QR Code-Consumer Usage
People are using QR codes in innovative ways: to make payments, to obtain unique information like the GMO information, and to interact with the website and with other users, like the “Snapcode” of Snapchat.
Payments by scanning QR codes
- Description: “QR code payments” allow merchants to receive payments from customers by merely scanning generated QR codes.
- Why are they used like payment method: In the client’s side, QR code payments are faster and more secure.
- In the merchant’s side, QR code payments allow businesses transactions in all kind of platforms such as mobile or any other hardware.
- Moreover, QR payments began in China with the Alibaba group in 2013, registering in April 2016 over 175 million transactions per day using this payment method.
- Big companies like Starbucks partnered with Wechat to receive QR payments in China, then countries like Japan, India, Switzerland, and the US joined to the use of this kind of payment between 2018-2019.
- When do people use QR codes to make payments: People use this payment method when wants to acquire a product of retailers like Walmart or small companies that permit this payment type.
Use of QR codes to offer extra “special” information.
- Description: The use of QR code is like a “digital information portal” for unique information the food that is going to be bought.
- It talks about the GMO (Genetically modified organisms) information.
- It in the US law for food merchants to place the GMO of their products since November 2016.
- Why are they used to offer extra information: The QR codes like “digital information portals” are used by people who want to know exactly what they eat, because over half of Americans are worried about bio-engineered food.
- In a study performed by the United States Department of Agriculture (USDA) in 2017 was determined that 62% of interested consumers enjoy the right to a digital food disclosure.
- Moreover, currently, big brands like PepsiCo, Coca-Cola, Nestle, Hershey, and Colgate use QR codes to offer extra information to their clients.
- When people use QR codes to know extra information about one product: The use of QR to acquire extra information is used when people are worried about the GMO ingredients that they are going to buy.
Use of QR codes to interact in Social Media websites (Facebook, Snapchat…)
- Description: The QR codes are used in social media to different features like add friends, called “snapcode” on Snapchat, unlock filters and animated lenses or open Discover channel on Snapchat, or create your QR code to link any website you like.
- Why are they used to interact in social media: The use of QR codes currently in social media, allows a faster connection with other people’s profiles, or with another website, and this innovative use being expanded more and more.
- The number of Snapchat users increased in 2015, and one year later, after the launch of Snapcode, followers of Snapchat increased to 46.2 million.
- In 2016, Snapchat introduced an inbuilt QR Code scanning feature, and in 2017 the number of users increased to 70.4 million.
- When do people use QR codes to interact in social media: People use QR to interact in social media, when they need to add a new friend or to recommend a new website to another friend.
- Furthermore, they use QR codes when they need to save time doing these things.
We started the research by getting access to Scanova, a professional website that specializes in the QR code generation by several tools. With the use of the app, it was possible obtain information about the current ways of the use of QR codes. However, it was necessary to enter in other reliable websites like Easy pay, Food And Wine, USDA and Mashable to corroborate and support the information that was found in Scanova.
Easy pay corroborated the information about the use QR code like payment method. Food and Wine and the USDA websites corroborated the information about the use of QR codes like “Digital information portals.” Mashable corroborated the information about the use of QR codes to interact in social media.