Key Takeaways

•  iMotions provides software for behavioral research, dubbed — The iMotions Research Software.
•  WizeHire seeks to add a human element to the hiring process; hence, it leverages its proprietary behavior software to streamline the hiring process.
• D-Lab's Ergoneers has served clients from all industries, including Google, Microsoft, Deutsche Verkehrssicherheitsrat (DVR), plan + impuls, UBC, and Tongji University.
• BehavioSec is a powerful fraud prevention software by LexisNexis Risk Solutions company. The software leverages behavioral biometrics to identify fraud in client onboarding or account opening, among other use cases.

Introduction

Digital Tools (Software) for Behavioral Science Research

1. Noldus

• Noldus provides human and animal behavior research services through software and programs designed to study and record certain human behaviors.
• The behavioral research tools and programs are created by Noldus, which serves over 50,000 users globally, has invested in over 140 groundbreaking research projects, and is trusted by over 11,000 companies, research institutes, and universities.
• Examples of companies using Noldus programs and software include AstraZeneca, Microsoft, Ford, IBM, Oxford University, Accenture, Sanofi, Walmart, and Oracle, among others.
• Its software and programs are based on varying psychological principles, as indicated below.
•  FaceReader — provides data on facial expressions.
•  Viso — helps to capture behaviors and interactions in video and audio.
•  The Observer XT — supports complete behavioral research by coding behaviors from audio or video, and integrating data, such as eye tracking or emotion data.
•  TrackLab™ — tracks research on human behavior.
•  MediaRecorder — supports precision video recording and synchronization.

2. D-Lab Software

• D-Lab software by Ergoneers helps businesses understand human behavior, especially customers in sectors like automotive and retail.
• The software integrates third-party applications and sensors, such as wearables, remote eye trackers, physiological sensors, and video cameras.
• It supports synchronous recording and data analysis focusing on audio, CAN Bus, DataStream, eye tracking, physio, and video data.

 

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• The psychological and physiological principles behind the software include recording, analyzing, and visualizing human behavior values, including electroencephalography (EEG), electromyography (EMG), electrocardiogram (ECG), temperature, heart rate, and acceleration.
• Ergoneers has served clients from all industries, including Google, Microsoft, Deutsche Verkehrssicherheitsrat (DVR), plan + impuls, UBC, and Tongji University.

3. WizeHire

•  WizeHire seeks to add a human element to the hiring process; hence, it leverages its proprietary behavior software to streamline the hiring process.
• While resumes don't always tell the whole story, the software provides a complete picture of the candidate using behavioral science. The analysis is based on WazeHire's industry-trusted DISC assessment, which leverages the latest behavioral science research to hire suitable candidates.
• The DISC personality assessment enables hiring managers to understand a candidate's personality, communication style, and aptitude to do the work. The assessment uses four dimensions, productivity behavior, communication, teamwork, and predicting job fit.
• The psychological principle behind DISC includes identifying the key behavioral traits predictive of success in the job position and scoring and matching the candidates against the ideal DISC profile.
• The DISC assessment software allows recruiters to create the ideal candidate profile they want to hire and then match the applicants to that profile to identify qualifying applicants based on the DISC profile accurately.
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• WizeHire is the company behind the tool and has worked with clients like Stuart Group, McClure Law Group, Barker Mazda, Best Western Hotels and Resorts, PWC, VISA, John Deere, and Movement Mortgage.

4. BehavioSec

• BehavioSec is a powerful fraud prevention software by LexisNexis Risk Solutions company.
• The software leverages behavioral biometrics to identify fraud in client onboarding or account opening, among other use cases.
• The software works by turning behavior into actionable insights by detecting anomalies and categorizing users into three categories.
• The software detects behavioral differences in how new users enter information, identifies the use of stolen and synthetic identities, detects automation, bots, and CAPTCHAs, and integrates with multiple software to detect fraud in different environments.
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• The software understands the ordinary procedure people use to enter personal information, but fraudsters are different and act abnormally when filling up their details. For instance, fraudsters can rely on automation to enter the information or want to merge an SSN to an account with the wrong names. That is how the software helps to curb fraud.
• The psychological principle behind this software is that it memorizes human behavior and understands how they enter personal information. So any nuanced differences detected are a cause for alarm as the suspect could want to commit identity fraud.
• BehavioSec has not named or listed any of its clients on their website; however, a testimonials' review indicates that most of its clients come from the financial services sector.

5. 2Morrow Health

•  2Morrow Health is a digital health platform by 2Morrow Inc. designed to help individuals change their lives using evidence-based behavioral change programs backed by the work of respected researchers and thought leaders.
• The platform addresses critical health behaviors responsible for diseases and rising health costs. The platform uses an innovative strategy called — acceptance & commitment therapy, or ACT.
• ACT helps individuals take care of unhealthy thoughts, urges, and feelings that deter them from moving forward. For example, its smoking cessation programs teach smokers wanting to quit new ways to deal with the urge to smoke.
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• The psychology behind the therapy is that the digital platform borrows from the research on cessation programs and deploys ACT, a third-wave Cognitive Behavioral Therapy (CBT) approach that deals solely with "unhelpful or unpleasant thoughts, feelings, or urges."
• It is these urges and unpleasant feelings that the digital platform helps individuals overcome to cease smoking or quit unhealthy behavior.
• 2Morrow's Health clients include the Nature Journal, GeekWire, Medcity News, JAMA Internal Medicine, and Medtech Innovator Accelerator, among others.

6. iMotions

•  iMotions provides software for behavioral research, dubbed — The iMotions Research Software.
• The software allows users to understand how humans act, feel, perceive, and think.
• It powers behavioral science research, observations, examining human factors, performing usability testing, and simulating environments for behavioral research.
• The platform supports "data collection, synchronization, and visualization of multi-modal human behavior research studies." It streamlines behavioral research data, supports cross-collaboration, and integrates with sensor technologies.
• The software also integrates with any biosensor. It is also trusted by 50% of the world’s leading universities. Its clients include Harvard Medical School, Arizona State University, Mayo Clinic, UCL, NC State University, BMW, Expedia, Unilever, and Mindshare.
• The psychological principle behind the tool includes integrating biosensors to study and capture human behavior and emotion, including eye tracking, facial expression analysis, human survey data, EDA / GSR to measure skin conductivity, electroencephalography (EEG) to detect cognitive processes, electrocardiogram (ECG or EKG) to measure heart behavior, and electromyography (EMG) to detect muscle movements.

Research Strategy