Babson Competitors

Part
01
of seven
Part
01

Babson Competitors, Pt. 1

Quest Diagnostics is the only company that operates multiple different social media accounts, including Facebook, Twitter, YouTube, and LinkedIn. LabCorp only has an active LinkedIn profile while Sonic Healthcare runs a LinkedIn and Twitter profile. Details on each company's social media performance have been compiled in columns C-E of the attached spreadsheet.

QUEST DIAGNOSTICS

  • The average number of likes per post across the past 6 months for Quest Diagnostics on Facebook, based on six sample posts, is 39 ((23 + 87 + 28 + 68 + 38 + 16)/6 = 39).
  • On Twitter, the average number of likes per post across the past 6 months for Quest Diagnostics, based on six sample posts, is 2,197 ((1,700 + 10,600 + 841 + 23 + 9 + 6)/6 = 2,197).
  • The average number of likes per post across the past 6 months for Quest Diagnostics on YouTube, based on six most recent posts, is 5. All six most recent videos have 5 likes.
  • The average number of likes per post across the past 6 months for Quest Diagnostics on LinkedIn, based on six sample posts, is 183 ((236 + 247 + 230 + 161 + 42 + 179)/6 = 183).
  • The company does not operate its own Instagram profile.

LABCORP

  • The company does not operate its own Facebook profile.
  • LabCorp does not operate its own Twitter profile. It has a Twitter profile set up, but LabCorp has never tweeted.
  • The company does not operate its own YouTube profile.
  • The average number of likes per post across the past 6 months for LabCorp on LinkedIn, based on six sample posts, is 209 ((46 + 36 + 345 + 471 + 212 + 146)/6 = 209).
  • The company does not operate its own Instagram profile.

SONIC HEALTHCARE

  • Sonic Healthcare does not operate its own Facebook profile. It only operates a page for its laboratories.
  • The average number of likes per post across the past 6 months for Sonic Healthcare on Twitter, based on six sample posts, is 1. All six most recent videos have only 1 like.
  • The company does not operate its own YouTube profile.
  • The average number of likes per post across the past 6 months for Sonic Healthcare on LinkedIn, based on its only four posts, is 45 ((67 + 40 + 25 + 47)/4 = 45).
  • The company does not operate its own Instagram profile.



Part
02
of seven
Part
02

Babson Competitors, Pt. 2

The requested information for OPKO Health, Truvian and Abaxis Piccolo has been entered in the attached spreadsheet. Discrepancies and missing information are explained below.

OPKO Health

  • OPKO has multiple locations across 4 continents. While it does have social media accounts for both regional divisions (for example, OPKO Europe's Facebook) and specialty divisions (for example, OPKO Renal Division on Instagram), the main parent company does not have a profile on any social media platforms except LinkedIn. On LinkedIn, its profile has only one post, dated 5 months ago.

Truvian

  • Truvian's LinkedIn posts tend to have engagement of between 4-40; top posts had engagement of 96 or higher. Its LinkedIn engagement average was calculated across randomly-selected posts within the past 4 months (there were no posts between 4 months and 1 year ago): (12 + 17 + 68 + 22 + 5 + 19 + 22 + 8 + 48 + 19 + 14) / 11 = 23.09 (rounded to 23)
  • Truvian's Twitter tweets get relatively low engagement. Top posts had engagement of 10 or more. Its Twitter engagement average was calculated across randomly-selected posts within the past 3 months, as the company only began tweeting in late November 2019: (3 + 3 + 2 + 7 + 2 + 4 + 7 + 0 + 5 + 1) / 10 = 3.4 (rounded to 3)
  • Truvian's YouTube channel has only three videos; of these, only one had a single like. The average of 'likes' across these three videos is therefore less than one, which was rounded to zero.

Abaxis Piccolo

  • Abaxis Piccolo provides products for both veterinary and medical markets; however, its official Facebook account is specific to veterinary products. We have included that account as its official Facebook account, in the absence of any additional official pages encompassing both product categories. This account has not posted since November 2018, so all fields relevant to the past 6 months on the spreadsheet have been marked 'zero.'
  • Similar to its Facebook account, Abaxis has a Twitter account and an Instagram account, both specific to its veterinary products — and neither account has posted since November 2018. All fields relevant to the past 6 months on the spreadsheet have been marked 'zero.'
  • The cessation in social media posting in late 2018 may or may not be related to Abaxis' acquisition by Zoetis in May 2018.
  • Abaxis does not have a parent company account on YouTube; only Mexico's regional division has an account. This account was not included in the spreadsheet, as it is not necessarily representative of the parent company.
  • Abaxis has a LinkedIn account with a high number of followers, but no posts on the account. It is unclear if the account has never created any posts, or if existing posts were deleted following Abaxis's acquisition in 2018.

Research Strategy

To ensure a thorough search for the social media profiles of OPKO Health, Truvian, and Abaxis Piccolo, we searched within the relevant social media platforms, and used a search engine when results within the social media platforms were not immediately obvious. Since Abaxis Piccolo has not posted anything on social media since November 2018, it was not possible to provide top posts from the past six months for this company.
Part
03
of seven
Part
03

Babson Competitors, Pt. 3

Sight Diagnostics and Genalyte don't have Instagram pages. Also, Sight Diagnostics does not have a Twitter page. The requested information has been provided in the attached spreadsheet, columns I-J.

Sight Diagnostics

Genalyte

Calculations

  • On Linkedin, Sight Diagnostics made three posts in the past six months. Each post has 16 likes, four likes, and 119 likes, respectively. Average likes =(16+4+119)/3=46 (rounded off)
  • On Twitter, Genalyte made two posts in the past six months, each having three likes and one like respectively. Therefore, the average likes=(3+1)/2=2
  • On LinkedIn, Genalyte made four posts in the past six months. Two posts have five likes, one post has one like, and one post has four likes. Therefore, the average likes=(5+5+1+4)/4= 4(rounded off)


Part
04
of seven
Part
04

Babson Competitors, Pt. 4

EverlyWell has a more significant social media presence compared to LabCorp Pixel and WellnessFX. This spreadsheet contains further details of our findings.

EVERLYWELL

LABCORP PIXEL

  • LabCorp Pixel has accounts on Facebook, Twitter, and YouTube.
  • Its followers on each platform include Facebook (1,756 followers), Twitter (32 followers), and YouTube (1 subscriber).
  • The company does not have Instagram and LinkedIn accounts.

WELLNESSFX

Part
05
of seven
Part
05

Babson Competitors, Pt. 5

Choose Health, Home Access, and Blueprint for Wellness each have multiple social media accounts. Choose Health has 1,724 followers on Instagram, while Blueprint for Wellness has 437 followers. Home Access has 1,890 followers on LinkedIn, while Choose Health has 31 followers. Full details may be found on the attached spreadsheet, in columns F through H.

Social Media

  • Blueprint for Wellness has several social media accounts including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • While it has several videos published on its YouTube channel, the level of engagement Blueprint for Wellness is minimal.

Calculations

  • On Facebook, Choose Health has numerous posts for the last six months, but only eight have likes. Six posts have one like each, and two posts have two likes each. Thus, the average likes = (1+1+1+1+1+2+1+2+0+0)/10=1
  • On Instagram, Choose Health has posted frequently over the last six months. The average likes for its 13 posts during this period = (13+12+17+20+14+10+12+10+7+8+9+9+8)/13= 11.5 (after rounding off).
  • On Twitter, the company has zero likes on posts for the last six months, but it doesn't have any posts on LinkedIn.
  • Home Access has only one video or posts on both LinkedIn and YouTube, which was posted more than six months ago, and its Twitter account has not been updated since 2015. Therefore, average likes for the last six months for the platforms is zero.
  • Blueprint for Wellness has numerous posts on Facebook for the last six months. Therefore, taking 13 posts the average likes = (25+32+23+29+34+29+30+36+22+33+40+20+26)/13= 29.2 (rounded off).
  • On Twitter, Blueprint for Wellness has posted regularly over the last six months. Considering 14 posts during this period, the average likes per post = (9+18+18+5+2+2+3+5+2+4+2+6+9+3)/14= 6.3 (rounded off)
  • On YouTube, Blueprint for Wellness has only three videos published in the last six months, two have zero likes, and one has a single like. Therefore, the average likes = (1+0+0)/3=0.3.
  • On Instagram, Blueprint has been posting regularly over the last six months. By considering ten posts, the average likes = (24+21+24+23+41+23+27+49+20+33)/10=28.5
  • Blueprint for wellness has a high following on LinkedIn, and it has posted regularly on the platform during the last six months. Considering ten posts, the average likes = (19+44+71+27+24+14+27+128+26+77)/10= 45.7

Research Strategy

In order to identify the social media profiles of the three companies, we analyzed their official websites. For Choose Health and Home Access, there were no social media links posted on their websites. Similarly, Blueprint for Health did not have a link to its YouTube channel. We then searched for the social media accounts on each social platform to determine if the companies had signed up for the accounts. Additionally, we leveraged databases like Chrunchbase and Craft.co in an attempt to find the links to the social media profiles. We found a link to the Home Access Facebook page but it redirected to a non-existent page. However, we could not locate Choose Health's YouTube channel, as well as Instagram and Facebook accounts for Home Access.

When determining the number of average likes, we considered at least ten posts in the last six months with the highest number of likes, shares, and comments. On YouTube, we considered the ones with the highest number of views. In the course of our research, we realized that Blueprint for Wellness is synonymous with Quest Diagnostics as they use the same website.


Part
06
of seven
Part
06

Babson Competitors, Pt. 6

Nightingale Health has 2,382 followers on Linkedln, while Becton Dickinson has 326,751 followers. More explicit details on this request have been entered on this attached spreadsheet. Below is a summary of the request.

Nightingale Health

  • The company has 145 followers on Instagram.
  • On its Linkedln page, it has an average of 31 likes per post. (Calculated).
  • Nightingale Health has only two posts on its Facebook page. Additionally, these posts have zero engagement numbers.

Becton Dickinson

  • Becton Dickinson has 19,658 on Facebook.
  • On its Twitter account, it has an average of 11 likes per post. (Calculated).
  • The company does not have an Instagram account.

Research Strategy

In calculating the average likes per post, your research team considered the likes (or views for YouTube) and disregarded shares and comments. Additionally, we defined the "top-performing posts" as those with the most likes, shares, and comments.

Becton Dickinson's Facebook and Linkedln platforms do not allow for a link to the specific post; therefore, we copied/pasted the top-performing posts' contents, dates, and engagement numbers from the named platforms onto the attached spreadsheet. [NOTE: This information has been pasted in rows 5 and 21 of column C (Becton Dickinson's column)]. Also, a deep search in the public domain could reveal that Becton Dickinson does not have an Instagram account.

Calculations

Nightingale Health

Twitter Average Likes Per Post: [10+8+10+10+16+14+14+11+13+26]/10 =132/10 =13.2 (rounded off to 13)
Instagram Average Likes Per Post: [26+17+32+88+28+24+25+42+20+30]/10 =332/10 =33.2 (rounded off to 33)
Linkedln Average Likes Per Post: [37+25]/2 =62/2 =31

Becton Dickinson

Facebook Average Likes Per Post: [161+32+70+368+165+126+62+107+394+46]/10 = 1,485/10 =148.5 (rounded off to 149)
Twitter Average Likes Per Post: [4+7+10+14+5+24+6+12+17+10]/10 =109/10 =10.9 (rounded off to 11)
YouTube Average Likes Per Post: [137+200+53+33+180+44+167+82+44+27]/10 =967/10 =96.7 (rounded off to 97)
Linkedln Average Likes Per Post: [337+227+211+466+177+168+555+229+159+147]/10 =2,676/10 =267.6 (rounded off to 268)
Part
07
of seven
Part
07

Babson Competitors, Pt. 7

Details regarding Babson's competitor's social media accounts is provided in the Blood Collection Devices' tab, columns D-F of the attached spreadsheet. Sarstedt, Greiner Bio-One and Terumo all have Facebook, YouTube and LinkedIn accounts. Below is a sample of the findings.

Sarstedt

Greiner Bio-One

Terumo

Research Strategy

To identify social media profiles of the requested companies, the research team analyzed these companies' official websites. This method provided social media accounts for both Greiner Bio-One and Terumo. However, Sarstedt's website did not have any information pertaining to its social media presence. We sought this information through conducting a search on popular news websites, third-party business profiles (like Bloomberg, Craft.co and Cruchbase) and using the search feature on the relevant social media websites. However, we did not locate Sarstedt's Twitter and Instagram accounts.

Top performing posts were selected from a sample of at least ten posts which were posted between August 24, 2019, to January 25, 2020. Additionally, we considered "top performing" as those posts with the most likes, shares and comments (each of this was awarded one point). In calculating the average likes, we considered likes (or views for YouTube) only and disregarded shares and comments. Furthermore, in selecting and counting the average likes in Twitter, the team disregarded the organization's retweets from other individuals or organizations. We only selected content generated by the required companies.
Sources
Sources

From Part 02
From Part 05
From Part 07