Beehive Broadband Competitive Landscape

Part
01
of two
Part
01

Beehive Broadband Competitive Landscape (1)

Beehive Broadband and Utah Broadband are local internet service providers. While Beehive caters to Utah and Nevada, Utah Broadband serves certain areas in Utah alone. The requested information on these companies has been entered into columns B and C of the attached spreadsheet.

BEEHIVE BROADBAND

UTAH BROADBAND

  • Founded in 2002, Utah Broadband is a local company that offers fixed wireless internet service to residential and business customers.
  • The company is headquartered in Draper, Utah where it has more than 20 employees.
  • Its residential offerings range from $49.95 to $89.95 monthly while businesses have to directly contact the company for pricing information as this varies by the size of company.
  • Utah Broadband claims it offers personalized service to each of its customers and ultimately builds relationships with them.
  • Several reports reveal that personalization is an important factor that most companies need to consider because it makes customers feel like their interests are taken into account. Due to the company's personalized services, over 40% of its customers come from referrals.
  • Utah Broadband is rated 4.2/5 based on 121 reviews on Facebook. Based on these reviews, the company's internet service is "fantastic" and its customer service is "great." There are a few negative reviews about its poor connection at certain hours.

RESEARCH STRATEGY

To understand the target audience, service offerings, pricing, and competitive advantage of Beehive Broadband and Utah Broadband, we mainly relied on each company's website. While both companies offered pricing for some of their services, pricing for their business offerings was not provided. As an attempt to locate this information, we examined websites related to broadband such as Broadband Now. This was fruitful in locating Beehive Broadband's full pricing but it had no information on that of Utah Broadband. We then combed through Utah Broadband's social media accounts, specifically Facebook, for any mention of this information but it was still not provided. We also looked at reviews as sometimes, customers reveal what they pay monthly through this medium. Since the pricing data we needed to find was for companies, this was a dead end. Utah Broadband requires organizations to contact them for prices because there are a lot of factors to consider - such as company size -before offering a set-in-stone price.
Part
02
of two
Part
02

Beehive Broadband Competitive Landscape (2)

CenturyLink specializes in providing communications services to enterprise customers across the globe while Xfinity focuses on providing television, phone, internet, and home security services to small business owners as well as in residential areas. We have summarized a competitive analysis of both companies in columns D and E of the attached spreadsheet.

CenturyLink

  • CenturyLink provides communications services to enterprise customers globally. The company has customers in over 60 countries and focuses on providing secure and reliable connections to its customers. CenturyLink also helps its customers protect their businesses by "providing managed network and cybersecurity solutions".
  • The company provides IT services and network solutions primarily for "enterprises, small businesses, government agencies, retailers, and consumers". About 75% of CenturyLink's core revenues are generated from enterprise customers.
  • It provides network and internet services, voice services, and cloud services. Its main products include MPLS, Ethernet, Fiber, Hosted VoIP, SD-WAN, and Cloud Business Applications.

Xfinity

  • Xfinity is a subsidiary of Comcast that focuses on providing television, phone, internet, and home security services. The company was founded in 2010.
  • The company provides its services primarily to customers in residential areas as well as small business owners.
  • Based on 901 reviews submitted to Yelp, Xfinity has a rating of 1.5-star. Out of 2,956 reviews submitted to BroadbandNow, the company is rated 1.90.
Sources
Sources

From Part 02