Stephanie Lavocat

• Stephanie Lavocat is the head of enterprise marketing EMEA based in Paris, France.
• Her LinkedIn profile can be accessed via this link.
• Stephanie can be reached either by email at lavocats@amazon.fr or by phone at 33 (0) 788 22 30 04.

Patricia Gandit

• Patricia Gandit is the FR - head of marketing based in Paris, France.
• Her LinkedIn profile can be accessed via this link.
• The email address of Gandit is gandit@amazon.com.

Tim Wolff

• Tim Wolff is the head of marketing Benelux based in the Utrecht Area, Netherlands.
• His LinkedIn profile can be accessed via this link.
• Tim's email address is wolfft@amazon.com.

Elisabeth Kurek

• Elisabeth Kurek is the head of partner marketing DACH based in Berlin, Germany.
• Her LinkedIn profile can be accessed via this link.
• Elisabeth can be reached via email at kureke@amazon.com.

Petra Wolf

• Petra Wolf is the head of EMEA commercial territory marketing based in Austria.
• Her LinkedIn profile can be accessed via this link.
• Petra can be contacted at petraw@amazon.com.

Massimiliano Galli

• Massimiliano Galli is the senior marketing manager - Italy based in Milan, Italy.
• His LinkedIn profile can be accessed via this link.
• The email address of Galli is gallim@amazon.com.

Francesca Pilone

• Francesca Pilone is the senior partner marketing manager workload application, EMEA. She is based in the Milan area, Italy.
• Her LinkedIn profile can be accessed via this link.
• Francesca can be emailed at pilonef@amazon.com.

Meryl Ghattas

• Meryl Ghattas is the regional marketing manager, Middle East, and North Africa. She is based in Dubai, United Arab Emirates.
• Her LinkedIn profile can be accessed via this link.
• Meryl's email address is mghattas@amazon.com.

Katrin Kull

• Katrin Kull is the head of DACH marketing based in Harsefeld, Germany.
• Her LinkedIn profile can be accessed via this link.
• Katrin's email address is kullk@amazon.com.

Anja Blank

• Anja Blank is the senior marketing manager - global programs & events based in Munich, Germany.
• Her LinkedIn profile can be accessed via this link.
• Anja can be emailed at blanka@amazon.de.

Research Strategy

Rachel Lockwood

• Rachel Lockwood is a marketing director based in Camberley, United Kingdom.
• Her LinkedIn profile can be accessed via this link.
• The email address of Lockwood is rachell@amazon.com.

Catarina Bandeira

• Catarina Bandeira is a digital marketing lead, UKI (United Kingdom & Ireland) based in London, United Kingdom.
• Her LinkedIn profile can be accessed via this link.
• The email address of Bandeira is bandeira@amazon.com.

Ninder Takhar

• Ninder Takhar is a senior manager marketing, executive engagement and briefing programs based in London, United Kingdom.
• Her LinkedIn profile can be accessed via this link.
• The email address of Takhar is ntakhar@amazon.com.

Rachel Beldom

• Rachel Beldom is a senior partner marketing manager based in Reading, United Kingdom.
• Her LinkedIn profile can be accessed via this link.
• The email address of Beldom is rbeldom@amazon.com.

Samantha Smith

• Samantha Smith is a senior marketing program manager based in Slough, United Kingdom.
• Her LinkedIn profile can be accessed via this link.
• The email address of Smith is ssmith@amazon.com.

Sophie Eadie

• Sophie Eadie is a senior event marketing manager based in London, United Kingdom.
• Her LinkedIn profile can be accessed via this link.
• The email address of Eadie is sophiee@amazon.com.

Marieke Scholz

• Marieke Scholz is a senior marketing manager, global accounts based in London, United Kingdom.
• Her LinkedIn profile can be accessed via this link.
• The email address of Scholz is mariekes@amazon.com.

Sara Rosenstein

• Sara Rosenstein is a senior marketing manager, global financial services based in London, United Kingdom.
• Her LinkedIn profile can be accessed via this link.
• The email address of Rosenstein is sarar@amazon.com.

Lauren Breen

• Lauren Breen is an enterprise marketing manager based in London, United Kingdom.
• Her LinkedIn profile can be accessed via this link.
• The email address of Breen is laurenb@amazon.com.

Mike Smythe

• Mike Smythe is a senior partner ISV (Independent Software Vendor) marketing manager, UKI based in London, United Kingdom.
• His LinkedIn profile can be accessed via this link.
• The email address of Smythe is msmythe@amazon.com.

Research Strategy

Article #1: AWS to Launch New Infrastructure Region in Spain

• Date: November 2019.
• Publication: Data Centre News and Amazon (press release).
• Summary: Amazon Web Services (AWS) is launching a new infrastructure region in Spain, the company's seventh in Europe. It is expected to open in 2023 and will consist of three Availability Zones at launch. "The new Spain region will also join other Europe regions in Dublin, Frankfurt, London, Paris and Stockholm, as well as the Milan Region set to launch early next year."
• Spain's Prime Minister, Pedro Sanchez, noted that "This investment from AWS will allow Spain to fully adapt to the digital transformation and develop as an international center of innovation and technology."

Article #2: German Football League Adopts Cloud-Based AI To Improve Fan Viewing

• Date: January 2020.
• Publication: Data Economy and Amazon (press release).
• The German football league, Bundesliga, adopted AWS to deliver real-time statistics to predict future plays, game outcomes, and recommend footage across multiple devices. Christian Seifert, CEO of Bundesliga, stated, “Innovation means challenging the status quo. Working closely with AWS significantly enhances the investment we’ve made in innovation over the past two decades, all of which contributes to us being able to deliver a world-class football experience for our fans.”
• Andy Isherwood, vice president and managing director for EMEA at Amazon Web Services, added that AWS will work closely with the league to help them give football fans around the world a more engaging match day experience and look forward to helping them leverage our deep portfolio of ML and AI services so they can deliver even greater insight into the world’s favourite game.”

Article #3: BP to Shut Down European Data Centers, Move Workloads Over to AWS

• Date: December 2019.
• Publication: Data Center Dynamics and Amazon (press release).
• During the Amazon re:Invent event, BP announced it would close its European mega data centers and migrate to AWS, as an attempt to accelerate the digitization of its operations.
• Additionally, the company announced that AWS signed renewable energy projects with BP to provide wind and solar capacity in Sweden and Spain to supply Amazon’s fulfillment network in Europe and Amazon Web Services data centers.

Article #4: Digital Transformation of Greece Powered by AWS

• Date: February 2020.
• Publication: Amazon EU.
• Summary: In 2020, AWS signed a "Memorandum of Understanding" to introduce several programs in Greece to drive innovation across the economy. AWS will support the government in modernizing its infrastructure to lower IT costs, improve innovation, and drive more efficiency within the public sector.

Article #5: Amazon Web Services Announces New Investments in Germany to Drive Innovation

• Date: September 2019.
• Publication: Amazon EU.
• Summary: AWS opened a new Munich office and hired over 500 people to support the fast growth of cloud computing in Germany. The office counts with new customer engagement facilities, and the company announced organizations would be invited for training, education, networking and collaborations.
• Klaus Buerg, General Manager — Germany, Austria, and Switzerland — Amazon Web Services EMEA SAR, stated that the new office marks the company’s continued investment in supporting cloud adoption in Germany.

Article #6: Amazon Web Services Launches Middle East Cloud Region In Bahrain

• Date: July 2019.
• Publication: TechCrunch and Data Economy.
• Summary: AWS opened a Middle East Region in Bahrain, following Microsoft launching a Middle East data center in Abu Dhabi and Dubai in the previous month. AWS CEO Andy Jassy noted that Amazon is trying to extend its lead in the cloud infrastructure market by addressing emerging areas. Amazon reported that this launch is part of a continuing expansion.  
• It is also launching a new AWS Direct Connect location in the region, which is “the first to be operated by AWS, joining the two AWS Direct Connect locations and two Amazon CloudFront Edge locations in the UAE that launched in 2018.”

Article #7: The war rages on for AWS, Azure and Google Cloud: Exploring the battlefield and strategy for 2020

• Date: January 2020.
• Publication: Cloud Computing News.
• Summary: The article explores the cloud landscape, with emphasis on the European market. The competitive environment in the region is becoming more aggressive, and the significant gap AWS used to have is starting to decrease, albeit it is still the front-runner. Some analysts noted that companies tend to go deeper with Google and Microsoft than AWS due to their SaaS application capabilities.

Article #8: Amazon Brushes Off European Challenge to Its Cloud Business

• Date: October 2019.
• Publication: Bloomberg.
• Summary: France and Germany unveiled plans for an EU-focused cloud following concerns regarding data privacy; however, the tech giant stated the project would probably lack the scale to compete with the industry’s key players.

Article #9: Vodafone Business and Amazon Web Services to Bring Edge Computing Closer to Customers

• Date: December 2019.
• Publication: Computer Weekly.
• Summary: Vodafone is collaborating with AWS to bring AWS Wavelength to Europe. The service provides developers with the ability to build applications that “serve end-users with single-digit millisecond latencies over the 5G network.” The collaboration is intended to provide multi-access edge computing to IoT, developers, end-users, and devices.

Article #10: Amazon Web Services Expands into Kenya with Amazon CloudFront Edge Location

• Date: November 2019.
• Publication: Khusoko.
• Summary: The new cloud infrastructure located in Nairobi will be AWS’s third location in Africa and the first one outside of South Africa. The announcement was made in a meeting with President Uhuru Kenyatta, following a discussion last year in Washington.  
• Kenyatta added that “Kenya is an innovator in digital financial services in Africa. Having advanced cloud infrastructure in the country will support our ability to flourish as a nation and reach our potential as one of Africa’s fastest-growing digital economies.”

Article #11: The Dancing Robot Encouraging Girls to Consider a Career in Tech

• Date: December 2019. 
• Publication: Amazon EU 
• Summary: AWS is investing in diversity and inclusion in the EMEA region, as showcased by its efforts in Sweden. The company launched the “Girls Tech Day”, sponsored by AWS, a series of global events taking place in the U.S., Cape Town, Dublin, Sweden, and Sydney, aiming to address the lack of young women pursuing STEM subjects.

Research Strategy

Article #1: Amazon Web Services Launches ‘AWS Get IT’ to Encourage More Girls to Consider a Career in Technology

• In this press release, AWS announces the launching of a new program, “AWS Get IT” that aims at making digital skills accessible to Year 8 students who are located in the UK. The program introduces the students to cloud computing and inspires them to venture in technology-related careers.
•  Link  
• Place of Publishing: The article was published by Amazon (London, UK) on May 8, 2019.

Article #2: Amazon Announces Programme to Further Boost Gender Diversity and Inclusion across UK Business

• In the article, Amazon announces the introduction of a new program, Amazon Amplify, which is intended to boost gender diversity and inclusion in businesses across the UK. Part of the program is a new AWS Return to Work initiative that offers individuals a career break with the opportunity to return to full-time employment after a robust coaching session from an array of subjects.
•  Link  
• Place of Publishing: This article was published by Amazon (UK) on March 7, 2019.

Article #3: Amazon EC2 z1d Instances are Now Available in the UK (London) Region

• In the article, Amazon announces the arrival of its Elastic Compute Cloud (EC2) z1d Instance in London (UK). The article describes the key features of the service, including the core frequency, speed, memory, and performance.
•  Link  
• Place of Publishing: The article was published by Amazon (UK) on June 6, 2019.

Article #4: Tandem Bank Goes All-In With AWS and Infrastructure-As-Code

• The article announces the partnership between Tandem Bank (UK) and AWS to integrate cloud solutions with the bank’s services. The bank and AWS have been working on pilots on cloud usage, particularly around machine learning and data warehouses.
•  Link  
• Place of Publishing: The article was published by New Statesman (UK) on July 3, 2019.

Article #5: AWS Skills Collaboration Gives Rise to Two-Year Pre-University Cloud Qualification

• The article discusses AWS’ collaboration with Career College Trust to come up with a 2-year pre-university cloud course that will help to prepare students for entry-level tech jobs and further university education.
•  Link  
• Place of Publishing: The article was published by Computer Weekly (UK) on June 13, 2019.

Article #6: Now Hiring! Amazon Opens Doors to New Manchester Corporate Office Creating Hundreds of New Jobs

• This article announces the opening of Amazon’s new corporate office in Manchester, in the Northern Quarter, which will house 600 new roles in its six floors. Some roles already advertised by the company includes software developers, solutions architects, business development specialists, and financial analysts across AWS and Amazon.
•  Link  
• Place of Publishing: This article was published by Amazon (UK) on January 16, 2020.

Article #7: Amazon Polly Launches Neural Text-to-Speech and Newscaster Voices

• In the article, Amazon announces the launching of Neural Text-to-Speech (NTTS) and Newscaster Voices by Amazon Polly. The NTTS technology is to be made available in 8 US English and 3 UK English voices to improve speech quality through a new machine learning.
• Link  
• Place of Publishing: Amazon published the article on July 30, 2019.

Article #8: Experian Offers Its Data Products on the Newly Launched AWS Data Exchange

• In this article, Experian announces the availability of its data products on AWS Data Exchange, which makes it easy for AWS customers to use third-party data. The data is aimed at empowering users to make critical business decisions.
•  Link  
• Place of Publishing: The article was published by PRNewswire (London) on December 16, 2019.

Article #9: Lancaster University Adopts AWS Chatbots to Support Student Services

• According to the article, Lancaster University has launched AWS-powered chatbot that enables students to ask and respond to questions as if they are chatting with humans. Most of the questions would be about their tutors, timetable, grades, and perhaps about their societies.
• Link  
• Place of Publishing: The article was public by Cloud Pro (UK) on March 6, 2019.

Article #10: New Quick Start for Deloitte TrueVoice on AWS

• In this article, Amazon announces the introduction of TrueVoice to AWS Quick Starts by Deloitte UK. The engagement with the cloud service builds on the existing AWS Deloitte Alliance that was established in 2016 focused on helping customers to transform their businesses using cloud technology.
•  Link  
• Place of Publishing: Amazon published the article on November 7, 2019 .

Research Strategy