Audience Outreach Details- Cultural Institutions

Delivered February 13th, 2018. Contributors: Ganesh P., Shweta T., Alexis Z., SageStar, Alexandra H., Ian M. and

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Cultural Institutions & Museums Details Part 1

Based on the research and available sources, Loic Tollan of the Metropolitan Museum of Art attended four conferences: Museum and the Web 2017, Museum and the Web 2015, MCN Conference 2016 and Museum Digital Transformation 2017, and in total participated at six different events in the past three years. Whereas Michael Neault of the Art Institute of Chicago, attended two conferences: Museum and the Web 2015 and MCN Conference 2016, in the past three years. On the other hand, there is no information available regarding attendance of Jeffrey Strean of the 
Cleveland Museum of Art, at any conference in the past three years. The compiled information is presented in the attached spreadsheet. 
METHODOLOGY 
The research on attendance is based on the available information of various conferences based on museums and digital technologies associated with them for the last three years on the internet. Loic Tollan of the Metropolitan Museum of Art attended four conferences and marked attendance at six events. Whereas Michael Neault of the Art Institute of Chicago, attended two conferences, the information on rest of four events is not available.  The information on attendance of Jeffrey Strean could not be found out even after extensive research and hence not available.  
CONCLUSION
Based on the discussion above, the information on the attendance in conferences of Loic Tollan and Michael Neault is available for the past three years and presented in the attached spreadsheet. There is no information available on the attendance of Jeffrey Strean at any conference, for the last three years.

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Cultural Institutions & Museums Details Part 2

I searched extensively through LinkedIn Profile, Twitter Feed, the press archives and general news sources for Richard Fagen, Donny Lowe and Douglas Hegley. But I was only able to locate two presentations attended and one conference to be spoken by Richard Hagen, four presentations and two presentations set to be given by Douglas Hegley, and one presentation given by Donny Lowe. The detailed description of all events and conferences that Richard Fagen, Donny Lowe and Douglas Hegley have attended/participated in during the past three years is provided in the attached spreadsheet. 

Key Findings
1. Richard Fagen attended the "International Image Interoperability Framework (IIIF) 2017 Conference" and participated in "International Terminology Working Group (ITWG) Workshop". He is going to speak at the upcoming CENIC conference on March 2018.

2. Donny Lowe spoke at the MCN conference on November 3, 2016. His session was titled "Addressing the Elephant in the Room: Pivotal Story Talk-backs at the Baseball Hall of Fame."

3. Douglas Hegley spoke at the "Digital Asset Management (DAM) LA 2017 conference", "American Alliance of Museums Expo 2017", "MCN Advancing Digital Transformation in Museums 2016" and "Minneapolis CIO Executive Leadership Summit 2017". He is set to participate in the "Museums & the Web Advanced (MW) Infrastructure meeting" and speak at the American Alliance of Museums in 2018.

Conclusion
The columns B-AC of rows 9-11 in Conference/Events attendance tab of the attached spreadsheet have been filled with available information as directed.

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Cultural Institutions & Museums Details Part 3

Below, you will find a detailed description of all events and conferences that Alan Newman, John Rice, Christine Kloostra and Karlie Justus Marlowe have attended/participated in during the past three years (2014 onward). This information has also been entered into the spreadsheet, as directed. 
Alan Newman — National Gallery of ArtAfter a thorough search including Alan Newman's LinkedIn profile, Lanyrd.com, and Slideshare.net, only one event could be found that Newman has participated in over the last three years. 

On May 5, 2016, Newman presented at the International Image Interoperability Framework Symposium in Washington D.C. At this even, Newman participated in a talk entitled "Sharing Images of Global Cultural Heritage: Introduction", where he was the first speaker. In his portion of the talk he described the history and goals of the IIIF group itself and the IIIF symposium. 

We were also about to find information about past events (prior to 2014) that Newman participated in including the National Archives' 21st Annual Preservation Conference in May 2007, where he was on a panel discussion about Static Imaging. In October 2010 Newman was a speaker at THATCamp (in association with the Museum Computer Network Conference (MCN)), where he participated in a talk entitled "Refining the Plow: Revisiting Working Rapid Capture Digital Workflows" about rapid imaging. At that same 2010 MNC conference Newman gave two additional talks: "Picture Licensing Universal System" and "Digital Asset Management + Image Intellectual Property Management". In 2011 Newman participated in a talk entitled "Trickle Up, Trickle Down: Collaborations with Special Interest Groups" at the MCN 2011 conference in Atlanta, Georgia. Lastly, in 2013 Newman participated in a discussion entitled "Minimal Friction, Maximal Use: Optimizing Open Access Image Delivery" at the MCN 2013 conference in Montreal, Canada. 
John Rice — Los Angeles County Museum of ARtAfter a thorough search including John Rice's LinkedIn and Facebook profiles, the LA Coutny Museum of Art's press releases, Lanyrd.com, and other news sources no information could be found on Rice's past conferences and speaking history. 
Christine Kloostra — Detroit Institute of ARtsAfter a thorough search of Christine Kloostra's Twitter feed, LinkedIn Profile, and other general news sources, we were only able to locate one event and one conference in the past three years that Kloostra attended. 

On August 30th, 2017, Kloostra attended an art reception and tour at the Cobo Center in downtown Detroit, Michigan. There, she viewed work from artists such as Sergio De Giusti, Hubert Massey, Sr. Jane Mary Serosiak, Gilda Snowden, April Wagner, and S. Kay Young. A picture of Kloostra in attendance can be seen on the website of the Detroit Business Journal (image 26). 

Kloostra presented at the Association of Art Museum Curators Conference, May 3-6 in 2014 in Detroit. At this event she was the moderator and participant in the workshop entitled Social Media for Curators 101: Know Your Platforms. More information can be found on page 26 of the AAMC conference booklet. 
Karlie Justus Marlowe — North Carolina Museum of ARtAfter a thorough search of Karlie Marlowe's LinkedIn Profile, Twitter Feed, the press archives of the NC Museum of Art, and general news sources, we were able to locate three presentations given and one event attended by Marlowe. 

In June 2017, Marlowe participated as a panelist in the Marketing Leaders panel discussion presented by Traingle Marketing Club Knowledge Tree Meetup. This event took place in Raleigh, North Carolina. 

In November 2016, Marlowe was a co-presenter of a talk entitled "A Museum Curator, Educator and Marketer Walk Into a Bar…Breaking Down Departmental Silos for a Content-Rich Exhibition Experience". The talk was presented along with Emily Kotecki, Distance Learning Educator for the North Carolina Museum of Art. This talk was presented at the Museum Computer Network Conference 2016 in New Orleans, Louisiana.  

Marlowe attended a talk by Pam Blondin from Deco Raleigh at Raleigh Creative Mornings in April 2016. Raleigh Creative Mornings is a monthly breakfast lecture held by the Raleigh Contemporary Art Museum.

Lastly, in September 2015, Marlowe spoke at the World of Bluegrass Conference in Raleigh, North Carolina. She was a one of 5 speakers for a talk entitled "Digital Get Down: An Online Focus". This talk was given while Marlowe worked in her former position as Digital Marketing Manager for Yep Rock Music Group. 

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Cultural Institutions & Museums Details Part 4

Michael Neault reads and posts about information design, and has recently posted articles by Quartz Media and Wired about content suggestion algorithms for Spotify and Netflix. Loic Tallon's posts are primarily professional and focus on digital design and the information commons. Tallon is the historical producer of Museums and Mobile Online Conference, and is a current member and past president of Museum Computer Network (MCN). All of Jeffrey Stean's social media accounts are heavily restricted to the public and offer no information about his reading preferences or habits, and an extensive search revealed no third-party information available in public resources which contained useful information about his reading. 

Below you will find general methodology notes, our methodology relative to how we assessed level of reading interest or preference for each individual, and why certain fields in the spreadsheet were marked 'n/a.' All relevant information has been entered into the provided spreadsheet.

METHODOLOGYFor this request, we have researched sources in the online public domain which are most likely to give information about an individual's reading preferences, subscriptions, and activity, namely social media accounts which focus on written content (primarily LinkedIn, Facebook and Twitter) and interview articles. Please note that all social media accounts for Stean are either minimally managed, or public visibility is heavily restricted. Please also note that there was a consistent lack of information available, across all sources, indicating any individual's motivation for reading.

FREQUENCY OF READING/FAVORITE COLUMNISTS
We attempted to determine the frequency of reading a given publication based on frequency of posting. However, the very small pool of available reading content in the past two years for each individual presents insufficient information from which to make a reasonable assessment of how frequently these individuals read a given publication. Due to this limited amount of information and the predominance of single-source posting (i.e., a given source is only posted once), there was also insufficient comparative information on which to make an assessment of favorite columnists or contributors. 

TYPES OF CONTENT OF INTEREST was determined by a composite analysis of posts on available social media accounts and personal websites, including social media accounts which have limited or no written content (ex: Pinterest). This inclusion was based on the assumption that Pins, Instagram photos, website material, etc., shine a light on those subjects of 'greatest interest' among the written content posted in other social media accounts.

INDUSTRY ASSOCIATIONS were determined from LinkedIn association activity and corroborated by third-party articles or websites (such as the Museums and Mobile Online Conference for Tallon, which indicates that the last conference was held in 2013).

LOIC TALLONPlease note that Tallon's Facebook and LinkedIn account public posts are privacy-restricted and offer no information about his reading preferences. His Twitter account contains a limited number of professional posts within the past two years, the most useful of which were November and December 2017 Digital Reading Lists compiled by Tallon. These lists represent "articles that inspire/inform/challenge my thinking about digital practices." Based on these lists, we can surmise that Tallon's key professional interest, based on available sources, is digital design. Of the articles included in this list, only Medium is sourced more than once, for which reason it is included in the spreadsheet.

Based on the comparative prevalence of Wikimedia mentions in the overall Twitter feed, we can also surmise that Wikimedia is a key sub-segment of interest for Tallon relative to the digital information commons. For this reason, it has been included in the spreadsheet. Hyperallergic was also included based on Tallon's comparatively high (two) posts of Hyperallergic articles in the past year.

No other publication or topic of interest could be determined to be of greater interest than any other, for which reason the fourth field was left blank.

JEFFREY STEANInformation about Stean's reading habits is not available in any format in the public domain. His Facebook and LinkedIn accounts are privacy-restricted, and his Twitter account has no activity. There were no third-party interviews or articles on Stean discovered in our research, even when cross-referenced with the Cleveland Museum of Art. For this reason, all fields have been entered as 'n/a.'

MICHAEL NEAULTPlease note that no Facebook account was found which could be definitely linked to Neault. Based on his Twitter and LinkedIn posts for the past year, we can surmise the following:
- the majority of his posts are related to digital media or digital art experience, in some way;
- all of his posts are professionally-related;
- the majority of written content (versus audio or visual content) is media coverage of exhibits, or awards for exhibits, at the Art Institute of Chicago. 

Neault posted multiple articles from Medium on both LinkedIn and Twitter, all of which covered the Art Institute or its exhibits. For this reason, we have entered Medium as the primary publication of (professional) interest. 

Neault's Pinterest account contains a significant level of pins related to information design, maps and museum maps, which we can reasonably assume represent personal interests. His personal portfolio website supports this assessment of maps, cartography and information design as key points of interest. As nearly all his Twitter/LinkedIn posts are single-source, we have cross-referenced this indication of personal interest with the subjects of the single-source posts to determine those articles which are the most relevant to Neault's interests, namely articles about content suggestion algorithms by Wired and Quartz Media, and a ScienceMag article on data visualization. 

CONCLUSIONTo wrap it up: both Tallon and Neault read about information design and digital design, and both have posted several Medium articles in the past year. Information on Stean's reading habits is completely unavailable in the public domain.

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Cultural Institutions & Museums Details Part 5

Based on public social media accounts, press releases, interviews, and other documentation we could not find any consistent media preference for the listed art and museum employees. Of the three contacts, only Douglas Hegley had a verified active relationship with several organizations. Our limited findings are listed in the spreadsheet provided.

A comprehensive review of social media accounts, museum press releases, interviews, publications, and organization websites were examined in order to attain details for persons in Rows 8-10 and populate Columns F-Z.
Richard FagenFagen has a very limited public online presence. His LinkedIn and Google+ account are very limited in terms of content and did not provide any insight into preferred media consumption. We found no interviews, bios, or other publications that revealed media preferences and industry associations.

We did find a post listing Fagen as a speaker at an International Image Interoperability Framework (IIIF) conference. However, this organization is not exactly one made up of individuals, but rather libraries, museums, companies and image repositories. The Paul J. Getty Trust is listed as one of the community members, implying Fagen's association.
Donny Lowe His LinkedIn and Twitter accounts are very limited in terms of content. His Twitter did have links from the following publications, although they are only linked once or twice over a series of years, so it's not clear if he consumes the media publication itself, or just found an interesting story. The linked publications include:

BoingBoing, Quartz, Radiolab, Bloomberg

These are stories he placed directly on his site, and are not retweets. His Twitter also included a variety of comments about copyright and usage issues, with plenty of retweets from content published by Electronic Frontier Foundation's Twitter account. While there is no organization or membership available, it is clear that usage and digital publication rights are part of his expertise or interest.

Media outlets he is following on Twitter include ProPublica, Men's Health Mag, The Verge. He also follows a handful of twitter accounts related to running, and christian values but these topics aren't associated with a media outlet.

We found no interviews, bios, or other publications that industry associations.

Lastly, we'd like to point out that Lowe is no longer Director of Digital Strategy at the National Baseball Hall of Fame and Museum.

Douglas HegleyWe found no interviews, bios, or other publications that revealed media preferences.

A more well renowned man in his field, Hegley has been a part of several cultural heritage institutions and organizations. The following are listed on his bio from Museums and the Web as well as his  LinkedIn profile:

Arts and Culture Commission, City of Edina; Artists on the Verge; Society for Information Management (SIM); Minnesota Association of Museums; Museums and the Web; The Journal of Digital Media Management; American Alliance of Museums; Minnesota High Tech Association; New Media Consortium; Museum Computer Network

Active and verified roles are on the spreadsheet here.
ConclusionThere are no real traces or informative locations that show us what these three members consume in terms of media. While I was able to provide an analysis of Donny Lowe's twitter feed, it still doesn't direct us to any consistent reading habits. Hegley is highly involved in his field as a member, board member, author, and expert on record to 10 organizations, 5 of which we established a currently active membership with.

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Cultural Institutions & Museums Details Part 6

I've completed rows 11-13 in the media preferences & industry associations tab of your attached spreadsheet. I found information on Alan Newman, Chief of Digital Media at the National Gallery of Art, John Rice, Marketing Director at the LA County Museum of Art, and Christine Kloostra, the Executive Director of Marketing & Communications at the Detroit Musem of Arts. Read on for a few additional notes!

ALAN NEWMAN

I searched Newman's Twitter timeline and follows for the outlets and content creators he tends to interact with. He's not very active on Twitter, but does appear to follow media outlets like The Nation (and editor Chris Hayes), and he's retweeted stories from MMA Fighting and Art Forum. Newman is more active on Medium, where he's liked stories from several different creators; I included Medium on the list as one digital outlet with several topics and columnists. Alan Newman is only a member of one professional organization as far as I can tell: he's a founding member of ImageMuse, an organization focused on file management for preservation of digital art.

JOHN RICE

John Rice of LA County Museum of Art is not very active on social media, unfortunately; he doesn't have a Twitter account, and his Facebook account was last updated in 2014. I was able to find some information on his favored media outlets on his Facebook and LinkedIn profiles. Rice is currently also Director of Branded Content at Epicurious, so it seems likely that he also frequents the site, and he used to work at Conde Nast Traveler, so he may still read that magazine as well. I wasn't able to find any information on Rice's professional organization memberships.

CHRISTINE KLOOSTRA

Christine Kloostra, Executive Director of Marketing & Communications at the Detroit Museum of Arts, follows several Detroit and Michigan media outlets on Twitter. She frequently shares their content, both DMA-focused and general Michigan/Detroit news and topics. Kloostra also follows more general media outlets like Huffington Post, and she's a follower of the feminist blog/podcast Pantsuit Nation. I wasn't able to find any information on Kloostra's membership in professional organizations.

CONCLUSION

I've added what information I could find on the media consumption habits and professional organization memberships of Alan Newman of the National Gallery of Art, John Rice of LACMA, and Christine Kloostra of the Detroit Museum of Arts to the appropriate tab of your attached spreadsheet.