What are the best ways to advertise on the previously identified top dozen blog sites, thought leaders, and websites that expecting and new parents use and trust?
Hello! Thanks for your question about the best ways to advertise on top blog sites, thought leaders, and websites that are trusted and used by expectant and new parents. The most useful sources I found to answer your question are the "advertise with us" sections on each site, coupled with already positioned insurance ads and relevant partnerships. The best ways to advertise an insurance product to the key demographic are in the following ways: social media programs, sponsored blog posts, giveaways, branded stories, videos, animations, product carousels and native advertising. Websites The Bump, ScaryMommy and
PregnantChicken provide the biggest variety of relevant ad options. Please find a deeper dive into my findings below.
For this response, HENRY is defined as the "segment of families earning between $250,000 and $500,000, yet having only small funds after taxes, schooling, housing and family costs; including difficulty saving for an affluent retirement".
For every previously identified blog site, thought leader and website being trusted and used by expecting and new parents, I visited the "advertise with us" section. I also did the same in order to check the insurance ads and relevant partnerships. What follows is a list of the 10 previously identified top blog sites, thought leaders and websites with the relevant advertising information and partnership opportunities, in terms of your target segment (HENRY).
BEST WAYS TO ADVERTISE ON TOP BLOGS, THOUGHT LEADERS AND WEBSITES
1. Scary Mommy
Scary Mommy provides a varied array of advertising on their site. In addition to typical blog advertising, they offer branded stories, original graphics, video and animation. Client Partners already include Similac, General Mills, Mattel and Lego (more listed on the site). With aggregated number of 4MM social fans and followers their social media profiles are also an appropriate place for advertising.
2. The Bump
The Bump is one of 3 websites owned by the XO group. The other two are The Knot for wedding planners and The Nest for millennial couples with no children. The XO group offers a variety of advertising options within their websites: native advertising; social media programs - sweepstakes, photo contests, social quizzes, Pinterest boards; product carousel; videos, slideshows; content marketing; branded site-lets.
Pregnant Chicken offers sponsored blog posts, giveaways, newsletters and sponsorship packages. Client reviews certify the high traffic conversion rates for the sponsored posts.
4. Fit Pregnancy Baby Fit Pregnancy Baby is run by Meredith, as well as Parents and Parenting. Meredith offer Mobile, Shopper marketing, audience targeting, and native advertising. They also have a Sales Guarantee: "Exposure to Meredith advertising resulted in: Sales lifts ranging from +1% to +47% vs. the control Positive ROI ranging from $1.16 - $27.80 for every media dollar spent — for a total gain of $649 million".
5. Cafe Mom
Cafe Mom offers custom ad programs like community centers, group sponsorship, seasonal tabs, custom videos, word-of-mouth programs, games and the Stir (integrate with contextually-relevant parenting & lifestyle content).
Parents as I mentioned above is run by Meredith. It offers native advertising, videos, mobile ads, newsletter, seasonal newsletter, sponsor modules.
Parenting is run by Meredith as well. It offers native advertising, videos, mobile ads, newsletter, seasonal newsletter, sponsor modules.
Birth Without Fear provide several sponsor levels on it's website. These levels include elements like banner adds, native content, social media posts, and sponsored blog posts. Prices range from $200 to $1000 a month.
9. Ask Dr Sears
Ask Dr Sears provides limited advertising. The site primarily uses Amazon banner advertisements with targeted products. The site also features "Trusted Sponsors", however there is very little information about how one becomes a sponsor available on the website.
KellyMom offers a one month sponsorship where products and companies must align with the websites core values. The rate is $5,000 a month. Sponsorship includes a text banner ad, a front page post, and at least one Facebook post. After 6 months, a sponsor can refer to themselves as a KellyMom sponsor, on their own personal website.
To wrap it up, the best ways to advertise an insurance product with key demographic families that are expecting children or who have kids are through social media programs, sponsored posts, giveaways, branded stories, videos, animations, product carousel, native advertising. The websites and blogs that provide the greates variety in options for relevant advertising are The Bump, ScaryMommy and PregnantChicken.
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