B2B Marketing Exchange Conference, Part 2

Delivered February 21st, 2020. Contributors: james O. and

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B2B Marketing Exchange Conference, Part 2

Ben Battaglia, Alicia Esposito, Kate Adams, Akilah Murrell, and Frannie Danzinger are some marketing professionals who will likely be attending the B2BMX 2020 conference. The attached spreadsheet is updated with the names, titles, email addresses, and the companies of the individuals. 
B2BMX 2020 AttendeesBen Battaglia is Director of Marketing at Lessonly.
Alicia Esposito is Senior Content Strategist at G3 Communications
Kate Adams is VP of Marketing at Drift
Akilah Murrell is Director of Channel Marketing at Channel Maven Consulting
Frannie Danzinger is VP Marketing, Strategic Accounts at Integrate Inc.
Research StrategyTo identify some marketing professionals who have said they'll be attending the B2BMX 2020 conference, we searched the conference's official website and social media accounts, including Twitter, Facebook, and LinkedIn, as well as third party articles & blog posts about the conference. The research team was able to identify individuals through their comments on Twitter's #b2bmx campaign, which has been streaming as far back as November last year, and third party articles. These individuals included people in the marketing department at B2B companies or tech companies and excluded speakers at the conference, sponsors, or marketing professionals at marketing companies. We employed Rocketreach and Anymail finder to identify each professional's email address.

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B2B Marketing Exchange Conference, Part 3

Mary Beth Kime, Natasha Carter, Maddy Hessel, Shawn Russell, and Morgan Hood are some marketing professionals at B2B or tech companies who will likely be attending the B2BMX 2020 conference. The attached spreadsheet is updated with the names, titles, email addresses, and the companies of the individuals.
B2BMX 2020 AttendeesMary Beth Kime is the Multilingual Marketing Professional at Ingersoll Rand.
Natasha Carter is the Associate Director of Marketing at Vistex.
Maddy Hessel is the Content Marketing Strategist at Hudl.
Shawn Russell is the Strategic Marketing Manager at ITA Group.
Morgan Hood is the Marketing Director & Sales Supporter at Morrisette.
Other Helpful InsightsMore than 1,200 professionals in the "financial services, high tech, manufacturing, and other B2B verticals" have registered for B2BMX 2020.
Here is a list of brands whose marketers have attended the conference in the past.
Research StrategyWe searched the social media platforms of the B2B Marketing Exchange, as well as the third-party articles & blog posts about B2BMX 2020. The research team was able to identify some individuals through their comments on Twitter's #b2bmx campaign, which has been running since November last year, and the third party articles, which were written by those who have previously attended the conference and were planning to re-attend this year. We assessed each individual, who retweeted or responded to the campaign, or wrote an article about the event, for their title and company, but found out that the majority were either marketing professionals in marketing firms, other professionals outside the marketing department, speakers at the conference, sponsors of the conference, or marketers already on the spreadsheet. (We used a list of the speakers and sponsors of the event for this assessment). Therefore, rather than present a list of marketing professionals at B2B firms or tech companies, explicitly confirming their attendance of B2BMX 2020, we provided a list of marketers who have previously attended the conference, expressing their satisfaction through the Testimonial page at B2BMX official website. The team speculate that because of this positive impact, they will likely attend this year's event, B2BMX 2020.

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of three

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B2B Marketing Exchange Conference, Part 4

Alexandra Gibson, Christine Nurmberger, Elisa Rodgers, Tim Ryan, and Keitha Macil are some marketing professionals at B2B or tech companies who are likely to attend the B2BMX 2020 conference. The attached spreadsheet is updated with the names, titles, email addresses, and the companies of the individuals.
B2BMX 2020 AttendeesAlexandra Gibson is the Chief Marketing Officer at Event Farm.
Christine Nurmberger is the Chief Marketing Officer at Bottomline Technologies.
Elisa Rodgers is the Director of Marketing at Reed Tech.

Tim Ryan is the VP of Marketing at Kazoo (YouEarnedIt).
Keitha Macil is the Sr. Director, Marketing at Worldpay Group plc.
Research StrategyWe searched the social media platforms of the B2B Marketing Exchange, as well as the third-party articles & blog posts about B2BMX 2020. The research team was able to identify some individuals through their comments on Twitter's #b2bmx campaign, which has been running since November 2019, and the third party articles, which were written by those who have previously attended the conference and were planning to re-attend this year. We assessed each individual, who retweeted or responded to the campaign, or wrote an article about the event, for their title and company, but found out that the majority were either marketing professionals in marketing firms, other professionals outside the marketing department, speakers at the conference, sponsors of the conference, or marketers already on the spreadsheet. (We used this list of speakers and sponsors of the event to eliminate individuals). Therefore, rather than present a list of marketing professionals at B2B firms or tech companies, explicitly confirming their attendance of B2BMX 2020, we provided a list of marketers who have previously attended the conference, expressing their satisfaction through the Testimonial page at B2BMX official website. The team speculates that because the previous B2BMX conference left a positive impact on them, they will likely attend this year's event, B2BMX 2020.