Audience Strategies: Bethany Hamilton

Part
01
of three
Part
01

Bethany Hamilton: Personal Life

Bethany Hamilton was born in February 8 1990 and started surfing competitively at the age of 8. She lost her arm in a shark attack and continued surfing, and has since received several awards, released books and films and spoken at different venues. Detailed information on her personal life is provided below and in the attached document.

Selected Findings



Part
02
of three
Part
02

Bethany Hamilton: Process & Philosophy

Bethany Hamilton's process involves being determined, helping other people, making the impossible seem possible, and having passion. Her philosophy includes embracing life as it is, faith in God and living an unstoppable life. Detailed information on her process and philosophy has been provided below and in the attached document.

Process

Being Determined

  • Bethany Hamilton returned to surfing one month after she encountered a shark attack, and she won her first national title within two years.

Helping Other People

  • Bethany helps young people with normal life struggles that they go through. She recognizes that everyone has struggles even though they are not similar to the shark attack and limb loss that she went through.

Making the impossible seem possible

Having passion

Philosophy

Embracing Life As It Is

  • Bethany has learned to look at the loss of her arm as a positive thing. She says, “Looking in hindsight, I see all the beauty and good that's come from the loss of my arm that I wouldn't change life to be how I think it should be, but rather just embracing life as it is.”

Faith in God

Living an Unstoppable Life


Part
03
of three
Part
03

Bethany Hamilton: Interview Analysis

Please view Bethany Hamilton's interview analysis on this Google document.
Sources
Sources