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How big is the US bedding linen industry? How fast is it growing?
Hello! Thanks for your question about statistics on the US bedding linen industry and how fast it is growing. The short version is that US Data on this topic were either scarce or behind paywall; however, the ones publicly available were sufficient in answering the request. According to Business today, the U.S. market for Bed Linen is worth $4.5 billion. “The US accounts for $7.5 billion or about 17% of the $45 billion global home textiles market.”
Below you will find a deep dive of my findings.
METHODOLOGY
I searched through Industry reports, corporate websites, and trusted media sites for statistics on the US bedding linen industry. First, I looked for industry reports and white papers by doing direct searches such as: “bedding linen + market size + USA” and "US bed linen market size," with alternating keywords like "bed linens," "bedding" or "bedroom linens", etc. Then I proceeded to check sites that profile market size information like IBISWorld.com, grdsreports.com and Statista.com. In fact, grdsreports.com has a full industry report available on US Bed linen market through 2021 but it is behind a paywall.
INDUSTRY SNAPSHOT
“The US accounts for $7.5 billion or about 17% of the $45 billion global home textiles market.” According to Business today, the U.S. market for Bed Linen Market is worth $4.5 billion. Some key players in this market are American Textile Company, and American Textile Systems. “The expansion of the global bed linen industry is forecast to reach 1.4% p.a. between 2015 and 2019.” This expansion will be witnessed in U.S., which is predicted to be “the highest potential market.”
A lot of luxury mattress and textiles startups, “have raised millions of dollars in venture capital and are posting massive profits.” They are slowly dominating the $24 billion mattress market and $22 billion home textiles market, respectively.
Statista.com reports that between 2007 and 2015, American consumers spent averagely US$ 59 “per consumer unit on bedroom linens.” In 2015, they spent “61.34 U.S. dollars per consumer unit on bedroom linens on average.”
In 2016, US affluent households, with income of $100,000 or more, spent “500 to 999 U.S. dollars on bed linens.” An average of $750 spent on sheets for affluent households.
OPPORTUNITY AVAILABLE
It is noted that most student rarely wash their bedding, and “the average dorm pillow contains 300,000 live bacteria colonies.” “Beantown Bedding and Laundry-Free Linens” is one company addressing this issue by selling eco-friendly disposable bedding to students. Kirsten Lambert, entrepreneur, claims that selling disposable bed linens as a “subscription business model” is a $5 billion opportunity, and that is for the retail market and hospitality alone.
CONCLUSION
To wrap it up, US Data on this topic were either scarce or behind paywall; however, the ones publicly available were sufficient in answering the request. According to Business today, the U.S. market for Bed Linen is worth $4.5 billion. “The US accounts for $7.5 billion or about 17% of the $45 billion global home textiles market.”
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