Bio-Botanica Information Download

Part
01
of three
Part
01

Bio-Botanica - Brief History & Press Scan

Recent headlines about Bio-Botanica include those related to its role in sustainably producing Brontide and its recent award for marine collagen. Full details about its recent press mentions as well as a brief company history are presented below.

Company History

  • In 1972, roughly 48 years ago, Frank D’Amelio and his business partner and wife, Josephine, started the company Nature’s Answer. A brief video about the company’s beginnings notes that the start was “humble.” The company is now ultra-scientific with standardizations and rigors that have propelled it into being a “modern, state-of-the-art” facility that is one of the United State’s largest manufacturers. The two started the company due to a "passion for healthy living and powerful interest in plants."
  • Today, Bio-Botanica is a family-owned and operated company. Frank D’Amelio Jr. is the executive vice president of the company.
  • Bio-Botanica's 160,000 sq ft botanical extraction facility houses its own Research & Development department as well as laboratories focused on microbio­logy and quality control.
  • A major point of pride and distinction for Bio-Botanica is its private herbarium, touted to be “ the oldest and most impressive” one in the country. The herbarium features more than 800 herbal plant samples that are used to standardize “authentic botanical fingerprints.”
  • The Holistic Balance brand is noted to be a 40-year-old brand for the company and Genceutic Naturals was started in 2006.

Recent News

  • “Getting Technical on 1,3-BG” (January 14, 2019) — In 2018, Bio-Botanica partnered with Genomatica to produce butylene glycol that was sustainably-made, called Brontide. In 2019, Mark Sysler, senior vice president of sales, said about the product, “I don’t see any disadvantages of Brontide. There’s no disadvantage in using a natural, sustainable solvent in lieu of a synthetic petroleum-based solvent.” [LINK]
  • “Quality Assurance: Addressing Pain Points for Herbal Products” (July 3, 2019) — In this article, Bio-Botanica is mentioned because Jonathan Selzer, vice president of scientific affairs, noted that DNA testing processes were quite sensitive and cross-contamination from field animals and birds can skew results. [LINK]
  • “Nature's Answer Marine Collagen Wins Better Nutrition Magazine Best of Supplements Award” (September 11, 2019) — Bio-Botanica’s major brand, Nature’s Answer won the award within the new products category. The marine collagen is “wild-caught from the crystal-clear waters of the North Atlantic Ocean and certified by the Marine Sustainability Council International.” [LINK]
  • “Tracking Tea Trends with 2020 Foresight” (January 7, 2020) — This is a minor trend report noting that Bio-Botanica is a player in the botanicals, food, and pharmaceuticals arena of functional and wellness beverages. [LINK]

Additional Insights

  • While this article falls outside of the date range, it might be good to note that in 2017 Frank D’Amelio, Jr., Nature’s Answer CEO, led a sponsored group of New York-based colleagues and supporters to ride their motorcycles more than 4,000 miles to raise money during Breast Cancer Awareness Month.
  • Pfizer’s CFO and EVP of global supply and business operations is also named Frank D’Amelio.

Research Strategy

Intending to obtain all news stories pertaining to the Bio-Botanica company and its brands that were released in 2019 and later, the research team employed several techniques. We reviewed prominent news and media sources for relevant details; however, we mostly found very few mentions of the company via this route. Instead, there were many mentions of paywalled industry reports merely noting that Bio-Botanica was a “key player” or “industry leader” but no real news about the company.

The research team also reviewed Bio-Botanica’s and each brand’s website for press releases or partner mentions (in order to look for press and news on those partners). None of the brands had a “news” page or area for the press or media inquiries.

We also searched Bio-Botanica’s social media accounts for relevant news. However, most of the Facebook postings were older announcements from 2018 about exhibiting locations or other social media fodder like Father’s Day announcements. The company’s Twitter account served even more limited functions since it had not posted since 2015.

We also checked the retail brands’ social media pages (e.g., Nature’s Answer), but these were mainly engagement items like promotions, recipes, and New Year’s announcements. While the company invests more marketing efforts in the Nature’s Answer brand, its social media account did not divulge any news. Woodstock Herbal Products is the only other brand with listed social media account(s), but there were no results within this brand’s posting that connected to significant news about itself or its parent company.

Lastly, we searched through the staffing pages of Bio-Botanica and each of its brands to find any news or interviews conducted with its leaders. There were very few leader details. We reviewed the four key personnel on the Bio-Botanica website (i.e., D’Amelio Sr., D’Amelio Jr., Sysler, and Selzer) and looked for news related to the company about each leader. This search proved to be a bit more fruitful as there was a minor quote from Jonathan Selzer, vice president of scientific affairs and another article that quoted Mark Sysler the senior vice president of sales.
Part
02
of three
Part
02

Bio-Botanica - Competitive Analysis (Part 1)

Bio-Botanica is a manufacturer and supplier of botanical extracts and Carrubba is solely a manufacturer. Complete details about each company are listed within the attached spreadsheet.

Rows 2-4

  • The home page of the Bio-Botanica website notes that the company both manufactures and supplies “high-quality botanical extracts.”
  • Botaniex, Inc. is a privately held, botanical extracts company in China that is both a manufacturer and supplier.
  • Botaniex products include those related to sexual dysfunction.
  • Carrubba Incorporated is a noted manufacturer that also consults with other manufacturers about creating products with their botanical extracts.
  • Carrubba is headquartered in the US but sells its products to "manufacturers around the world."

Research Strategy

Bio-Botanica, Inc. is a privately held company meaning that most likely the revenue/sales details would not be available online. While we have opted to use revenue details from a company profile database service, it should be noted that before doing so, the team attempted to locate interviews with its leaders (i.e., Frank D’Amelio Sr., Frank D’Amelio Jr., Mark Sysler, and Jonathan Selzer) for primary-sourced data about the company’s sales and revenue. The team also attempted to locate the details via industry reporters like MarketWatch or Goldstein Research but the details in those reports were often behind a paywall or quite niche (for instance, one MarketWatch report was focused on the Horse Chestnut Extracts market and did not provide the necessary data).

For all remaining players within this report, the team made similar efforts and only used third-party details/estimates for revenue or sales figures when primary sources (e.g., annual reports or other official financial statements) were not available due to the company being privately-owned.

Please note that Botaniex appears to have, at one time, been public but now appears to be a private company based out of China. Revenue details were gathered from ZoomInfo.

Please also note that while the Carrubba website did not make any recent claims to being a supplier, some third-party sources have noted that it is, indeed, a supplier. In 2012, an archived portion of the Carrubba website noted that the company won the “Alberto Culver’s prestigious Supplier of the Year award.” Because the Carrubba sources noting to have been a supplier are older (from 2010 and 2012) and its newer details do not reference this feature of its services, we have opted to mark it as a manufacturer only.
Part
03
of three
Part
03

Bio-Botanica - Competitive Analysis (Part 2)

Bell Flavors & Fragrances offers a full portfolio of products including sunscreen and tobacco products. Naturalin manufactures plant extracts and other natural ingredients. Full details about each company are presented within the attached spreadsheet.

Rows 5-7

  • Verdure Sciences, Inc. is a supplier of botanical extracts focused on responsible and ethically-sourced products.
  • Naturalin Bio-Resources Co. Ltd is a manufacturer and developer of plant extracts and other natural ingredients. The company is headquartered in China.
  • Naturalin is also estimated to have a $6M turnover per year.
  • Bell Flavors & Fragrances GmbH is a manufacturer with more than 25 years of international experience as a leading producer of flavors and fragrances.
  • The Bell Flavors & Fragrances product portfolio includes botanical extracts used in personal care, household care, food/beverages, animal foods, and tobacco products. The company also sells essential oils, sunscreen, and flavors used in sweets, dairy, and animal foods.

Research Strategy

The research team made every attempt to locate primary sources (i.e., annual reports and other official financial statements) published about each company to represent the posted revenues. However, there were no official revenue figures made public for any of the companies within this report. Before relying on third-party sources for revenue data, the team also worked to identify the leaders within the organizations to search through their interviews for revenue-related statements. However, none of the available company leaders had released these details (e.g., Hui Zhang Cao of Naturalin Bio-Resources, Raymond Heinz of Bell Flavors & Fragrances).

Please note that Verdure Sciences reported a $12.5M revenue for 2015 in a 2016 article within the Indianapolis Business Journal. However, corroborating third-party sources like ZoomInfo and Hoovers listed the revenue as much lower ($3M and $3.26M, respectively). Because the 2015 source, while older, is more of a direct quote from a company spokesperson, the team used the earlier source for reporting the company’s revenue figure.
Sources
Sources