Average Cost Per Hour to Clients - Video and Print

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Average Cost Per Hour to Clients - Video and Print

In the process of determining the average hourly rates for copywriting, video production and editing, proofreading, and print production, there was no previously compiled information publicly available that listed the average costs per hour in the Dallas-Fort Worth area. However, by compiling rates for freelance workers on websites such as Upwork, in addition to major business rates (as available), average hourly rates for copywriting, video production and editing, and proofreading were able to be calculated. Video production rates were often listed on a "per camera/crew member" basis, and discounts were common for bulk hours booked, such as half and full-day rates. Rates for print production work were not available on an hourly basis, and estimates per products were not publicly available on most sites. Many companies require customers to request quotes based on what content they want printed and in what form (brochures, banners, large print, etc.). For this reason, no hourly rate was able to be produced for print production jobs. Additionally, rates for proofreading were only available through freelance workers, as agencies list rates based on turnaround times and word/page counts. Below you will find a breakdown of how the average hourly rates were calculated for each category listed, in addition to a further explanation as to why certain rates were unavailable.

Copywriting

The top 11 freelance copywriters on Upwork in the Dallas-Fort Worth area have the following rates per hour:

- $30/hour
- $100/hour
- $55/hour
- $25/hour
- $30/hour
- $35/hour

Upon averaging out freelance rates for copywriting jobs, the average cost per hour turns out to be $40.59/hour when utilizing freelancers.

[$30/hour] + [$100/hour] + [$62.50/hour] + [$55/hour] + [$25/hour] + [$30/hour] + [$35/hour] + [$33.33/hour] + [$31.25/hour] + [$16.67/hour] + [$27.78/hour] = $446.53 total

[$446.53 total] / [11 rates] = $40.59/hour on average for freelancers

A few major businesses in the Dallas area have the following rates per hour for copywriting work:

- White Ocean Consulting: $70/hour
- The Creative Group Copywriter: $28.52/hour
- Robert Half of The Creative Group Copywriter: $29.64/hour
- Creative Circle Copywriter: $30.21/hour
- Burnett Specialists Copywriter: $16.00/hour

The average rate per hour for copywriting from these agencies combined is $34.87/hour when utilizing copywriting agencies.

[$70/hour] + [$28.52/hour] + [$29.64/hour] + [$30.21/hour] + [$16.00/hour] = $174.37 total

[$174.37 total] / [5 rates] = $34.87/hour on average for agencies

The total average hourly rate across freelancers and agencies for copywriting jobs is $

[$40.59/hour freelancers] + [$34.87/hour agencies] = $75.46 total

[$75.46 total] / [2 rates] = $37.73/hour on average across freelancers and agencies

Video Production

Video production agencies in Dallas often base their rates on half day and full day bookings. In order to gauge the average cost per hour for this service, three major businesses in the area were included and their rates were averaged.

1 CREWMEMBER/CAMERA FOR HALF-DAY (4 HOURS)
- Broadcast & Corporate Video Acquisition (BCVA): $500-$1,600 for 4 hours, or $1,050 average for 4 hours ([$500 + $1,600] / 2 = $1,050 for 4 hours)
- DTX Media: $900 for 4 hours
- Blaq Media Group: $485 for 4 hours

Average: $811.67 for 4 hours, or $202.92/hour

[$1,050 BCVA] + [$900 DTX] + [$485 Blaq] = $2,435 total
[$2,435 total] / [3 groups] = $811.67 for 4 hours on average
[$811.67 for 4 hours] / [4 hours] = $202.92/hour average


1 CREWMEMBER/CAMERA FOR FULL-DAY (8 HOURS)
- Broadcast & Corporate Video Acquisition (BCVA): $1000-$2,000 for 8 hours, or $1,500 average for 8 hours ([$1,000 + $2,000] / 2 = $1,500 for 8 hours)
- DTX Media: $1,500 for 8 hours
- Blaq Media Group: $805 for 8 hours

Average: $1,268.33 for 8 hours, or $158.54/hour

[$1,500 BCVA] + [$1,500 DTX] + [$805 Blaq] = $3,805 total
[$3,805 total] / [3 groups] = $1,268.33 for 8 hours on average
[$1,268.33 for 8 hours] / [8 hours] = $202.92/hour average


2 CREWMEMBERS/CAMERAS FOR HALF-DAY (4 HOURS)
- Broadcast & Corporate Video Acquisition (BCVA): $750-$1,800 for 4 hours, or $1,275 average for 4 hours ([$750 + $1,800] / 2 = $1,275 for 4 hours)
- DTX Media: $1,500 for 4 hours
- Blaq Media Group: $985 for 4 hours

Average: $1,253.33 for 4 hours, or $/hour

[$1,275 BCVA] + [$1,500 DTX] + [$985 Blaq] = $3,760 total
[$2,435 total] / [3 groups] = $1,253.33 for 4 hours on average
[$1,253.33 for 4 hours] / [4 hours] = $313.33/hour average


2 CREWMEMBERS/CAMERAS FOR FULL-DAY (8 HOURS)
- Broadcast & Corporate Video Acquisition (BCVA): $1,250-$2,200 for 8 hours, or $1,725 average for 8 hours ([$1,250 + $2,200] / 2 = $1,725 for 8 hours)
- DTX Media: $2,400 for 8 hours

Average: $1,851.67 for 8 hours, or $231.46/hour

[$1,725 BCVA] + [$2,400 DTX] + [$1,430 Blaq] = $5,555 total
[$5,555 total] / [3 groups] = $1,851.67 for 8 hours on average
[$1,851.67 for 8 hours] / [8 hours] = $231.46/hour average


2 CREWMEMBERS/CAMERAS FOR 10 HOURS
- DTX Media: $3,400 for 10 hours
- Blaq Media Group: $2,225 for 10 hours

Average: $2,812.50 for 10 hours or $281.25/hour

[$3,400 DTX] + [$2,225 Blaq] = $5,625 total
[$5,625 total] / [2 groups] = $2,812.50 for 10 hours on average
[$2,812.50 for 10 hours] / [10 hours] = $281.25/hour average

Video Editing

The same businesses used for video production were also utilized to calculate an average rate for video editing in the Dallas-Fort Worth area on an hourly basis, in addition to a fourth business, Action Video Service. These companies offer solely hourly rates, but also offer discounts if customers book a half-day (4 hours) or full-day (8 hours) editing session. Blaq Media Group specifically offers 4-hour booking sessions for $440 total, or $110/hour.

[$440 for 4 hours] / [4 hours] = $110/hour

HOURLY RATES
- DTX Media: $150/hour, no maximum
- Action Video Service: $75-$125/hour, depending on source content, or $100/hour on average ([$75 + $125] / [2 hours] = $100/hour average)

Average rate when booked per hour: $130/hour

[$150 BCVA] + [$150 DTX] + [$120 Blaq] + [$100 Action] = $520 total
[$520 total] / [4 groups] = $130/hour average


FULL-DAY RATES (8 HOURS)
- DTX Media: $700 for 8 hours of editing
- Blaq Media Group: $800 for 8 hours of editing

Average: $750 for 8 hour bookings, or $93.75/hour

[$700 DTX] + [$800 Blaq] = $1,500 total
[$1,500 total] / [2 groups] = $750 average for 8 hour bookings
[$750 for 8 hours] / [8 hours] = $93.75/hour

Quality Control & Proofreading

The top 11 freelance proofreaders on Upwork in the Dallas-Fort Worth area have the following rates per hour:

- $30/hour
- $23/hour
- $15/hour
- $75/hour

Upon averaging out freelance rates for copywriting jobs, the average cost per hour turns out to be $33.08/hour when utilizing freelance proofreaders.

[$363.83 total] / [11 rates] = $33.08/hour for freelancers

Other proofreading agencies in the Dallas-Fort Worth area operate on "per words" or "per page" basis, according to a client's preferred turnaround time. Proofreading Services has the following rates:


Lone Star Proofreading runs along a "per page" basis according to client-specified turnaround times. The rates for this company are as follows:

- 49-72 hour turnaround at $0.40/page
- 25-48 hour turnaround at $0.60/page
- 13-24 hour turnaround at $0.80/page
- 12 hours or less turnaround at $1.00/page

Due to the nature of the organization of rates for these companies, only an average hourly rate is able to be determined.

Print Production

Business in the Dallas-Fort Worth area that offer print production services do not run on an hourly basis. Their rates are consistent with the format of products to be printed. For this reason, no hourly rates were able to be calculated. Many companies require customers to call or email for specific quotes on products. One company, Digital Press Print Management Solutions, did have a few set prices on their websites for product prices. These rates are as follows:

- Stand Up Banner (33 x 80): $219.98
- 4x6 Postcard on Cover Stock: $0.42/card
- 5.5x8.5 Postcard on Cover Stock: $0.78/card
- 6x9 Postcard on Gloss Cover: $0.725/card
- 6x11 Postcard on Gloss Cover: $0.725/card

Conclusion

Average rates for copywriting in the Dallas-Fort Worth area are around $37.73/hour, whether if done through a freelancer or copywriting agency. Video production rates in this same area are dependent on the number of cameras and crew members that a client wants, in addition to the time span that they require the equipment and personnel for. On average, however, rates for video production range between $158.84/hour and $313.33/hour. Proofreading services cost around $33.08/hour when done through a freelancer. When completed through an agency, prices are not produced on an hourly basis, but rather, run on a "per word" or "per page" count. Print production is dependent on the form and quantity needed, not an hourly rate.
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