Behavioral Design Agencies - Kaula Lumpur
Damnfamous is one more behavioral design agency in Kuala Lumpur. Details on the agency can be found on the attached spreadsheet.
SUMMARY OF FINDINGS
To identify additional behavioral design agencies in Kuala Lumpur, our first approach was to search for a precompiled list of agencies that provide behavioral design services from expert analysis, market reports, and third-party website specific to Kuala Lumpur and Malaysia. We hoped to find a list of agencies in the behavioral design space that operates in the city. This search approach was largely unsuccessful even after using Google translate to carry out a thorough search in the local language of the city "Malay". However, we could only find lists of marketing and advertising research agencies in the city, with no clarification on those that adopt behavioral research and design in their approach.
Our next approach was to search for behavioral design agencies or consultancies around the world that have a footprint in Kuala Lumpur. We applied this approach with the hope of finding a similar agency like Audience2Media, which has already been identified by our strategist, but no such agency was found. We focused on those that may have established an office within the region. Additionally, we consulted B2B research and review sites such as Clutch, which listed the top agencies/firms within a specific sector in Malaysia, to see if we could locate any behavioral design companies in Kaula Lumpur. However, this strategy was unsuccessful as all we could find were marketing and digital firms that did not meet the criteria.
We also searched for competitors to Audience2Media in Kuala Lumpur with the hope of finding agencies that offer similar services in the city. We searched through a list of competitors/alternatives to Audience2Media listed by sites such as G2 and visited their official websites to analyze them. However, since Audience2Media is a UK-based company, all competitors found were from the U.S. and UK. Finally, we searched for a list of digital marketing and advertising agencies with locations in Kuala Lumpur. We adopted this method so that we could study the procedures by each company. From a host of agencies that were identified, we took time to search on the service offerings of each company to identify any agency that studies consumer behavior and user experience as an approach to their service. After an exhaustive search, only Damnfamous was identified to adopt a behavioral study approach to their services in Kuala Lumpur.