In 2020, it is expected that about 3,087,706 U.S. adults will own a pellet grill, which represents approximately 0.009% of the total U.S. population or about 4% of the U.S. adult population.
Pellet Grill Ownership
- According to the Hearth, Patio & Barbecue Association, 70% of American adults own a grill.
- The U.S. population is currently about 328,200,000, of which 22.4% are over the age of 18.
- This means there are about 73,516,800 adults in the U.S.
- If 70% of these adults own a grill or smoker, then about 51,461,760 U.S. adults own a grill or smoker.
- In 2017, wood pellet grill ownership was at 3% of all grills; however, according to Forbes, the pellet grill segment was growing at an annual rate of 25%-30% in 2018.
- Therefore, assuming an average annual growth rate of 27.5%, in 2018, the pellet grill ownership percentage would have been 4% and in 2019, that percentage would be about 5%. In 2020, this will increase to about 6%.
- As such, of the 51,461,760 U.S. adults that own a grill or smoker, 3,087,706 adults own a pellet smoker.
- Using the current U.S. population of approximately, 328,200,000, this would mean that approximately 0.009% of the U.S. population owns a pellet grill.
- Taking into account just the adult population of the U.S., this would mean that about 4% of the U.S. adult population owns a pellet grill.
Despite searching through industry publications, market research reports, and media articles from sources like Forbes, USNews, and others, there was no direct answer to the percentage of the population in the U.S. that owns a pellet grill. There was, however, enough information available to triangulate an approximate percentage. The calculations are as follows:
The Hearth, Patio & Barbecue Association indicated that 70% of American adults own a grill, so we found the total population of the U.S. (about 328,200,000) and the percentage of the population that is considered adult (22.4%). We multiplied 328,200,000 by 0.224 to obtain the number of adults in the U.S. (73,516,800). Then, we calculated the number of adults who own all types of barbecue grills by multiplying the number of adults (73,516,800) by 0.70 to get 51,461,760 total grills owned by U.S. adults. A 2017 report from the Hearth, Patio & Barbecue Association indicated that in 2017, wood pellet grills represented 3% of grill ownership and a Forbes article mentioned that the pellet grill segment was growing at an annual rate of 25%-30%. Therefore, we found the average growth rate by adding 25% and 30% (55%) and dividing by 2 (27.5%). We then multiplied 3% by 27.5% to show that pellet grill ownership increased to 4% in 2018, to 5% in 2019 and to 6% in 2020.
Once we arrived at the percentage of total grills owned that is represented by pellet grills, we were able to multiple the number of adults that own any type of grill (51,461,760) by 6% to get the number of people who own a pellet grill (3,087,706).
To determine the percentage of the U.S. population that owns a pellet grill, we divided 3,087,706 by 328,200,000 to get 0.009%.
We also calculated the percentage of the U.S. adult population that owns a pellet grill by dividing 3,087,706 by 73,516,800 to get 4%.