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What are the best apps for WhatsApp business?
Hello, and thanks for your question about the best apps for WhatsApp business. The short answer to your question is that private promotion, quick and direct communication, customer feedback, customer support, customer segmentation and manifold content are the best practices to be used for promoting online businesses using Whatsapp. Casengo, Magento Whatsapp Extension, OpenCart and EasyStore are apps aimed at helping businesses accomplish such practices and should all be available to use in the UK and France. Below you will find a deep dive into my research, along with all the details as to how I came to this conclusion.
METHODOLOGY
In order to begin this research, I first looked for the best practices that can be used by e-commerce websites to promote their business using Whatsapp. I then searched industry sources to find commonly-mentioned apps or tools that make it easier for businesses to follow those best practices. In the end, I have compiled a list of 6 best practices and 4 applications/tools that can be used by e-commerce platforms to grow their business through Whatsapp. All four apps should be available in the UK and France.
BEST PRACTICES
Messaging apps can incorporate the best features of both email marketing and social media promotion, as messages sent by companies to their customers are directed to their inboxes without the formality of an email. Furthermore, the message can easily be circulated by customers to their contacts, thereby providing the primary benefits of social media marketing. For example, Rare Pink, a jewelry chain operating in London used WhatsApp to link its customer base and sell its products both remotely and in-store. According to an article published on Borge, 10% of the company's communications with its customers take place on Whatsapp.
One of the major advantages in using messaging apps for promotion is that it provides a platform for quick and direct conversations between e-commerce owners and their customers. As stated on Veeqo, Whatsapp provides a far easier platform for communication when compared with emails (which are much more formal) and phone calls (which can be slow, awkward and result in telephone charges).
Customer feedback is another segment that can be efficiently utilized by ecommerce platforms. Using Whatsapp to provide a simple yes/no format for customers can be easy, reliable and much more time efficient for customers.
Whatsapp provides both messaging and calling facilities, which can be used by companies to provide a quicker and more efficient customer support to its customers. Customer support is the backbone of any successful e-commerce venture. Messaging apps have a wider reach and their format facilitates a prompt and dedicated reply.
Whatsapp can allow ecommerce websites to form chat groups based on the customer demographics. This can allow companies to run targeted marketing campaigns in various customer segments. For instance, price sensitive customers can be grouped together in a single chat group, with the company providing details about recent or upcoming sales on that platform.
Messaging apps can edit the contents of their marketing campaign to develop a better strategy. The content can be in the forms videos, promotional campaigns and exclusive offers. Management of such content is made easy, straightforward and diverse by using messaging apps like Whatsapp.
KEY TOOLS
Casengo utilizes WhatsApp to help businesses in providing customer care. The application allows users to incorporate numerous customer grievances channels into a single dashboard. The feature is extremely useful for customers wanting to integrate Whatsapp in their chat system.
This tool enables its users to provide a Whatsapp sharing link on their e-commerce website. This can be especially useful in growth and promotion of company’s products.
This is another tool that provides a Whatsapp sharing link on its client’s website. The application comes in Dutch and English and provides the link for sharing on the website as well as the customer’s invoice.
EasyStore helps businesses to increase interaction with their customers. Using this application, companies can provide marketing campaigns to their customers through Whatsapp. The application is being used by over 30,000 businesses across the world.
CONCLUSION
To wrap it up, I have concluded that private Promotion, Quick and direct communication, Customer feedback, Customer Support, Customer Segmentation and Manifold content are the best practices to be used for promoting online businesses using Whatsapp. Casengo, Magento Whatsapp Extension, OpenCart and EasyStore are commonly discussed in industry sources as great apps to accomplish such practices. All four should be available in the UK and France.
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