Ball and Crown Sustainability
To be perceived as sustainable by their customers, both Ball and Crown allocate a section on their respective websites for sustainability reporting, and showcase their commitment to sustainability at BrauBeviale, a well-attended trade fair for beverage production and marketing. Both companies publish a biennial sustainability report where they detail their goals, targets, and achievements. They regularly submit their sustainability plans and achievements to third parties for review and assessment, and they incentivize own plants to work towards sustainability goals through awards.
Ball's Sustainability-Related Initiatives
- Ball uses one whole section on its website to demonstrate its commitment to sustainability. In this section, Ball explains how it approaches sustainability, and reports on its targets and achievements.
- Ball discloses that it has four priorities as far as sustainability is concerned. These four priorities center on product stewardship, operational excellence, talent management, and corporate giving and volunteerism.
- Ball shares that the environmental and social issues that Ball and its stakeholders consider most important include packaging collection and recycling, energy use and efficiency, chemicals of concern, water management, chemical management, recycled content, waste management, health and safety, and human rights.
- Ball reports that it aims to reduce the carbon footprint of its beverage cans by 25% by 2020. It also aims to achieve targets for recycling of metal packaging products in emerging and developed markets, and to fully roll out its Community Ambassadors program.
- On the matter of operational excellence, Ball recently reduced its waste generation per unit by 6%, improved its energy efficiency by 5%, improved its water efficiency by 5%, and set a science-based target for greenhouse gas emission reduction.
- Ball regularly attends BrauBeviale, a trade fair for producers and marketers of beverages, to demonstrate that cans are the most sustainable packaging choice for beverages.
- Ball regularly submits its sustainability goals, performance, and management to third parties for external review and assessment. It discloses that it is a member of several sustainability-related indices, including the Dow Jones Sustainability Indices, CDP, the FTSE4Good Index Series, the MSCI Global Sustainability Indexes, the Euronext Vigeo US 50 Index, and the Calvert Responsible Index Series.
- Ball publishes a biennial sustainability report to detail its progress toward sustainability priorities and goals. In its latest sustainability report, Ball disclosed that, in 2017, it was able to donate over $550,000 to recycling projects worldwide, its employees in the United States were able to log over 400 volunteering hours, it was able to roll out its company-wide "Live the Can Life" campaign, and 39 of its 88 plants were able to achieve "zero waste to landfill status."
- Ball recognizes notable sustainability achievements among its metal packaging manufacturing plants through the annual R. David Hoover Sustainability Award.
Crown's Sustainability-Related Initiatives
- Crown allocates one section on its website for sustainability reporting. In this section, Crown explains the 360-degree sustainability of metal packaging, and presents its biennial sustainability reports.
- In its latest sustainability report, Crown discloses that, during the period 2007-2016, it was able to reduce its aluminum usage by 4%, reduce its direct greenhouse gas emissions by 10%, reduce its indirect greenhouse gas emissions by 8%, reduce its volatile organic compound emissions by 17%, reduce its nitrogen oxide emissions by 18%, and reduce its 'waste to landfill' generation by 49%.
- Crown discloses that the Carbon Disclosure Project (CDP) gave it a grade of A- in 2015 and 2016 and rated it best in metal packaging in 2017, and that Ecovadis gave it a Gold Rating in 2018.
- Similar to Ball, Crown showcases its sustainability efforts at the BrauBeviale trade fair. At BrauBeviale 2019, Crown highlighted its commitment to sustainability, innovation, collaboration, and the circular economy.
- Crown reported that, by the end of 2018, it was already able to achieve 94% of its targets for Scope 1 and Scope greenhouse gas emissions for 2020. Between 2015 and 2018, the company was able to reduce energy consumption in its metal packaging plants by 4.59%. Also, in late 2018, Crown was reported to be "more than halfway to its 2020 sustainability goals."
- As part of its commitment to RE100, Crown plans to switch to 100% renewable energy sources by 2050. The company reports that, so far, 6.7% of its operations use renewable energy sources.
- In June 2019, Crown announced that it has entered into an agreement with Longroad Energy, where the latter will supply wind power to its beverage can plants in the United States and Canada starting July 1, 2020. Beginning said date, 100% of the energy requirements of the beverage can plants in the region will be sourced from a wind farm in Knox County, Texas.
- Crown recognizes exceptional sustainability achievements among its 241 facilities through the biennial Chairman's Sustainability Award. The award program has three categories, namely, the Environmental Sustainability Award, the Economic Sustainability Award, and the Social Sustainability Award.