Banko Doors

Part
01
of eight
Part
01

Company Overview - Banko Doors

Banko Overhead Doors, Inc. was founded in 1984 in Florida and listed in the 2018 top 3 Garage Door Repairs in Tampa.

History and Origin of the Company

  • Banko Overhead Doors, Inc. was founded in 1984 in Florida and served the Tampa Bay area.

Company Growth

  • The company started serving Florida in 1984 by providing residential and commercial garage door products and services in Hillsborough, Pinellas, Manatee, Sarasota, Polk, and Hernando counties.
  • Currently, they offer access to a team of "full-time employed technicians who know garage doors and what’s best for homes or business," in addition to their initial selection of residential and commercial garage doors.
  • In addition to the initial available services, Bank Doors offers repair services along with an estimator to help make decisions easily.
  • Banko Doors has been in business for 35 years, and its accreditation happened on 2/8/1988, and it enjoys an A+ rating on the BBB scale.
  • Also, Banko Doors was among the 2018 Top 3 Garage Door Repairs in Tampa.

Company Serviced Locations

  • Banko Doors serves Hillsborough, Pinellas, Manatee, Sarasota, Polk, Hernando, Lee, Collier, and Orange counties in Florida state.

Number Of Locations In Each Country/City/State

  • Banko Doors serves 29 areas in Hillsborough County, among them Apollo Beach, Avila, Balm, Beallsville, Bloomingdale, Brandon, Carrollwood, Cheval, Citrus Park, Davis Island, and Dover.
  • Banko Doors serves 15 areas in Sarasota County, that include Bee Ridge, Englewood, and Gulf Gate Estates.
  • Moreover, Banko serves 15 areas in Pasco County, among them Aripeka, Bayonet Point, Crystal Springs.
  • The company serves 15 areas in Polk County, that include Auburndale, Bartow, and Cypress Gardens, Davenport.
  • Additionally, Banko offers service to 7 areas in Hernando County, which include Brooksville, Hernando Beach, Hill N’ Dale, Masaryktown, Ridge Manor, Spring Hills, and Timber Pines.
  • The company serves 3 areas in Lee County, which include Fort Myers, Bonita Springs, and Cape Coral.
  • Also, Banko Doors offers service to only 1 area in Collier County, namely Naples.
  • Moreover, 10 locations in Orange County access Banko Doors' services and they include Apopka, Bay Lake, Belle Isle, Edgewood, Lake Buena Vista, Maitland, Orlando, Winter Garden, and Winter Park.

Headquarters

Current Agency of Record for Marketing and Advertising

  • The company also released videos by Banko Media on its YouTube channels in the period between 2017 and 2018, and those were the last videos ever posted by the company on social media.
  • There are no available records of the new agency, and no news and reports mention whether Banko Media is still a marketing and advertising agency.

Examples of Creatives

Research Strategy

To provide a comprehensive overview on Banko Doors, we examined the company website, the company's profile on third party websites and searched for information on the history and origin of the company, how the company grew to what they are now. Moreover, we sought to understand what countries, cities and states Banko Doors operates in, the number of locations in each country, city and state, the location of their headquarters, and their current agency of record for marketing and advertising. We were unable to identify the current agency of record for marketing and advertising and have presented the request as a Partial Client Update.

We started our search by searching through the company website, company blogs, and company promotions as these sources are most likely to present such information and highlight the company’s partners. The research team was able to identify the available creatives, but there was no mention of the designer agency of the creatives.

Further, we looked through the company's social media platforms like Facebook, Twitter, YouTube, and Pinterest. Our aim was to identify the marketing and advertising creatives posted by the company and mentions and citations of the developer or designer among them that could lead us to the marketing and advertising agency of record. We were able to locate creatives for Banko Doors by Banko Media, but all the creatives were as of 2017, and no new creatives were available. There were no news and reports that mentioned whether Banko Media was still the marketing agency of record for marketing and advertising. Hence, due to the lack of the latest publicly available data, we were unable to identify and ascertain whether Banko Media is still the agency of record for marketing and advertising or not.

Also, we tried digging into Banko Media's website, their clients, and work profiles to identify and locate any new campaigns, creatives or information that may lead to ascertain if they still Banko Doors' agency for marketing and advertising or not, but there was no information regarding Banko Doors on Banko Media's profile. Hence, this failed to yield any results.

We later tried to go through TV commercials, display advertising analyses from third party sources like iSpotTv, Similarweb that showcase a brand's TV commercials and their taglines, and analyze display advertising. This strategy also proved futile as there were no TV commercials found related to the brand on iSpotTV, and according to similar web, the brand doesn't indulge in display advertising and has very little or no information available for analysis. Therefore, due to a lack of current data available, we were unable to identify their current agency of record for marketing and advertising.

What Data is Unavailable and Why?

  • Data regarding the current agency of record for marketing and advertising is unavailable, and this is mostly due to no obligation of the company to reveal such information.
  • Also, the company is based in Florida only and does not have any big campaigns that are covered by the media.

Part
02
of eight
Part
02

Banko Doors - C-Suite

Nick Banko serves as the President while Kim Wiest serves as the Sales Manager at Banko. Below is an overview of the findings as well as an explanation of the research strategy.

President/Owner

  • Nick Banko is the President of Banko Overhead Doors.
  • Nick Banko does not have a profile on LinkedIn.

Sales Manager

  • Kim Wiest is the Sales Manager at Banko.
  • Kim Wiest does not have a LinkedIn profile.

Operations Manager

Scheduling Manager/Customer Service Manager

  • Jennifer Woods serves as both the Scheduling Manager and Customer Service Manager at Banko.
  • Jennifer Woods has a profile on LinkedIn.
  • Between 1993 and 1998, Jennifer Woods served as Social Services Director at Tulaware Convalescent.
  • Between 2009 and 2013, she served as a Supervisor at Hilton HRCC.
  • In the position of Customer Service Manager, her current roles at the company include ensuring streamlined training programs for new hires, maintaining high-standard customer care, streamlining inter-departmental communication, and managing employee performance.
  • There is no information on her roles as Scheduling Manager.

RESEARCH STRATEGY

Banko Overhead Doors' official website does not provide a list of its executives. It only highlights that Nick Banko is the owner of the company. Next, we leveraged company profiling sites in case they had provided a complete managerial structure of the company. We found a resource by Better Business Bureau that identified Nick Banko as the company's President and Kim Wiest as the Sales Manager. Third, we searched through the company's official LinkedIn page and managed to identify Jennifer Woods as the Scheduling Manager and Jeffery Burns as the Operations Manager. However, it was not clear whether they hold the positions in one of the branches or in the entire company. There was no information on the company's executives on their social media profiles. Additionally, we searched through the public domain for any individuals who may hold specific C-Suite positions such as CIO, CFO, and CMO, but we were not able to get any hits on the public domain.

Jeffery Burns' LinkedIn does not provide any information on his background or his current duties at Banko. Nick Banko and Kim Wiest do not have a LinkedIn profiles. We attempted to search for their social media profiles in case they had provided any information regarding their professional background, but they do not have profiles on social media platforms. We then searched for any news reports in the hope that there might be articles about their hiring/appointment or interviews that highlighted their backgrounds and duties at Banko Doors. Again, we were unsuccessful as there were no news reports on the company.
Part
03
of eight
Part
03

Media Scan - Banko Doors

Since 1984, Banko Overhead Doors has specialized in the repair of overhead garage doors and garage door openers in Florida. While there was no publicly available information found to fully answer the question, we've used available data to pull together key findings of recent product & marketing developments and customer reviews of Banko Overhead. We were unable to find any controversial news and media articles pertaining to Banko Overhead Doors within the last 12 months. Below is an outline of our research strategies to better understand why the information requested is publicly unavailable, as well as a deep dive into our findings.

Helpful Findings

  • Banko Overhead Doors recently showcased their new garage door display in Westfield Citrus Park.
  • Customers of Banko Doors are now able to receive home deliveries securely with myQ and Key by Amazon for garage delivery.
  • Banko has an upgrade promotion currently running until December 13, 2019, whereby customers receive 3 free accessories with the purchase and professional installation of a Smart Home Pack from Liftmaster.
  • On November 7, 2019, Banko Doors introduced a new limited Louvere garage door from Clopay Garage Doors.
  • Banko has a 4.94 out of 5 stars rating with 312 ratings based on customer reviews that come directly from customers via a review form on the website.

Research Strategy

We began our research by visiting the website of Banko Doors to find press releases within the last 12 months which we believe would contain news pertaining to the company. The website however, did not have a press release, news or media sections; we instead found a blog which covers topics such as Home Management Tips for Florida, How to Keep Your Florida Home Cool, The Benefits of Automatic Garage Door and Tips for First-Time Home Buyers in Florida.

We thereafter conducted a public search for to find news and media articles that would mention Banko Overhead Doors. Our search generated an article from Abc Action News that mentions Banko Doors participation in Job News USA's Sarasota/Bradenton Job Fair, another from Hazard Magazine which is based on The Ban Asbestos Network Korea (BANKO) rallying to stop the production of asbestos. We also found a news article from ArmyTimes that makes mention of a Chuck Banko.

The last strategy that we implemented was to search the social media sites of Bank Door to find news worthy content. A search of their Facebook page yielded no results; however, the company has numerous posts relating to the advertising of it products. The LinkedIn Profile was scanty and did not contain any links to news articles or relevant information. The company’s Twitter page contained similar content to that of their Facebook page. Banko Doors has 4 videos uploaded to its YouTube channel; the most recent which was uploaded 10 months ago is an ad for one of its products: Banko LiftMaster. Since we were unable to find any controversial news or media articles about Banko Overhead Doors, our team used the information garnered from their Facebook page and customer reviews on their website to compile a list of helpful findings.

Part
04
of eight
Part
04

Banko Doors - The Competitors

Seven true competitors to Banko Doors are Bayside Garage Doors, Precision Overhead Garage Doors of Tampa, Discount Garage Doors, Straight Up Garage Doors, Local Garage Door Pros, Certified Garage Door and AAA1 Garage Door. Details of each are provided below.

1. Bayside Garage Doors

2. Precision Overhead Garage Doors of Tampa

3. Discount Garage Doors

4. Straight Up Garage Doors

  • Straight Up Garage Doors is a garage door installation and repair company serving the Tampa area.
  • The company is based in Plant City, FL, which is east of Tampa and serves the surrounding area.
  • Their value proposition is "Make your garage the centerpiece of your home."

5. Local Garage Door Pros

  • Local Garage Door Pros is a garage door installation and repair company in Tampa and Wesley Chapel, FL, both of which are in the area served by Bank Doors.
  • The company calls themselves "Florida’s best local garage door repair services."
  • Their value proposition is "top rated garage door repair."

6. Certified Garage Door

7. AAA1 Garage Door

  • AAA1 Garage Door is a garage door installation and repair company in Tampa.
  • The company calls itself "a family business based in Tampa, Fl."
  • Their value proposition is "We offer a variety of services and can take care of all your garage door needs."

Research Strategy

In order to identify seven true competitors to Bank Doors, we started by reviewing their website. Bank Doors is a garage door sales, installation and repair company in Hernando, Polk, Pasco, Sarasota, Manatee, Pinellas, and Hillsborough counties. Searching Google Maps revealed that the counties include Tampa, FL and the surrounding areas in west central Florida. Banko Doors calls themselves "Your Local Garage Door Company in Florida" and their value proposition is "offering the best products and services possible." Based on this information, we looked for companies selling and installing garage doors in west central Florida, or the Tampa area, with a focus on local service. This strategy identified Bayside Garage Doors, Precision Overhead Garage Doors of Tampa, Discount Garage Doors, Straight Up Garage Doors, Local Garage Door Pros, Certified Garage Door and AAA1 Garage Door as competitors.
Part
05
of eight
Part
05

Banko Doors - Competitors: The Findings Part One

Banko Doors and Bayside Garage Doors are two companies that sell garage doors and related products. Banko doors offer 'Gold Bar' warranty for garage doors which include a lifetime warranty on ball bearing rollers, springs, and heavy-duty hinges. Bayside Garage Doors offer services with trained and certified technicians with lifetime guarantee installations and one year guarantee repair services


Banko Doors

Competitive Advantage

Strengths

Weaknesses

Revenue

Locations


Bayside Garage Doors

Competitive Advantage

Strengths

Weaknesses

  • Bayside Garage Doors is negatively rated by a few customers because of weak customer services and overpriced for the repair services.
  • Bayside Garage Doors lacks marketing strategy as it is promoting its services only through the company's website, and it has only one social media handle, that is, Facebook which has 156 followers.

Revenue

Locations


Research Strategy

In order to garner insights on Banko Doors and one of its competitors, Bayside Garage Doors, we conducted a deep dive into each company's website, searched their press releases, social media handles such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and Houzz. For information in relation to revenue we used databases such as Hoovers, manta, and Zoominfo. In terms of reviews and rating websites we used Yelp. As a result of these efforts, we found details on the competitive advantage, strengths, weaknesses, revenue and locations or footprint for each company.
Part
06
of eight
Part
06

Banko Doors - Competitors: The Findings Part Two

Precision Overhead Garage Doors is based in Tampa, FL; the company guarantees a 4-hours service response time. Discount Garage Doors has a presence across 18 counties in Florida. The company guarantees its customers with cost savings of at least 5% over its competitors.


Precision Overhead Garage Doors

Competitive Advantage

Strengths

Weaknesses

Revenue

  • In 2018, the company generated annual revenue of about $20 million; it has a workforce of 75 employees and 70 trucks.

Locations


Discount Garage Doors

Competitive Advantage

Strengths

Weaknesses

  • The company has a relatively low presence on social media platforms like Facebook (5,433 likes), Twitter (1,496 followers), Instagram (137 followers), and YouTube (3 subscribers).
  • Discount Garage Doors is not accredited by the BBB and has received a rating of 'C' by the organization. Additionally, the profile lists a total of 13 consumer complaints, with six being addressed over the past 12 months.

Revenue

  • According to IncFact, the annual revenue generated by the company is in the range of $10-$50 million. The company features a workforce of 100+ employees and 40 trucks.

Locations

Part
07
of eight
Part
07

Banko Doors - Competitors: The Findings Part Three

Straight Up Garage Doors offers its garage or opener and repair services in Plant City, FL while Local Garage Door Pros offers garage door installation and repair services in Tampa, FL and Wesley Chapel, FL. A competitive landscape for Straight Up Garage Doors and Local Garage Door Pros, including their competitive advantage, strengths and weaknesses, annual revenue, and locations, has been provided below.

Straight Up Garage Doors

Competitive Advantage

  • Straight Up Garage Doors is a time-honored company since it has been in business for more than 35 years.
  • Professional technicians help customers in every process from the initial onsite consultations to choosing new opener or garage door to the installation and information on how to use it properly.
  • The company offers after-sales service with tips on how to properly maintain your garage door or opener for maximum lifespan and performance.
  • The company employs the best technicians in the industry with many years of experience in troubleshooting and installation of garage equipment.

Strengths

Weaknesses

Revenues

Locations


Local Garage Door Pros

Competitive Advantage

  • The company offers same-day installations and repairs of all garage door needs.
  • The company is fully insured and offers full warranties (one-year replacement warranty) to its customers.
  • The company hires professional technicians who offer quality services as a customer said "He fixed the garage door in another hour. He is efficient and professional. I would recommend this business.''

Strengths

Weaknesses

Revenues

Locations

Research Strategy

The research for Straight Up Garage Doors and Local Garage Door Pros was fairly straightforward except for the annual revenues. We began our search on each of the company`s website as companies usually provide their annual revenues on their portal. Unfortunately, neither company gave a record of their respective annual records. We then turned to other credible media sources such as The Tennessean, Forbes, The Nashville Post, Biz journals and QSR Magazines. The aim here was to find out if there are any financial records of the two companies, but this strategy did not provide any information. Finally, we resorted to looking up company databases such as Zoominfo.com, Owler, and Crunchbase. Still, we could not get hold of any revenue information of the two companies. Straight Up Garage Doors and Local Garage Door Pros are not mandated to make their financial records publicly available because they are privately owned. We, however, found a source that provided an estimate of the two companies' revenue.



Part
08
of eight
Part
08

Banko Doors - Competitors: The Findings Part Four


AAA-1 Garage Door are located in Colorado and Arizona while Certified Garage Door offers its services at Tampa Bay Florida Area. Their competitive advantage, strengths, weakness, and revenue are discussed in the research below.

AAA-1 Garage Door

    Competitive Advantages

    • They fully test and inspect their parts to ensure that they have met the highest safety standards.
    • They have a lifetime warranty and satisfaction guarantee to back their parts and service hence making them stand out.
    • They have great customer service and quality repair which is done in a timely manner.
    • AAA-1 Garage Door educate their customers on how to best maintain their doors through proper lubrication and regular inspection.

    Strengths

    • Their technicians have the right training, the right equipment, and the necessary expertise to offer quality services.
    • They offer fair prices for their services and parts.
    • Their technicians have years of training, very professional, and are available on call.

    Weaknesses

    • Some of their employees are dishonest and end up defrauding customers.

    Revenue

    Cities

    • AAA-1 Garage Door are located in Colorado and Arizona.


    Certified Garage Door

    Competitive Advantages

    • They strive to maintain a long-lasting friendship with their customers by treating both their old and new customers with value.
    • Their technicians have the necessary knowledge and expertise backed with 15 years' experience of the company to offer quality services.
    • They offer fair prices for their service since they have managed to reduce their operating costs instead of passing it to the customers through higher prices.

    Strengths

    • They do not charge a show-up fee and offer free estimates to their customers.
    • They strive to understand the nature of the customer's problems and to be educated on the various available options.
    • Certified Garage Door offer honest diagnosis and high-quality standard services in a very professional manner all round the clock.

    Weaknesses

    • Reduction in revenue since the try to reduce their operating cost rather than passing it to their customers.

    Revenue

    • Its estimated revenue is $10.8 million

    Cities

    • Certified Garage Door offers its services in the Tampa Bay Florida Area.





Sources
Sources

From Part 01
From Part 05
Quotes
  • "Banko Overhead Doors, Inc. has been serving Florida since 1984, providing residential and commercial garage door products and services in Hillsborough, Pinellas, Manatee, Sarasota, Pasco, Polk and Hernando Counties. "
  • "we offer rapid response with no hidden costs. We will send one of our employed full-time design sales consultants to provide a free garage door estimate or a skilled technician to work in your home or business. We never send subcontractors because we believe that only our own team members are best suited to deliver on our promise of service excellence."
  • "If it’s a new garage door you need, our free estimate will provide an all inclusive price, necessary permits, taxes, tear down, haul away and all new tracks, rollers, and springs are included."
Quotes
  • "I was an advocate for Banko Garage Doors, but I have recently found that the service has become very bad! I called and asked to have the bottom ¼ panel replaced and they said they would have someone out later that day, so I worked from home and never saw anyone. The next day,"
  • " I saw the attached door hanger on my door with no call prior or information on it. So, I gave them the benefit of the doubt, called them back and we set another appointment for today from 8a.m. to 10a.m. and what do you think happened? Yes, you are right: no one again, so I called and let them know not to bother sending someone ever again. Just so you know, we have many garage door companies in the area!"
From Part 06