Attentive Mobile Competitors

Part
01
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Part
01

Attentive Mobile Competitors

The mobile marketing space in which Attentive operates is fairly well-populated. Nine additional companies in this space that compete with Attentive include 3CInteractive, Vibes, Swrve, Plivo, Leanplum, Airship, CleverTap, MoEngage, and WebEngage. Details regarding each of these companies has been added to the attached spreadsheet; overviews of each company can also be found below, followed by an explanation of our research methodology.


3CInteractive

  • 3CInteractive provides mobile marketing services to enterprise clients. While the company's primary offerings include text message marketing, including SMS, MMS, and RCS messaging, it also offers a suite of additional mobile marketing tools, such as mobile wallet marketing, mobile web marketing, and push notification marketing. It also provides a data analytics monitoring system to track the performance of its marketing offerings.
  • Given the company's focus on text message marketing services, it is a competitor to Attentive, though its suite of offerings expands past what Attentive provides.

Vibes

  • Vibes describes itself as "an international leader in mobile marketing engagement, helping brands reach consumers on the go." Its flagship product is a so-called "mobile engagement platform," offering SMS, MMS, and RCS message marketing, email marketing services mobile wallet marketing, push notifications, and messaging app integrations. It also provides analytics features to track the performance of these offerings.
  • The company's mobile marketing offerings, particularly its text message marketing offerings make it a competitor to Attentive.

Swrve

  • Swrve provides a mobile marketing platform that "[combines] messaging across channels like push, in-app messaging, web push, email, SMS, and OTT with real-time data streaming" to "leverage real-time relevance" and create more impactful marketing.
  • It offers a variety of personalization features including built-in A/B testing, as well as a host of delivery trigger mechanisms, including standard schedules as well as more advanced forms like geofencing. It also offers a variety of integrations, such as cloud, external analytics platforms, and others.
  • Because mobile marketing, including text message marketing, is a substantial portion of the company's business, it is a competitor to Attentive.

Plivo

  • Plivo offers API platforms that allow enterprises to distribute SMS and voice messages to its customers for marketing, alerts, reminders, surveys, two-factor authentication, or other purposes. The company allows messages to be sent globally, and allows for response messages in 30 countries worldwide. Its platforms let businesses integrate their apps with SMS or voice capabilities, increasing these apps' functionalities manifold.
  • Plivo's SMS capabilities mirror, in part, the offerings of Attentive, making the companies competitors.

Leanplum

  • Leanplum is a mobile marketing service provider that began as a mobile-based analytics company and has gradually added a suite of mobile marketing offerings. In addition to its analytics offerings, the company offers push notification marketing, email marketing, in-app messaging, mobile web push notifications, and app UX offerings. It offers its enterprise clients personalized packages to suit their specific needs.
  • Notably, Leanplum does not offer text message-based marketing, but is still a formidable player in the mobile marketing space along with Attentive, as evidenced not only by its extensive suite of offerings, but also by its impressive fundraising total, already at nearly $100 million.


Airship

  • Airship is a mobile marketing and engagement platform provider that "gives brands the user-level data, engagement channels, AI orchestration and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet passes and more to exactly the right person in exactly the right moment."
  • Its platform encompasses these channels and utilizes advanced orchestration techniques to distribute messaging optimally. Like many other companies in this space, it also offers a data analytics segment to track the performance of key metrics.
  • Airship's offerings are more varied than Attentive's, but the two companies are nonetheless competitors in the mobile marketing space.

CleverTap

  • CleverTap is a mobile marketing and analytics company that provides multichannel marketing services with a robust consumer data and audience segmentation analytics suite to ensure that marketing efforts are executed effectively across various channels.
  • The company describes this two-pronged offering as "access to real-time behavioral analytics so you know who they are, and a platform with which to engage users on the right channels, at the right time, and with a message that resonates."
  • SMS, push notifications, in-app messages, Facebook, Google, and WhatsApp are some of the channels for which the company provides marketing services.
  • CleverTap's mobile marketing offerings, including its SMS marketing services, make it a competitor to Attentive.


MoEngage

  • MoEngage is a mobile engagement and analytics platform that offers engagement services across numerous channels, including SMS, push notifications, email, in-app messages, and others. It also offers extensive analytics capabilities to track user behaviors, key performance metrics, and trends. The platform leverages AI to optimize multichannel marketing approaches and focus marketing efforts on channels that customers use and prefer the most.
  • Like Attentive, MoEngage offers SMS marketing services (along with a range of other offerings), making the two companies competitors.

WebEngage

  • WebEngage is a mobile marketing and analytics service provider. The company offers multichannel engagement services, including mobile push notifications, in-app messages, SMS, web overlays, web push notifications, and emails. It also offers multifaceted analytics offerings, including user segmentation tools for client companies to track their customer bases.
  • WebEngage is a competitor in the mobile marketing space, offering SMS marketing services like Attentive, along with additional offerings.


Your research team employed the following strategy:

To find true competitors to Attentive, we first searched a variety of relevant databases, such as Crunchbase and Owler, to obtain the names of companies to investigate further. After finding numerous companies in this manner, we conducted a search of each company's website to understand its offerings. We sought companies that operated in the mobile marketing space, offering SMS marketing (like Attentive), or potentially services that directly competed with SMS marketing, like push notification marketing or email marketing. After locating nine companies in the mobile marketing space that provided relevant services, we completed additional research, primarily on companies' websites, to provide an overview of each company's mission and offerings.
Part
02
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Part
02

Attentive Mobile Competitors CL 1

3CInteractive is a mobile marketing service provider that is a pioneer in the innovative RCS messaging space, but also offers SMS and MMS messaging services, among others. Vibes is one of the first mobile marketing companies, having been founded in 1998 as a pager service company and establishing itself as a mobile marketing pioneer with the advent of cell phones soon after. Swrve, after being founded as a gaming marketing company, ultimately evolved to be come among the leaders in the mobile marketing and marketing automation spaces. Details regarding these companies have been added to the attached spreadsheet; these details can also be found below, followed by an explanation of our research methodology.


3CInteractive History

  • 3CInteractive was founded in 2007 in Boca Raton, Florida, where its headquarters remain to this day. Its first product, an early form of mobile marketing service, was launched that year.
  • The company was recently acquired by IMImobile; the deal was announced on July 24 of this year. Previously, 3CInteractive had acquired two companies, CellTrust Corp in 2017 and Safi Systems in 2012.
  • Aside from new hires, there has not been any leadership changes; the company's co-founders still remain in leadership.


3CInteractive Products

  • 3CInteractive's primary service is mobile messaging for enterprises, encompassing SMS, MMS, and RCS messaging offerings. SMS consists of text-only messages, while MMS can include graphics, and RCS, its highest-caliber offering, can "engage users with rich, interactive content that was previously only possible with an app."
  • The company's mobile wallet offerings include mobile coupons, gift cards, payment services, and loyalty-driving features such as location-relevant notifications driven by GPS.
  • 3CInteractive also offers a host of mobile web marketing services, including gamified experiences, mobile coupons, barcodes, multichannel marketing, and others.
  • It also offers push notification services, used in conjunction with a company's app, to drive engagement.
  • Its RCS messaging service includes a data analytics suite that measures metrics such as "total sent, read, unread, received," status of message delivery, engagement, and others.


3CInteractive Funding

  • 3CInteractive has raised a total of US$8,000,000 through two funding rounds, a $2 million Series B round and a $6 million debt financing round, both in 2011.


3CInteractive Claims

  • 3CInteractive claims that, compared to "social, app, and email," their MMS messaging has the highest ROI and brand recall on offer.
  • With regard to its RCS offerings, it claims to be a pioneer, and that it can leverage the "people, experience, and relationships you need to stay ahead of the curve."
  • It claims that its mobile web offerings include "instant gratification from gamified experiences results in incremental sales and increased coupon redemption." In fact, it claims that its mobile coupons average 10 times the redemption rate of paper coupons.
  • To track the performance of its RCS offerings, it offers a data analytics suite.


3CInteractive Team


Vibes History

  • Founded in 1998 in Chicago, Vibes launched its first product, a pager messaging service supported by advertisements, that same year. Following the advent of the cell phone, Vibes became among the first companies to offer mobile messaging services that utilized text messages, obtaining their first major client for this service, AT&T, in 2001.
  • It has not yet been acquired, but has made three acquisitions: Red Fish Media in 2016, Lumata in 2013, and Zeep Mobile in 2010.
  • While the company has bolstered its leadership team over the years, the company's co-founders still occupy its most senior leadership positions.
  • Thanks to its varied offerings and extensive experience in the mobile marketing space, the company has garnered an impressive client list, including Verizon, Comcast, Chipotle, PetSmart, The Home Depot, and others.


Vibes Products

  • Vibes offers traditional text messaging (SMS and MMS) along with cutting-edge RCS messaging. Its text messaging services can be used for various functions, from "service notifications, transactional messaging and marketing messages to serving as an onramp to Wallet and driving higher email conversions.
  • The company's mobile wallet offerings include mobile passes, loyalty features such as automatic loyalty program enrollment and loyalty cards, and wallet notifications.
  • It also offers push notification services that easily integrate with brands' apps.
  • Similarly, it offers messaging services that integrate with alternative messaging apps, such as Facebook Messenger and WhatsApp, among others.
  • It offers several analytics packages, such as basic analytics, advanced analytics, and conversational analytics. Its analytics features leverage AI to provide actionable insights.


Vibes Funding

  • Vibes has raised a total of US$60,000,000 through two funding rounds, a $15 million Series A round in 2008 and a $45 million Series B round in 2016.


Vibes Claims

  • Vibes claims that its status as a so-called Tier 1 Aggregator, meaning that it connects directly with all major carriers, allows it to "cut out the middle man to launch effective campaigns and resolve problems faster."
  • Its mobile wallet offerings, it claims, "enhance customer loyalty through engaging and compelling digital content."
  • Additionally, it claims that these offerings result in a "65% conversion rate and $30 spend per mobile subscriber."
  • To monitor these and other metrics, as well as to provide actionable insights, the company offers several analytics packages.


Vibes Team


Swrve History

  • Swrve was founded in 2009 in San Francisco. Its first product, launched in 2010, was a "marketing automation tool that would allow marketers to better target gamers from within the [game] app."
  • Ultimately, its incorporation of "A/B testing to determine what worked, as well as data analytics and the ability to insert calls-to-action and other marketing functions into the app," allowed the company to expand to enterprises outside of the gaming industry.
  • It has not yet been acquired, but has acquired two companies: Adaptiv and Converser, both in 2015.
  • The company has undergone several changes in senior leadership, most notably with the recent appointment of Tom Aitchison as CEO in 2018. Neither of the company's co-founders, Hugh Reynolds and Steve Collins, are still among the company's leadership.


Swrve Products

  • Swrve's primary offering is a cutting-edge mobile marketing platform that incorporates a variety of personalization features such as A/B testing, messaging templates, and rich content. To ensure effective targeting, users can "set segmentation criteria and allow audiences to continually re-segment in real-time based on each individual’s actions."
  • It offers messaging services across a variety of channels, including SMS, mobile in-app, push notifications, mobile web push, email, and in-app OTT. In terms of delivery triggering, its options include schedules and autopilot, real-time behavior based, cross-channel, and geofencing.
  • It offers integrations with cloud services, analytics platforms, operational business systems, email and SMS providers, and customer data platforms.


Swrve Funding

  • Swrve has raised a total of US$76,100,000 through nine funding rounds.


Swrve Claims

  • Swrve claims that its mobile marketing platform allows clients to "perfectly time offers to drive immediate actions and achieve stunning increases in revenue and measurable business value."
  • It claims that its platform allows businesses to "increase conversions, ARPU, retention, LTV and more, through intelligent 1:1 interactions—powered by AI."
  • Its flexible geofence delivery trigger mechanism, it claims, "shapes with up to 10x greater accuracy."
  • It allows for integration with external analytics platforms to track performance metrics.


Swrve Team


Your research team employed the following strategy:

To find the requested details regarding 3CInteractive, Vibes, and Swrve, we first conducted an exhaustive search of each company's website, allowing us to obtain a complete understanding of their offerings and, in some cases, other information such as their leadership teams and histories. Second, we conducted a search of relevant databases, particularly Crunchbase, to find information regarding the companies' histories and funding. Third, we conducted a generalized press search to find additional information regarding the companies' offerings and histories. A combination of these approaches allowed us to find all the requested information regarding the three companies.
Part
03
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Part
03

Attentive Mobile Competitors CL 2

Plivo is a communication firm providing enterprise clients with API platforms for SMS and voice communication, the former of which may be used for a variety of business-to-consumer communication types, such as marketing, alerts, and reminders. Leanplum and Airship both offer extensive mobile marketing and analytics features and have both raised formidable sums, although the former does not yet offer SMS marketing features. The requested details regarding these companies have been entered in the attached spreadsheet, and can also be found below, followed by our research methodology.


Plivo History


Plivo Products

  • Plivo's primary offering is an SMS API platform. This allows the company's enterprise clients to communicate with their customers for a variety of purposes, including marketing, reminders, alerts, and two-factor authentication, among others.
  • Plivo also offers a voice API platform, allowing for various voice calling functionalities within company apps, such as conference calls, voice notifications, voice surveys, call forwarding, voicemail, and others.


Plivo Funding

  • Plivo has raised a total of US$1,800,000 through one funding round, a seed round in 2012.


Plivo Claims

  • Plivo claims that its platforms are "engineered for reliability, quality and 99.95% uptime." It claims that its "pre-packaged templates for your use case reduce the amount of code required to integrate Voice and SMS in your applications," thus allowing for a faster go-to market phase. Perhaps its strongest claim is one of near-universality on a global scale, claiming to reach "anyone across 200+ countries and over 1,500 telecom networks."


Plivo Team


Leanplum History

  • Leanplum was founded in 2012 in San Francisco by two former YouTube employees who realized that A/B testing within mobile apps was nearly impossible at the time.
  • The next year, Leanplum launched its first product, a mobile-first A/B testing and analytics apparatus. Its mobile marketing suite, which is now its flagship offering, was launched in 2014, and has only grown since.
  • The company has not yet been acquired, but has made one acquisition: Connecto in 2018.
  • Aside from new hirings, the company has not yet had any change in senior leadership, with its co-founders still occupying the two most senior leadership roles.


Leanplum Products

  • Leanplum offers a mobile marketing campaign composer tool that is "a visual solution for building highly contextual messaging campaigns across mobile and web channels."
  • The company offers advanced push notification marketing tools, including cutting-edge "Push Pre-Permissions," which explain the value of enrolling in push notifications to users when prompted to enroll, thereby increasing buy-in.
  • It also offers email marketing tools "built for the mobile era" which "draw from user preferences, in-app behaviors, or geolocation to personalize email campaigns." Emails can also seamlessly be integrated into a broader multichannel mobile marketing approach.
  • To customize marketing strategies within the client company's app, Leanplum offers in-app marketing tools, such as a variety of pre-built messaging templates.
  • Similarly, the company provides an app inbox feature, creating an inbox within the client company's app in which relevant messages can be stored and customers can view them at their leisure.
  • Leanplum also offers mobile web push notifications, allowing enterprise clients to reach customers even when they do not have the company's app downloaded.
  • The company's first offering, mobile-first A/B testing, is still on offer, allowing client companies to "find out what works" by experimenting with two alternative options.
  • Finally, the company offers an advanced analytics suite that allows for the measurement, tracking, and optimization of various metrics.


Leanplum Funding

  • Leanplum has raised a total of US$98,300,000 through seven funding rounds.


Leanplum Claims

  • Leanplum claims that its customers seen a seven-fold increase in revenue, nine times higher user retention rates, and 17% more conversions.
  • Its push notification offerings, it claims, "boost user engagement with powerful lifecycle campaigns."
  • Similarly, its mobile marketing campaign composer helps "drive engagement and revenue," according to Leanplum.
  • To track and optimize these metrics and more, Leanplum offers a sophisticated analytics package along with its mobile-first A/B testing package.


Leanplum Team


Airship History

  • Airship was founded in Portland, Oregon in 2009, when its first offering, a push notification marketing service, was launched. In the ensuing decade, the company has developed a full suite of mobile marketing offerings, including across a range of channels such as SMS, mobile wallet, in-app messages and others.
  • While it has not yet been acquired, Airship has completed three acquisitions: Accengage in 2019, Tello Applications in 2012, and SimpleGeo in 2011.
  • The company has undergone numerous changes in leadership, with the most recent being the exit of Head of Strategic Accounting.


Airship Products

Airship's marketing platform features support for numerous mobile channels, including the following:
  • Mobile app marketing, including "push notifications, in-app messaging and message center messages;
  • SMS message marketing, with reportedly the highest market rate across channels;
  • Emails that are "timely, relevant, and useful notification-style" to maximize open and read rates;
  • Web notifications that "accelerate customer engagement, return visits and conversions;"
  • Mobile wallet features, including "tickets, coupons, loyalty cards, boarding passes," and others;
  • Open channel API, which allows users to "integrate existing and emerging channels seamlessly into [Airship's] platform."
  • Additionally, the company offers a robust analytics suite powered by predictive AI and real-time data streaming to offer in-depth performance analytics.


Airship Funding

  • Airship has raised a total of US$109,000,000 through seven funding rounds.


Airship Claims

  • Airship claims that its platform assists its enterprise clients by "building trust, boosting engagement, driving action and growing value."
  • The company claims that its mobile app features "keep your MAU, WAU and DAU high and your churn low" with various engagement techniques such as push notifications and in-app messaging.
  • Its SMS offerings, it claims, generate "massive engagement rates."
  • To monitor these and other metrics, the company offers an advanced analytics suite equipped with predictive AI and real-time data streaming.

Airship Team


Your research team employed the following strategy:

To find the requested details regarding Plivo, Leanplum, and Airship, we first conducted an exhaustive search of each company's website, allowing us to obtain a complete understanding of their offerings and, in some cases, other information such as their leadership teams and histories. Second, we conducted a search of relevant databases, particularly Crunchbase, to find information regarding the companies' histories and funding. Third, we conducted a generalized press search to find additional information regarding the companies' offerings and histories. A combination of these approaches allowed us to find all the requested information regarding the three companies.
Part
04
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Part
04

Attentive Mobile Competitors CL 3

CleverTap, MoEngage, and WebEngage are competitors of one another, and of Attentive, in the mobile marketing space. Each offers a range of mobile marketing features, along with analytics features to track key performance indicators, customer data, and other metrics. The requested details regarding these companies have been added to the attached spreadsheet; these details can also be found below, followed by an explanation of our methodology.


CleverTap History

  • CleverTap was founded in 2013 in Sunnyvale, California and launched its first product, "a comprehensive solution that would offer analytics, segmentation, and various options to engage users" and is still the company's primary offering, the same year.
  • The company quickly attracted attention, acquiring its first client and obtaining $1.6 million in funding within its first year of operation.
  • The company has not yet been acquired, nor has it made any acquisitions.
  • While it has grown and its leadership team has expanded, no fundamental changes have taken place yet, with the three co-founders, Sunil Thomas, Anand Jain, and Suresh Kondamudi still occupying senior leadership positions.


CleverTap Products

  • CleverTap offers push notification marketing services that consist of "personalized, timely messages" delivered "directly to a user's device."
  • Similarly, the company offers SMS marketing features, allowing clients to deliver "time-sensitive information to users with personalized text messages."
  • Within the client company's app, CleverTap offers in-app messaging capabilities that are shaped by user behavior and preferences for maximum efficacy, along with an in-app inbox that allows for the delivery of "rich, persistent messages right inside the app without being intrusive."
  • It also offers targeted email capabilities, to engage users outside of apps or SMS.
  • The company's mobile web push notification services allow clients to "reach users right in their web browser even when they aren’t on [the client's] website."
  • It also provides web browser pop-up capabilities, including "timely popups based on real time user actions before they exit [the client's] website."
  • CleverTap also provides Facebook, Google, and WhatsApp marketing services to engage audiences on outside platforms.
  • In addition to these engagement features, the company offers a robust customer data and audience segmentation analytics package to track key metrics and optimize growth.


CleverTap Funding

  • CleverTap has raised a total of US$41,600,000 through four funding rounds.


CleverTap Claims

  • CleverTap claims that its combination of marketing and analytics features allows companies to "build valuable, long-term relationships" with their customers.
  • It claims that its offerings will "improve your mobile marketing ROI," and that it has delivered a total of over $2 billion in incremental revenue to its clients.
  • To measure these and other metrics, the company offers a robust analytics suite featuring consumer data analytics, audience segmentation features, and other options.


CleverTap Team


MoEngage History

  • Founded in 2014 in San Francisco, MoEngage sought to address a problem of lack of engagement in the mobile sphere that its co-founders saw among many of the retail companies that their first app, DelightCircle, served. As such, the pair launched "an AI-powered analytics and customer engagement platform" that year, which remains the company's primary offering, although it has evolved and grown over the years.
  • The company has not yet been acquired, nor has it made any acquisitions.
  • Its leadership team has grown, but the three co-founders remain its three most senior leaders.
  • The company has been successful at a global scale, garnering a client list that includes "enterprises in 35 countries, including several Fortune 500 brands."


MoEngage Products

  • MoEngage offers push notification services that, powered by AI, targets consumers at optimized times.
  • It also offers SMS marketing tools for client companies to send "offers, promotions, discount codes, contests," and other communications to their customers.
  • To engage customers when visiting websites, MoEngage offers on-site messaging services and web push notifications.
  • Similarly, the company offers personalized in-app messaging services to engage customers on the client company's app.
  • To track customer data and measure key performance metrics, MoEngage offers an extensive analytics suite.


MoEngage Funding

  • MoEngage has raised a total of US$15,800,000 through three funding rounds, a venture round and Series A round in 2013 and a Series B round in 2018.


MoEngage Claims

  • MoEngage claims that its platform helps "drive better engagement, retention, loyalty and lifetime value" regarding client companies' customers. It claims that its platform's push notification features can increase "push delivery by up to 20%." Its unified dashboard, it claims, can "optimize every touchpoint" with minimal navigation needed. Its analytics features allow clients to "measure, iterate and optimize" consumer data easily and seamlessly.


MoEngage Team


WebEngage History

  • Founded in 2011 in Mumbai, India, WebEngage launched its mobile engagement and analytics platform that same year.
  • The company has grown substantially since, reaching 10,000 customers globally in 2018 and raising $2.1 million across six rounds of funding.
  • It has not yet been acquired, nor has it made any acquisitions.
  • It has not had any change in senior leadership, with the two co-founders still occupying the most senior roles at the company
  • Today, WebEngage serves clients on every continent except Antarctica, keeping some 150 million customers engaged every day.


WebEngage Products

  • WebEngage offers mobile marketing and engagement services across a variety of channels, including "Mobile Push Notifications, In-app Messages, SMS, Web Overlays, Web Push Notifications and Emails."
  • To manage multichannel marketing campaigns and direct customers through various channels, WebEngage offers a "journey designer" feature. This feature also optimizes customer journeys based on preference, and records data to show the most effective channels.
  • The company also offers a variety of analytics functionalities to track performance metrics and optimize sales approaches. It also offers user segmentation features to gain "valuable and actionable insights" regarding customers.


WebEngage Funding

  • WebEngage has raised a total of US$2,100,000 through six funding rounds.


WebEngage Claims

  • WebEngage claims that its push notification services "drive engagement and conversions."
  • Similarly, it claims that its in-app messages "increase engagement and drive revenue."
  • Its consumer segmentation offerings help "maximize your ROI," according to the company.
  • To track these and other metrics, the company offers a variety of analytics tools.


WebEngage Team


Your research team employed the following strategy:

To find the requested details regarding CleverTap, MoEngage, and WebEngage, we first conducted an exhaustive search of each company's website, allowing us to obtain a complete understanding of their offerings and, in some cases, other information such as their leadership teams and histories. Second, we conducted a search of relevant databases, particularly Crunchbase, to find information regarding the companies' histories and funding. Third, we conducted a generalized press search to find additional information regarding the companies' offerings and histories. A combination of these approaches allowed us to find all the requested information regarding the three companies.
Sources
Sources

From Part 01
From Part 02
From Part 04