Beer-Making Equipment Market Analysis

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Beer-Making Equipment Market Analysis

The analyses of three top beer-making equipment manufacturers indicate that beer-making equipment manufacturers adopt a unique sales strategy, such as direct consumer sales, distributor partnerships, or a combination of both. For example, Alfa Lava leverages both distributor partnership and direct consumer sales for its beer-equipment offerings. In contrast, Paul Mueller sells its beer equipment only through direct consumer sales.

Alfa Laval

  • Alfa Laval leverages its three key technologies in its food & water segment, including fluid separation, heat transfer, and separation products. This segment caters to industries such as food, pharmaceuticals, and breweries, among others.
  • Alfa Laval's sales of products, components, and projects under this segment include direct consumer sales. However, the company also provides its products and services to customers via "system builders, contractors, retailers, agents, and distributors."
  • The company's list of products for its food & beverages segment does not include water purity/testing equipment.
  • The total number of brewing brands/partners for Alfa Laval is not available. However, the company has worked with Dixie Brewing Company, Värmdö Brewery, and Salama Brewing Company.

Paul Mueller

  • Paul Mueller's industrial equipment category comprises the sales of "food, beverage, chemical, and industrial processing equipment; biopharmaceutical equipment; and pure water equipment."
  • The company sells its products directly to its industrial consumers and does not contract distributors to carry out its sales.
  • Paul Mueller has pure water production equipment, which it uses in producing "portable distilled water for bottling and human consumption" at any purity level. However, it does not offer any water testing/purity analysis equipment.
  • Paul Mueller currently works with six brewing brands, including Samuel Adams, Bell's Brewery Inc., Ninkasi Brewery Company, Ballast Point Brewing Company, Founders Brewing Co, and Pizza Port.

GEA Group

  • GEA Group's "way to market" strategy does not describe the model it employs to sell its beer-making equipment to consumers, i.e., whether it uses direct consumer sales, partners with distributors, or both. However, GEA Group's operation model includes providing "standardized and customer-specific equipment offerings" and a single point of contact for customers per country on all equipment offerings provided locally.
  • The company's website, annual report, and data from news/media sites did not mention any existing partnerships with distributors, indicating that GEA Group might be operating an independent distribution system (it sells directly to its consumers only).
  • GEA Group offers pure water solutions and technologies. However, it does not sell or provide water purity analysis/testing equipment.
  • The total number of brewing partners for GEA Group is not available. However, the brand has worked with brands such as "Firestone Walker Brewing Co., Bell's Brewery Inc., and Sierra Nevada Brewing Co."

Number of Brewery Equipment distributors

  • There are about 338 beer-making equipment distributors in the US across several equipment categories, including water analysis/treatment, yeast handling/propagation systems, and analyzing equipment.
  • However, the total number of brewery equipment distributors globally is not available.

Research Strategy

We conducted a general search through relevant industry sites such as Brewing Industry Guide to determine the available information for leading beer-making equipment manufacturers. We sought to obtain relevant information regarding their sales channels/strategy, the number of product brands they carry, and whether they sell water analysis/testing equipment. However, we found little to no available information for the same. Our findings using this strategy only provided a list of the leading players in this space. We then analyzed three top beer-making equipment manufacturers to provide information regarding their sales channels/strategy, the number of product brands they carry, and whether they sell water analysis/testing equipment. We aimed to use this search method as a proxy to arrive at a general conclusion about the industry's state. We utilized news and media reports from company websites, market reports from sites such as MarketsandMarkets and PR Newswire, among others, for the same. Also, we consulted business insights companies such as Owler and DNB to provide relevant company information. Our findings, mainly obtained from company sites, led us to conclude that not all beer equipment manufacturers sell water testing equipment, and not all of them use distributors as part of their sales strategy.

To determine the number of beer-making equipment distributors in the US and globally, we searched for precompiled information for the same from relevant industry websites such as Brewers Association and Brewing Industry Guide, among others. We hoped to find articles indicating industry statistics that would provide the total number of beer-making equipment distributors for both categories requested. However, we found no general data or statistics providing this information. We only found national beer sales statistics and data, which were not relevant to our search.

Next, we searched through industry listings and directories to identify the total number of beer-making equipment distributors in the US and globally. For the same, we visited sites such as Kinnek and Brewers Association (supplier directory). We arrived at the total number of beer-making equipment distributors across all US states, which we provided in the report. However, we assumed this number to be a rough estimate of the actual count since such listings are prone to company repetitions and since there was not enough time to go through each one.

Furthermore, we were unable to find the same information for the global market. We searched through international directories provided by Brewing Industry Guide and BrewBids. Still, there was no way to determine the total number of brewery equipment manufacturers without a manual count, which would be impossible under the given timeframe.

We have presented our findings of the available data in the findings section of the report.

Research proposal:

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