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Who are the big players that sell cake decorating supplies into these channels: home goods retailers, commercial bakeries and restaurant equipment suppliers/distributors?
Hello! Thank you for your request for the big players that sell cake decorating supplies in the following channels; home goods retailers, commercial bakeries, and restaurant equipment supplier and distributors. In short, the biggest players are Wilton, Cake Art, Paasche Airbrush, CK Products, Atecousa, Badger, Fatdaddious, Marvelous Mold, Sweet Elite Tool and Satin Ice. Below you will find a deep dive of my findings.
METHODOLOGY
To begin, I conducted a high-level search for the top biggest companies that sell cake decorating supplies in the US. Unfortunately, no pre-compiled list exists. Next, I looked at industry reports, product reviews and blogs to identify major brands that are popular or recommended among cake decorators in the bakery industry such as Flipboard, The Bakeware Site and Product Advisor. I took note of the prominent and favorite brands. I validated the names by cross referencing them with some major retail stores that sell different brands of cake decorating supplies. Wilton was the most popular and highly rated cake decorating supplies brand across the sector. To build my list of the top players, I researched the direct competitors of Wilton and compared revenues using Owler and Manta. I also added the top two airbrush supplies to make up the list.
FINDINGS
1. Wilton: The Company was founded in 1929 and based in Illinois. The company prides itself as the number one in cake decorating and bakeware. They are the leading supplier in the U.S craft industry, which is evident in their annual revenue estimated at $650 million. They offer the broadest range of baking, cake decorating, candy and cookie making, party, seasonal, and kitchen products.
2. Cake Art: The Company was established in 1977 with its headquarters in Georgia. They offer a broad range of product selections. Products include various cake decorating supplies, candy making supplies, party supplies, cupcakes, and baking supplies, among others. Cake Art generates revenue of about $71 million.
3. Paasche Airbrush: The Company is top rated among airbrush supplies. It has estimated revenue of $12.8 million. The Paasche H-SET Airbrush Kit is mainly used in cake decorating. The product is sold brick and mortar stores, online stores ,and internationally.
4. CK Products: The Company generated annual revenue of $12 million. They are into art, craft, and manufacturing of cake decorating products and candy making. They primarily sell to candy making, cake decorating, and commercial bakeries. Some of the products distributed include cake decorating tips, cake pans, chocolate molds, hard candy molds, and plastic cake pans.
5. Atecousa: The Company was established in 1905 with the main office located in New York. The brand currently trades under August Thomsen Corporation. They provide cake decorating and baking tools. Products include various selections of brushes, cutters and molds, rolling pine, decorating tools and sets, and fondant, among others. Annual revenue generated by the company was estimated at $8.1 million.
6. Badger: The Company was founded in 1964 in Illinois. They are into the manufacturing and design of Airbrush. Badger has annual revenue of about $6 million. The product is sold through several channels. They have a strong online presence in major online stores, such as Amazon.
7. Marvelous Mold: The Company has annual revenue of $7 million. With their head office in Ohio, they create original silicone molds. They have both local and international distributors. They provide several types of silicone molds, silicone onlays and other trademark products.
8. Fatdaddious: The Company has been in operation for the past 45 years. Located in Washington, Fatdaddious offer range of products such as decorating tools, bakeware and ovenware, baking and pastry tools, fondant, and gum paste. Their products are sold through partnerships with distributors and retail outlets. The company has annual revenue of $4.6 million and they trade under Global Ultimate Company.
9. Sweet Elite Tool: The brand is a division of Summit Baking Supplies. They specialize in the innovative manufacture and design of decorative cake products. Sweet Elite Tools sells through brick-and-mortar retailers, as well as online stores. Products include cutters, cutters with embossers, fondant and gum paste cutters, lettering and numbers, modeling tools, molds, and texture sheets. The company generates annual revenue of about $4.6 million.
10. Satin Ice: The Company was established in 2001, and its office is located in New York. They produce quality fondant and gum paste. The Satin Ice line of products are Fondant Pail, Fondant 4 OZ, Gum Paste and Fondant 24 OZ. Revenue for the company is estimated at $1.9 million. The company has over 65 distributors worldwide.
CONCLUSION
To wrap it up, we have identified a list of the 10 biggest companies that sell cake decorating supplies in the channels specified in your request. This list of companies includes; Wilton, Cake Art, Paasche Airbrush, CK Products, Atecousa, Badger, Fatdaddious, Marvelous Mold, Sweet Elite Tool, and Satin Ice.
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