Binghamton Hots - Competitive Analysis

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Part
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Binghamton Hots - Competitive Analysis

Key Takeaways:

  • Chick-N-Bap offers "Korean BBQ-inspired NYC Street Food" by adding Korean flavors to NYC-style street food. Benny Cassanova’s is a Philadelphia-based business that offers “square pie and Arancini rice balls.”
  • Benny Cassanova’s targets New York City residents, especially college students. The launch of its first physical location in West Harlem's Columbia University indicates that college students are among its main targets.
  • Chick-N-Bap was created for, and targets, college students. It operates solely within college campuses.

Introduction:

  • This report provides information on the attributes of Chick-N-Bap and Benny Cassanova's. Additional data has been provided in the attached Google Presentation. Unfortunately, limited information made it difficult for the research team to analyze Benny Cassanova's' brand look and feel.

Research Strategy

To provide data on the attributes of Chick-N-Bap and Benny Cassanova's, the research team began by exploring their respective websites, as well as social media profiles. We also reviewed media articles regarding the two companies and explored both expert and customer reviews for each. Notably, Benny Cassanova’s has not been very active on online (website) or social media, and there is not much information about it in the public domain, apart from its launch and opening of a physical location. It also mostly posts about food on its social media pages. While it started out as a Ghost Kitchen concept offering delivery services, it recently ventured into physical restaurants, but there is very little information regarding the atmosphere at its single location. The research team searched for any pictures from the business and its customers, to no avail. We also searched unsuccessfully for any information on the feel or atmosphere from reviews. We could only provide the single image sourced from a media article.
Sources
Sources