Audience Outreach

of seven

Key Decision Makers - Top Cultural Institutions and Museums

According to The Insider, there are 35,000 museums in the US. A list of the top 10 museums in the US along with the contact details of the key decision makers at these institutions have compiled in this spreadsheet. (rows 5-14, Column B-H )


The top 10 cultural institutions and museums contained in the spreadsheet have been selected from a pre-compiled list by "The Insider". The article had ranked the top 25 museums in the US.

The official websites of the museums as well as LinkedIn was used to find the key decision makers at these institutions. In order to determine the key contact person, I looked for employees that were either the director/chief of marketing and digital communications, or with job roles related to experience and planning. was used to find the email addresses of these employees. Information on the direct telephone numbers of the contact persons were not freely available, hence the contact numbers of the institutions were provided instead.


The top 10 museums and its key decision makers are as follows.

1. Metropolitan Museum of Art
Contact person: Loic Tallon

2. Cleveland Museum of Art
Contact person: Jeffrey Strean
Title: Director of Design and Architecture

3. The Art Institute of Chicago
Contact person: Michael Neault
Title: Executive Director of Digital Experience

4. J. Paul Getty Museum
Contact person: Richard Fagen

5. National Baseball Hall of Fame and Museum
Contact person: Donny Lowe
Title: Director of Digital Strategy

6. Minneapolis Institute of Art
Contact person: Douglas Hegley

7. National Gallery of Art
Contact person: Alan Newman

8. Los Angeles County Museum of Art
Contact person: John Rice

9. Detroit Institute of Arts
Contact person: Christine Kloostra
Title: Executive Director, Marketing & Communications

10. North Carolina Museum of Art
Contact person: Karlie Justus Marlowe
Title: Director of Marketing and Visitor Services


In conclusion, the top 10 cultural institutions and museums with details on its key decision makers have been compiled in this spreadsheet.
of seven

Key Decision Makers - Exhibit Design Firms

To find the 10 leaders covered in this write up, exhibit design portal DEXIGNER was used to find top exhibit firms in the United States. Once the companies were identified, their most decorated leaders were discovered. The information is also outlined in the attached spreadsheet.

Leaders identified

1. Mark A. Nagle is the Chairman and President at Czarnowski. He has been with the company since 1974 after earning a BS Degree at the University of Cincinnati in 1972.

2. Patrick Gallagher is the President and Owner at Gallagher & Associates, which is one of the most respected firms in the United States.

3. Joseph V. Popolo Jr. is the CEO of Freeman Decorating. Since joining Freeman in 2008, he has experienced much growth in the company. In 2013, he was the Ernst & Young Entrepreneur Of The Year in the Southwest Area North region.

4. Albert Chew is also with Freeman, serving as the COO. He previous worked with ClubCorp Inc. and has worked his way to becoming a well recognized figure in exhibit design.

5. Carrie Freeman Parsons is the Vice Chair at Freeman. Throughout her career, she has completed several tremendous accomplishments.

6. Tom Hennes serves as the Principal and Founder at Thinc Design. His work with the United Scenic Artists Local 829 in New York has also helped him build a fantastic reputation.

7. Christopher Wendel founded ChrisWendel and is known internationally for his work. He holds several design patents as well.

8. Joseph Wisne is the President of Roto Studio, the company he led to establishment. He has also done work with exhibits at various museums and attractions.

9. Nancy McMillan is a Principal and Designer at McMillan Group. She has achieved multiple design awards during her 30 years in the industry.

10. Charlie McMillan is also a Principal at McMillan Group, and he works as Art Director there as well. He has worked with Nancy to help with the award-winning design projects.

These 10 decorated exhibit design leaders have all accomplished great things in their own right while leading their firms to the top of the industry.
of seven

Key Decision Makers - City Planners

According to the US Census Bureau, as of July 1, 2016 (the latest data available), the top ten cities in the US based on population are New York City, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, and San Jose. For each city, the contact information for the head of each city’s planning department have been provided on rows 47-56, Column B-H of the Audience Info & Social Media tab of the attached spreadsheet. Below, I will provide an overview of the key decision makers/city planners listed on the spreadsheet.


1. New York, New York
Population: 8,537,673
Contact person: Marisa Lago, Director at the Department of City Planning and Chair of the City Planning Commission
Tel: 212-720-3300
2. Los Angeles, California
Population: 3,976,322
Contact person: David H. Ambroz President at the Department of City Planning / City Planning Commission
Tel: 213-978-1300 (Direct phone not available, phone number of the commission secretariat has been provided)
3. Chicago, Illinois
Population: 2,704,958
Contact person: David L. Reifman, Commissioner at the Department of Planning and Development
Tel: 312-744-9362
4. Houston, Texas
Population: 2,303,482
Contact person: Patrick Walsh, P.E., Director at the Planning and Development Department
Tel: 713-837-7780
5. Phoenix, Arizona
Population: 1,615,017
Contact person: Alan Stephenson, Director at the Planning & Development Department
Tel: 602-495-5411
6. Philadelphia, Pennsylvania
Population: 1,567,872
Contact person: Anne Fadullon, Director at Planning and Development Department
Tel: 215-683-4600
7. San Antonio, Texas
Population: 1,492,510
Contact person: John Dugan, Director at the Planning and Community Development Department
Tel: 210-207-7833
8. San Diego, California
Population: 1,406,630
Contact person: Jeff Murphy, Director at the Planning Department
Tel: 619-236-6057
9. Dallas, Texas
Population: 1,317,929
Contact person: Peer Chacko, Chief Planning Officer & Director at the Planning & Urban Design Department
Tel: 214-670-3972
10. San Jose, California
Population: 1,025,350
Contact person: Rosalynn Hughey, Acting Director at the Department of Planning, Building and Code Enforcement
Tel: 408-535-7911


In conclusion, rows 47-56, Column B-H of the Audience Info & Social Media tab of the attached spreadsheet have been completed. The contact information for the head of the city planning department in New York City, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, and San Jose have been provided.

of seven

Key Decision Makers - Architects / Architectural Firms

Here is a list of 10 highly influential architects and firms with a focus on city planning. As university professors and architects with their own firms they can be considered thought leaders in the realm of urban planning. If direct contact information is missing, it was not listed, but you can send messages to the companies via their websites as well. All the information can be found in the attached spreadsheet.

of seven

Key Decision Makers - Design / Tech Community

The following brief contains a compilation of 10 key decision makers from the design/tech community involved in the same competitive space as Bluecadet, a creative digital agency that develops "websites, mobile apps, interactive installations, and immersive environments." Bluecadet's portfolio clientele includes "museums, cultural institutions, universities, and nonprofits." The 10 decision makers have been compiled in rows 89-98, columns B-H of the Audience Infor & Social Media tab of the spreadsheet accompanying this brief.

Findings and Conclusion

The decision makers were selected from Blue Fountain Media, Viget, WebpageFx, Brownstein Group, Brolik, Ironpaper, Single Grain, Ingenex, Leap and Fathom. These firms are ranked amongst the best in the United States and globally by Digital Agency Rankings, which ranks digital agencies by "pricing, customer feedback and satisfaction (based on online reviews), number of services offered, and types of services available."

Blue Fountain Media, Viget and WebpageFx are ranked amongst the "Top 10 Full Service Digital Marketing Agencies." Brownstein Group and Brolik are among the "10 Best Digital Marketing Agencies in Philadelphia." Ironpaper is a "Top 10 Creative Digital Marketing Agency." Single Grain, Ingenex, Leap and Fathom are ranked amongst "The Best Digital Advertising Agencies of 2018." An additional selection criteria is these digital agencies' portfolios have public sector, nonprofit and education clients, just like Bluecadet.

Other details included in the compilation are the locations of the agencies, names of key contacts, their titles and direct emails. Digital agencies do not publish the direct telephone numbers of their key contacts so their corporate headquarter telephone numbers have been provided instead. Finally, each agency's website has also been listed. Each contact's direct email was also verified using an online email verification tool.
of seven

Key Decision Makers - City Planners DETAILS

The key decision makers in city planning across America's largest cities vary in their usage of social media, the media they consume and their membership of professional and industry bodies. They were also likely to attend a range of events, from intimate interviews to large conferences. Information regarding the previously found 10 key leaders and decision makers was found, and collated into the attached spreadsheet.

In terms of their social media usage, there was a large variance in how much it was utilized and the platforms used. For example, the City of Los Angeles Department of City Planning/City Planning Commission President David Ambroz is extremely active on Twitter, whereas City of San Jose Department of Planning, Building and Code Enforcement acting director Rosalynn Hughey doesn't have an account at all, despite her proximity to Silicon Valley. LinkedIn was used to some degree by the key decision makers, but generally to a lesser degree that twitter, with one of the most active being Rosalyn Hughey, who likes or shares an article relating to San Jose about once per week.

Information regarding what the various city planners read was gleaned from interviews and what they share or post on social media. Since the American Planning Association (APA) is the key industry body that certifies City Planners, it is likely that all the individuals concerned read the magazine "Planning" as it is provided to the members as part of their membership. Other sources of media were as varied as the Wall Street Journal and Curbed LA.
As stated above, it is likely (though not certain as a list of members is not available) that all the individuals are members of the APA. Where this information was definitely known, it was included in the spreadsheet. Other professional or industry groups include Alumni societies, the NYC Economic Development Corporation, or the Building Industry Association.

Events attended varied, but included conferences, 'fireside chats', Women In Transport events, and Diversity in Planning.

In conclusion, as shown in the attached spreadsheet influential city planners use a variety of social media platforms, are members of a range of industry bodies, consume a range of industry and general media, and attend events specific to their profession.
of seven

Key Decision Makers - Design / Tech

Key decision-makers in design and tech use their social media accounts with varying frequencies, but they all tend to focus on Facebook, Twitter, and LinkedIn, and tend to post primarily professional content. You'll find all the details in the spreadsheet, on the "Audience Info and Social Media" tab, and you'll also find some highlights from my research below.


Brian Byer - uses LinkedIn only.
Brian Williams - uses 1) Twitter 2) Facebook 3) LinkedIn.
Karie Shearer - uses 1) Twitter 2) Facebook 3) LinkedIn
Marc Brownstein - uses 1) Twitter 2) LinkedIn 3) Facebook.
Jason Brewer - uses 1) Twitter 2) LinkedIn 3) Facebook.
Jonathan Franchell - uses 1) Twitter 2) Facebook 3) LinkedIn.
Eric Siu - uses 1) Twitter 2) LinkedIn
Derek Mehraban - uses 1) Twitter 2) Facebook 3) LinkedIn
Daniel Knapp - uses 1) LinkedIn 2) Twitter
Scot Lowry - uses 1) Twitter 2) LinkedIn


To wrap up, I've provided details on the social media use of key leaders in design/tech in the attached spreadsheet. Unfortunately, I was not able to provide details on each leader's reading and event details as well, as this is out of scope for a single Wonder request. However, we'll be more than happy to provide these details in additional requests.

From Part 06