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On average, how many online orders does an independent restaurant receive per day or per week or per month, in the US?
Hi and thanks for asking Wonder to provide you with an average number of online orders received by independent restaurants on a daily, weekly, of monthly basis in the United States. In short, I was unable to find exact data to answer your question. However, I was able to identify sources such as Grub Hub, NYC diner and Uber Eats, each of which provides data for their organization. I have used this information to provide an estimated average of online orders received on a daily basis. Below you will find a deep dive of my methodology and findings.
METHODOLOGY
I searched for information by looking through corporate websites, industry reports and trusted media sites. Despite extensive research, I was unable to find the exact answer to your question. Instead, I was able to triangulate an estimate based on data available from GrubHub, Uber Eats, and a diner located in New York City.
FINDINGS
GrubHub primarily targets independent restaurants, making it the ideal app to look at for information related to online orders for independent restaurants. GrubHub Seamless, the online and mobile food ordering service company, now processes nearly a quarter-million (234,700) online food orders per day on average, according to their 2015 first-quarter results, which is the most recent year for which this data is available.
As of 2016, the company received eight million orders per month, processed across 1,000 locations. Based on this, we can estimate that the organization handles approximately two million orders per week. GrubHub has around 30 restaurants per location, so they have about (30 * 1,000) 30,000 restaurants on their books.
Therefore, to calculate average GrubHub's online order per day for each restaurant, we will divide the total daily online food orders (234,700) by the total number of restaurants.
234,700/30,000 = 8 online orders per day (approximately)
The average weekly will be 56 orders assuming seven days weekly and about 224 orders per month for each restaurant. Of course, some restaurants are more popular and would get more orders and others would get a lower average. The number of orders would also depend on location as cities would have higher order numbers over towns.
OTHER DATA
Trend Dinner in NYC gets about 25 online orders per day and gets up to 60 orders per day on busy days. Online deliveries saved this small dinner. The owner signed up to all the online delivery systems and even run their own online. Online deliveries account for 50 percent of their profit or $25,000 per month. GrubHub account for $19,000 of these orders.
One driver with UberEats has been quoted as providing about five to eight food deliveries per day. This matches the data provided by the GrubHub calculations.
CONCLUSION
To wrap it up, independent restaurants get between 8 and 60 online orders per day. This depends on location and the popularity of the restaurants. In cities, up to 50 percent of a restaurants' revenue may be from online orders.
Thank you for asking Wonder! Please let us know if we can help with anything else.