trips among U.S. business travelers. Bleisure travel is on the rise, as the aforementioned 60% statistic in 2018 marks a 40% increase since 2016.

Findings

1. Reasons Business People Decide to Extend Their Business Trips into Leisure Trips

  • Surveys have found that the main reason why U.S. business travelers decide to extend their business trips into leisure trips is due to destination. Factors driving that reasoning include that 84% of "bleisure travelers . . . stay in the same city for their whole trip, and more than 80 percent also stay in the same hotel."
  • Among U.S. business travelers who strongly consider the location they will be traveling to (in terms of deciding upon bleisure), the following are the factors they look for in a destination (percent of travelers considering such listed in parentheses): Beaches (63%); Food/Restaurants (57%); Weather (52%), Museums/Art (49%), Sports (45%), Outdoor Exploration (42%), Bars/Clubs (27%); Theater (25%), and four percent look for other factors.
  • Saving money on the cost of a vacation is another key reason why business travelers decide to extent their trips into leisure trips. This factor is strongest among millennials, as 49% are influenced by this factor, while 34% of business travelers from other generations are influenced by such.
  • Simpler vacation planning is a popular reason why business travelers who are parents decide to extend a business trip into a bleisure trip, as 35% of them say a bleisure trip is "less work than planning another trip" for the family.
  • We also found statistics about the breakdown of how many days U.S. bleisure travelers spend on business versus leisure, which are as follows: 42% spend more days on business than they do on leisure; 37% spend the same number of days on business and leisure; and 21% spend more days on leisure than they do on business.

2. Bleisure Travelers Going Solo Vs. With Others

  • The frequency with which bleisure travelers in the U.S. either travel solo or with others varies by generation.
  • A study found that one-third "of Millennials bring a companion on bleisure trips."
  • The aforementioned survey found that 22% of GenXers bring others with them on bleisure trips and just 17% of Baby Boomers do so.

3. Obstacle to Bleisure Travel

  • The perception of bleisure travel is a relatively common obstacle that hinders some U.S. business travelers from extending their business trips into bleisure trips.
  • Expedia's corporate travel group Egencia found that 20% of U.S. business travelers "have foregone adding leisure to work trips because they believe it won't go down well with the boss."

Your Research Team Applied the Following Strategy:

We began our research by looking for research studies about the motivations of U.S. bleisure travelers. We did so because we specifically sought data-backed insights surrounding bleisure traveler considerations and behaviors, in order to show how common each factor is among that group of people. As was requested, we limited our insights solely to the U.S. Information about obstacles to bleisure travel were sparse and we included the only data point we could find about U.S. bleisure travelers specifically. Throughout our research, we mainly consulted travel sources such as Expedia, Hotel Business, and National Rental Car, though we also used some media sources that cited credible research findings on this topic as well.
Sources
Sources