Award-Winning Ad Campaigns - Food

Part
01
of one
Part
01

Award-Winning Ad Campaigns - Food


Video ad content is an often used format for food brands. Below you'll find a list of ten creative examples of award-winning video ads from food brands.

Heinz Ketchup

  • Heinz Ketchup brand had an award-winning video ad that was featured in the 2020 Super Bowl.
  • The ad, which featured musician Ed Sheeran won a Music Week Award after being featured during the TV event.
  • The ad was conceived of and went viral after the singer sent a direct message to the brand about his love for the sauce. Sheehan has the Heinz Ketchup logo tattooed on his arm and is featured putting it on a fancy meal in the ad.

Hershey's Time Square

  • Hershey's brand won Best Advertising Integrated Ad Campaign in the annual Internet Advertising Competition (IAC) Awards for their 2020 video advertisement.
  • The ad was integrated onto multiple advertising platforms including social media, website, and TV.
  • The ad features the brand's Chocolate World and ways consumers are using the products.

Beechnut

Atomic Candy

  • In 2017, Atomic Candy won an award for their quirky video advertisement titled The Shed.
  • The brand received the annual Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising.

Blue Apron

Coca Cola

Whole Foods

Oreo

  • Oreo also was featured for a series of engaging short video ads in 2020, each one under ten seconds.
  • The ad series, "Short and Snappy," uses eye-catching examples of various situations for consuming their brand's "bite-sized fun".

Knorr

  • Knorr's "Engaged and Involved" video campaign features interactive video that allows viewers to navigate story lines and menus.
  • The brand received recognition for their innovative video style, which engages consumers by customizing video content to suggest appropriate flavor profiles to viewers.

Silk

Research Strategy

While there were limited sources listing the exact length of award-winning video ads in seconds, as requested, we've instead featured short length award-winning ads that are likely to be between 6 and 15 seconds, and also focused on including those that deliver the message of taste, the joy of home cooking, or harmony in the kitchen, pulling from a variety of sources, including ad award agencies and industry experts.







Sources
Sources