Part
01
of seven
Part
01
Babson Competitors, Pt. 1
Quest Diagnostics is the only company that operates multiple different social media accounts, including Facebook, Twitter, YouTube, and LinkedIn. LabCorp only has an active LinkedIn profile while Sonic Healthcare runs a LinkedIn and Twitter profile. Details on each company's social media performance have been compiled in columns C-E of the attached spreadsheet.
QUEST DIAGNOSTICS
- The average number of likes per post across the past 6 months for Quest Diagnostics on Facebook, based on six sample posts, is 39 ((23 + 87 + 28 + 68 + 38 + 16)/6 = 39).
- On Twitter, the average number of likes per post across the past 6 months for Quest Diagnostics, based on six sample posts, is 2,197 ((1,700 + 10,600 + 841 + 23 + 9 + 6)/6 = 2,197).
- The average number of likes per post across the past 6 months for Quest Diagnostics on YouTube, based on six most recent posts, is 5. All six most recent videos have 5 likes.
- The average number of likes per post across the past 6 months for Quest Diagnostics on LinkedIn, based on six sample posts, is 183 ((236 + 247 + 230 + 161 + 42 + 179)/6 = 183).
- The company does not operate its own Instagram profile.
LABCORP
- The company does not operate its own Facebook profile.
- LabCorp does not operate its own Twitter profile. It has a Twitter profile set up, but LabCorp has never tweeted.
- The company does not operate its own YouTube profile.
- The average number of likes per post across the past 6 months for LabCorp on LinkedIn, based on six sample posts, is 209 ((46 + 36 + 345 + 471 + 212 + 146)/6 = 209).
- The company does not operate its own Instagram profile.
SONIC HEALTHCARE
- Sonic Healthcare does not operate its own Facebook profile. It only operates a page for its laboratories.
- The average number of likes per post across the past 6 months for Sonic Healthcare on Twitter, based on six sample posts, is 1. All six most recent videos have only 1 like.
- The company does not operate its own YouTube profile.
- The average number of likes per post across the past 6 months for Sonic Healthcare on LinkedIn, based on its only four posts, is 45 ((67 + 40 + 25 + 47)/4 = 45).
- The company does not operate its own Instagram profile.