B2B Marketing Strategies

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Top 10 key opinion leaders for B2B marketing strategies - United States.

Complied below you will find a list of 10 top opinion leaders for B2B marketing strategies within the United States. This list was created using individuals who were named in several articles focusing on B2B influencers and leaders as people to follow in the industry. The 10 names below are included because they frequently discuss, write on or operate with business strategies and insights for account-based marketing. Although email addresses could not be found, Twitter profile, LinkedIn profile, website and blog links have been added as contact information.

TEN KEY OPINION LEADERS FOR B2B MARKETING STATEGIES

Chief Content Officer at MarketingProfs
Twitter: @marketingprofs
LinkedIn: Ann Handley
Bio Website: Ann Handley - About

Ann Handley has been at the very top of several lists used for this write-up. Her social media following is extremely successful and she writes about account-based marketing strategies and how to create and manage engaging content on her Twitter profile. She is also the author of B2B marketing strategy book: Your Go-To Guide for Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) That Engage Customers and Ignite Your Business.

CEO for Marketing Insider Group
Twitter: @brennermichael
LinkedIn: Michael Brenner

Michael Brenner is a leading influencer who is actively involved with ABM and has written several articles on the topic. Here is an example of his writing on ABM: Account-Based And Content Marketing Programs Are Not Campaigns.

MATT HEINZ
President of Heinz Marketing, Inc.
Twitter: @HeinzMarketing
LinkedIn: Matt Heinz

Matt Heinz has contributed many articles centered around account-based marketing and has been listed as a top influencer by a number of websites such as TopRankBlog and Terminus. An example of his work: Seven Keys to Account-based Marketing Success: A Simpler Framework for #ABM Execution. Heinz Marketing focuses on B2B revenue growth through sales and marketing strategies in combination with demand generation, sales pipeline and improvements for customer retention and renewals.

JAY BAER
President of Convince & Convert
Twitter: @jaybaer
LinkedIn: Jay Baer

With 261,000 social media followers, Jay Baer's influence reaches a large audience. He contributes to multiple marketing websites and platforms; such as Why Account-Based Marketing is Right for B2B. Baer was listed at a top influencer by PureB2B for 2016.

JON MILLER
CEO and Co-Founder of Engagio
Twitter: @jonmiller
LinkedIn: Jon Miller

Jon Miller makes our list because he is the co-founder of a business that primarily deals with account-based marketing. Engagio is an "all-in-one" platform for ABM. Miller was ranked a top 10 CMO for companies under $250,000 in revenue by CMO Institute.

ARDATH ALBEE
CEO and B2B Marketing Strategist for Marketing Interactions
Twitter: @ardath421
LinkedIn: Ardath Albee

Ardath Albee frequently comments about ABM on her Twitter profile and is ranked high in TopRankBlog's 50 Top B2B Marketing Influencers 2016.

JEFFERY L. COHEN
Director at Content Strategy at Oracle Marketing Cloud
Twitter: @jefferylcohen
LinkedIn: Jeffrey L. Cohen

Cohen is regularly quoted in leading B2B blogs in regard to ABM and makes TopRankBlog's top 50 B2B Marketing Influencers list for 2016. Please view this article to see an example of how his insights are being used in the industry.

CRAIG ROSENBERG
Co-Founder and Chief Analyst at TOPO
Twitter: @funnelholic
LinkedIn: Craig Rosenberg

Rosenberg is a leader in the ABM industry as an influencer and contributes to responding to TOPO's client requests regarding this marketing strategies. Rosengerg states, "ABM requires a truly coordinated effort between sales, sales development, marketing and executive staff." Rosenberg's blog can be found here.

MEGAN HEUER
Vice President of Research at SiriusDecisions
Twitter: @megheuer
LinkedIn: Megan Heuer

Heuer strives to assist clients in bringing together best-practice theory and real-world requirements resulting in the highest level of customer experiences. Heuer believes ABM is the future of B2B marketing, "We have to embrace the reality of how our buyers buy and what our customers want from us."

JILL ROWLEY
Sales Speaker, Author and Adviser
Twitter: @Jill_Rowley
LinkedIn: Jill Rowley

Rowley is not only the best of the #SocialSelling universe, she also has been listed by ReadyContacts as an ABM influencer. She believes ABM begins with contacting the right people through social media. Rowley has also teamed up with Terminus, a leading account-based platform.

CONCLUSION

To summarize, ten of the top opinion leaders on B2B marketing strategies in the U.S. are: Ann Handley, Michael Brenner, Matt Heinz, Jay Baer, Jon Miller, Ardath Albee, Jeffrey L. Cohen, Craig Rosenberg, Megan Heuer, and Jill Rowley. The ABM strategy is growing in popularity and there are many influencers that are also worth keeping an eye on.

A few more names making the top of the lists used for this compilation are: Scott Brinker, Co-Founder, President and CTO of Ion Interactive for content and software programs; Jim Williams, Vice President of Marketing at Influitive, a SaaS platform that helps B2B marketers in the recruitment process; and David Raab, Harvard Business School graduate and active in the B2B marketing and technology industry for 30 years.
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