Badcock: Competitive Landscape (1)

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Badcock: Competitive Landscape (1)

Ashley Homestore, Kane's Furniture, Schewels Furniture Co., Inc., and American Signature are four competitors in the home furniture space. Below are analyses of each competitor based on their company overview, products and services, revenue information, competitive advantage, and weaknesses.

ASHLEY HOMESTORE

COMPANY OVERVIEW
  • In 1945, Carlyle Weinberger founded Ashley Homestore, a furniture manufacturing company headquartered in Arcadia, WI. Today, the company CEO is Todd Wanek. Its furniture is sold in approximately 123 countries worldwide.
  • Ashley Homestore has 6,000 retail partners and its products are sold in 20,000 stores worldwide. It owns 800 stores and delivers 30 million pieces of furniture annually.
  • In 2017, the company had a revenue of $4.7 billion.
PRODUCTS
COMPETITIVE ADVANTAGE
WEAKNESSES

KANE'S FURNITURE

COMPANY OVERVIEW
  • Kane's Furniture is a leading manufacturer of living room furniture for the residential industry in Florida, and nationwide. It seeks to provide high-quality furnishings that will last for a long time at sensible prices.
  • The furniture chain has 18 stores in Florida, from Melbourne and Orlando, to Tampa, and Naples. It estimated annual revenue by Zoominfo is $150 million.
PRODUCTS
COMPETITIVE ADVANTAGE
WEAKNESSES

SCHEWELS FURNITURE CO., INC.

COMPANY OVERVIEW
  • Founded in 1897, Schewels Furniture Co., Inc. is a furniture manufacturing and ecommerce company selling diverse furniture products for the residential industry.
  • The company has 50 locations throughout Virginia, West Virginia and North Carolina.
  • In 2018, the company had total revenues of approximately $110.6 million.
PRODUCTS
COMPETITIVE ADVANTAGE
WEAKNESSES

AMERICAN SIGNATURE

COMPANY OVERVIEW
PRODUCTS
  • American Signature makes and sells a wide range of products, including furniture for the living room, bedroom, and dining. It also specializes in kids' furniture and sells mattresses and accents.
  • The company's living room items include chairs & chaises, recliners & rockers, sleepers, sectionals, sofas, and TV & media centers.
  • Dining room items include dining sets, dining tables, dining chairs, cabinets & storage, bars, and counter & bar stools.
  • Bedroom furniture includes bedroom sets, chests & dressers, nightstands, upholstered headboards, daybeds & futons, and adjustable bases.
COMPETITIVE ADVANTAGE
WEAKNESSES
  • Poor after-sales services. Most consumers complain about delays following their immediate purchase, whether regarding delivery or receiving customer care support.
  • Lack of full disclosure regarding sales terms. American Signature does not disclose all the details regarding its sales terms. Most customers are unhappy for not being told earlier regarding the company's terms of sale.
  • Consumers also show concerns over the poor quality of the products, characterized by one star reviews.

RESEARCH STRATEGY

The individual website provided most of the information used in the competitive analyses. However, a few external sources were incorporated, those primarily provided details regarding the company's weaknesses, which are captured by consumer reviews. On that note, we examined several review sites, including Trustpilot, RevDex, and Consumer Affairs. Likewise, we used two sources Zoominfo and Hoovers to capture the revenues of Kane's Furniture and American Signature, respectively.
Sources
Sources