# Beverage Preferences

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## Beverage Preferences

Seventy million cups of coffee are drank per day, which amounts to 25.2 billion cups per year. There was a 6% increase in coffee popularity in 2016 which leads to 1.4 million more people started drinking coffee in the UK in 2016. On the other hand, 165 million cups of tea are drank per day, which amounts to 60.2 billion cups per year. There was a 19% decrease in tea popularity for 2016 which leads to the conclusion that 10.5 million people stopped drinking tea in the UK in 2016.

### METHODOLOGY

After an exhaustive research, we understand that it is not possible to determine how many people switch from tea to coffee and vice versa, as this would entail information that isn't publicly available. However, we provide information as to how many people begin drinking coffee in a year, providing both a calculation and an increase in %. The same way we do for coffee, we also provide insight into how many people stop drinking tea, both by calculating the number and providing data in %.

As our research shows, the number of coffee drinkers increased in 2016, while the number of tea drinkers decreased. It could be concluded that some if not all people who stopped drinking tea switched to coffee. There is no data to back up a massive switch from coffee to tea, which leads to the conclusion that people are currently only switching from tea to coffee.

### FINDINGS

As of 2016, Brits drink 165 million cups daily, which leads to 60.2 billion cups of tea drank in one year. Compared with tea, Brits actually drink less coffee. In 2016, 70 million cups of coffee were drunk.

When it comes to tea, there has been an increase when it comes to specialty tea brands vs classic black tea. Specialty tea sales have increased 13%. However, the overall tea consumption has decreased by 19%. Coffee, on the other hand, is seeing a rise in consumption, with a 6% increase for 2016.

### TRIANGULATION coffee

70 million cups of coffee are drank per day, which is 25,550,000,000 cups per year (25.5 billion)

There was a 6% increase in coffee popularity. This leads to the following conclusion:
1.06 x 25,550,000,000 cups = 27,083,000,000 (27.1 billion) cups

Which means on a yearly basis, there was an increase of:
27,083,000,000 – 25,550,000,000 = 1,533,000,000 (1.5 billion) cups
1,533,000,000 / 365 = 4,200,000 cups (in a year)

If we take into account that people drink on average three cups of coffee or tea a day, this leads to an increase of:
4,200,000 / 3 = 1,400,000 people
1.4 million more people started drinking coffee in the UK in 2016.

### TRIANGULATION TEA

If we take the same approach for tea, this leads to the following:
165 million cups of tea are drank per day, which is 60,225,000,000 cups per year (60.2 billion)

There was a 19% decrease in tea popularity. This leads to the following conclusion:
0.81 x 60,225,000,000 = 48,782,250,000 cups per year (48.8 billion)

Which means on a yearly basis, there was a decrease of:
60,225,000,000 – 48,782,250,000 = 11,442,750,000 (11.4 billion) cups
11,442,750,000 / 365 = 31,350,000 cups (daily basis)

If we take into account that people drink on average three cups of coffee or tea a day, this leads to a decrease of:
31,350,000 / 3 = 10,450,000 people
10.5 million people stopped drinking tea in the UK in 2016.

### CONCLUSION

We triangulated the number of people that started drinking coffee in 2016, as well as stopped drinking tea. There was an overall switch from tea to coffee, as tea lost in popularity (19% decrease) while coffee became more popular (6% increase).

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