Big Players in Sneaker Culture

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Part
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Major Players in Sneaker Culture 1

Some major players that provide content on Sneaker Culture include Sole Collector, KicksOnFire, NiceKicks, Hypebeast, SneakerNStuff, among others. We have provided more details below.

METHODOLOGY

We selected the major players based on the number of views or visitors to their website and/or the number of followers or subscribers they have on the channel on which they promote sneaker culture content.

Major Sneaker Culture Players

WEBSITEs

Solecollector

Solecollector promotes sneaker culture through its website and their content is geared towards sneakerheads. They provide content on the latest news unveiling date. They have about 2.46 million visitors monthly.

kicksonfire

KicksonFire promotes sneaker culture through its website and its content is about sneaker news, history, release dates, and sneaker culture. They have two million visitors monthly.

Highsnobiety

Highsnobiety is a streetwear website that has a section dedicated to sneakers. They provide all kinds of sneaker-related content such as release dates, history, news, and posts on sneaker culture. They have over 8 million views monthly.

The Drop date

The Drop Date provides news and content on sneakers release date, sneaker news, and sneakers unboxing on their website. They have 232,650 visitors monthly.

You can find more major websites dedicated to sneakers culture here.

Influencers

Virgil Abloh

Virgil Abloh is a creative who procures and designs sneakers for brands as well as a sneaker enthusiast. He is very popular and he promotes sneaker culture on social media, especially through Instagram where he has over 3.8 million followers.

Qias Omar

Qias Omar is a sneakerhead that is passionate about sneaker. He spreads sneaker culture predominantly on YouTube and Instagram where he has over 600,000 and 500,000 followers respectively. His content is about sneaker releases, great deals, and good sneaker design.

Jacques Slade

Jacques Slade is a popular sneaker enthusiast that promotes sneaker culture on YouTube. He has about 1,103,408 subscribers on YouTube. His content is about good sneaker design, releases, and general sneaker information.

Aleali May

Aleali May is a popular stylist and fashionista that is passionate about sneakers. She promotes sneaker culture primarily via her Instagram account where she has over 350,000 followers. She has also collaborated with the Jordan sneaker brand in the past.

You can find more sneaker influencers here.

Media

Footwear news

Footwear News is a media company that provides news and general content on footwear on its website and social media channels. The company has a section dedicated to sneaker news, culture and activities. They have over 1.02 million views on their website monthly.

Hypebeast

Hypebeast provides content about culture, news, fashion as well as sneakers. They have a section dedicated to sneakers that covers news, culture, and events around sneakers. They have monthly views of over 9.87 million on their website.

Complex

Complex is a media company dedicated to youth pop culture. The company has a section on its website dedicated to sneakers where it provides content on sneaker culture, releases, news, and industry events. They get 12.86 million views monthly on their website.

Sneakernews

Sneakernews is a media company dedicated to sneakers news, culture, and industry events. They get over 5.33 million views monthly on their website.

Brands

SneakersnStuff

SneakersnStuff is a brand that sells various kinds of sneakers and offers deals to its teeming customers. They also have a blog where they discuss the latest happenings in the sneaker industry. They get over 2.33 million views on their website monthly.

Sneaker Bar Detroit

Sneaker Bar Detroit is a popular brand in Detroit that offers great deals on sneakers and that provides news on sneakers. They also cover events in the industry events and sneaker culture. They get over 1.68 million views monthly.

Nice Kicks

Nice Kicks is a sneaker brand that sells premium sneakers. They also have a blog where they cover sneaker-related news, activities, and culture. They get about 876,000 views monthly.

Sneaker Freaker

Sneaker Freaker is a brand dedicated to providing the best sneakers to sneakerheads. They also provide sneaker-related contents on their website. They get over 612,000 views on their website monthly.

Part
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Part
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Major Players in Sneaker Culture 2

Four major brands producing digital media content that promotes sneaker culture are Sneaker Shouts, Sneakerhead, Sole Mate Sneakers, and Sneakerboy. Four major media companies producing digital media content that promotes sneaker culture are WearTesters, Sneakers Magazine, Just Fresh Kicks, and EUKicks Sneaker Magazine. The requested information about major brands, websites, media companies, and influencers producing digital media content that promotes sneaker culture are included and described below.

BRANDS

1. Sneaker Shouts is a major brand producing digital media content that promotes sneaker culture. Sneaker Shouts has 314,000 Instagram followers. The mediums that Sneaker Shouts uses to promote sneaker culture are through its website, Facebook, Instagram, and Twitter. Sneaker Shouts produces content about purchasing sneakers directly through its site and news releases about sneakers.

2. Sneakerhead is a major brand producing digital media content that promotes sneaker culture. Sneakerhead's website had 358,490 visits in March 2019 alone. The mediums that Sneakerhead uses to promote sneaker culture are through its website, mobile app, YouTube, Facebook, and Twitter. Sneakerhead produces content about purchasing sneakers directly through its site and features a sneakers blog.

3. Sole Mate Sneakers is a major brand producing digital media content that promotes sneaker culture. Sole Mate Sneakers has 32,900 Instagram followers. The mediums that Sole Mate Sneakers uses to promote sneaker culture are through its website, Twitter, Facebook, and Instagram. Sole Mate Sneakers produces content about purchasing sneakers directly through its site, including sneaker accessories, and a sneakers blog.

4. Sneakerboy is a major brand producing digital media content that promotes sneaker culture. Sneakerboy's website had 76,360 visits in March 2019 alone. The mediums that Sneakerboy uses to promote sneaker culture are through its website, Instagram, Facebook, mobile app, YouTube, and Reddit. Sneakerboy produces content about purchasing sneakers directly through its site.

WEBSITES

1. Sneakers.fr is a major website producing digital media content that promotes sneaker culture. Sneakers.fr's website had 121,450 visits in March 2019 alone. The mediums that Sneakers.fr uses to promote sneaker culture are through its website, Twitter, Pinterest, and Facebook. Sneakers.fr produces content about sneaker news, new sneaker releases, articles about sneakers, and sneaker products for sale.

2. The Shoe Game is a major website producing digital media content that promotes sneaker culture. The Shoe Game has 147,000 Instagram followers. The mediums that The Shoe Game uses to promote sneaker culture are through its website, Instagram, Facebook, and Twitter. The Shoe Game produces content about sneaker-related stories, upcoming sneaker release dates, community forums, and sneaker product information for the brands Air Jordan, Adidas, and Nike, among others.

MEDIA COMPANIES

1. WearTesters is a major media company producing digital media content that promotes sneaker culture. WearTesters' website had 604,580 visits in March 2019 alone. The mediums that WearTesters uses to promote sneaker culture are through its website, Instagram, Reddit, YouTube, Twitter, and Facebook. WearTesters produces content that it describes as "the most comprehensive performance reviews on performance footwear and products found on the net."

2. Sneakers Magazine is a major media company producing digital media content that promotes sneaker culture. Sneakers Magazine has 83,300 Instagram followers. The mediums that Sneakers Magazine uses to promote sneaker culture are through its website, Facebook, Instagram, and Twitter. Sneakers Magazine produces content about sneaker-related news, newsletters (including print versions), interviews, and opinion columns.

3. Just Fresh Kicks is a major media company producing digital media content that promotes sneaker culture. Just Fresh Kicks has 204,000 Instagram followers. The mediums that Just Fresh Kicks uses to promote sneaker culture are through its website, Twitter, Facebook, and Instagram. Just Fresh Kicks produces content about sneaker news, featured sneakers from Adidas, Nike, and Air Jordan, plus upcoming release dates for new sneakers.

4. EUKicks Sneaker Magazine is a major media company producing digital media content that promotes sneaker culture. EuKicks Sneaker Magazine has 3,905 Instagram followers. The mediums that EUKicks Sneaker Magazine uses to promote sneaker culture are through its website, Pinterest, Twitter, Facebook, Instagram, and Reddit. EUKicks Sneakers Magazine produces content about sneaker news/products specific to the brands Adidas, Nike, Air Jordan, Puma, Asics, Vans, Reebok, and OG EuKicks.

INFLUENCERS

The four influencers listed below were all referred to as sneaker influencers in this article. Because these four individuals are influencers, the medium they each use to promote sneaker culture is Instagram.

1. Ray Polanco Jr. is a major influencer producing digital media content that promotes sneaker culture. Ray has 25,800 Instagram followers. Ray produces content about "major media-exclusive [sneaker] events," sneaker photos, and information about sneakers.

2. Nick DePaula is a major influencer producing digital media content that promotes sneaker culture. Nick has 39,500 Instagram followers. Nick produces content about "insight[s] into the business of the sneaker industry while sharing his opinions on his favo[]rite sneakers and what is in his current rotation."

3. Yu-Ming Wu is a major influencer producing digital media content that promotes sneaker culture. Yu-Ming has 35,200 Instagram followers. Yu-Ming produces content about sneaker products, photos of sneakers, and provides insights about sneakers from his ample experience in the sneaker industry.

4. Oscar Castillo is a major influencer producing digital media content that promotes sneaker culture. Oscar has 16,400 Instagram followers. Oscar produces content mainly about stunning photos of sneakers and sneaker events, leveraging his experience as the photographer for several popular Adidas sneaker advertising campaigns.
Sources
Sources

From Part 01
From Part 02