Auto Loan Analysis, Pt. 4

Part
01
of two
Part
01

Top Auto Loan Aggregators, Pt. 1

Bankrate, Credit Karma, and LendingTree are three top auto loan aggregators in the US because of their revenue. While Bankrate earns between $100-$500 million annually, Credit Karma earns over $500 million annually and LendingTree makes between $500 million-$1 billion annually. The names and websites of these companies are available in the spreadsheet attached.

Bankrate

  • Bankrate is one of the top auto loan aggregators in the US with a collective revenue between $100-$500 million annually.
  • The company has between 501-1,000 employees and commits to providing tips, advice, and educational materials on auto loans on regularly.
  • Although there is no breakdown of the revenue for the auto loan sector of its business, the company makes its money through compensation in exchange "for featured placement of sponsored products and services, or the clicking on links posted on the website."
  • Among car loan payment calculators, Bankrate is ranked among the top providers in the US. This implies lots of traffic visits to its auto loan sector page. It is safe to assume that the company's auto loan sector accounts for a sizable chunk of its collective revenue.

Credit Karma

LendingTree

  • LendingTree is one of the top auto loan aggregators in the US with a collective revenue between $500 million-$1 billion annually. The company has between 1,001-5,000 employees.
  • Although there is no breakdown of the revenue for the auto loan sector of its business, the company commands a leading market share in the 'aggregators' market.
  • Where everyone is after the same target market, Credit Karma is one of the top beneficiaries of consumers seeking an aggregator to examine their credit status and scramble for loans, such as auto loans.
  • LendingTree justified its leadership among auto loan aggregators in the US as it is ranked among "the seven best auto loan rates of 2020."

Research Strategy

We defined top in terms of revenue. Although there is no breakdown of the revenue for the auto loan sectors of these three companies in the public space, we provided data to support our selection with a focus on the auto loan space. One of such data came from a subscribed platform — The Financial Times. Accessing it from the source link may prove abortive, but copying this statement — "many platforms spend 40 percent or more of their revenues on acquiring borrowers" in a search engine will provide the link.
Part
02
of two
Part
02

Top Auto Loan Aggregator Competitors, Pt. 2

The competitive landscape of the auto loan space for Bankrate, Credit Karma, and LendingTree including their recent expansion plans into new product categories, compensation mode, pricing, funding, key differentiators, and technology are presented in this spreadsheet. A summary of the key findings is as follows.

Summary of Findings


Research Strategy

We could not find any new/planned products & services or strategic initiatives announced for Bankrate after an exhaustive screening of their annual reports, press releases, acquisition histories, and leadership interviews. We’ve also verified that all three companies do not publish any APIs to engage with their customers by conducting a thorough X-ray search on their websites.
Sources
Sources