ASGN competitive audit

Part
01
of two
Part
01

Competitive Landscape of On Assignment - Columns C-E

All columns in the spreadsheet detailing the competitive landscape for On Assignment have been filled in, as instructed. Here is a brief summary of the items included:

Profile, Target Market and Competitive Advantage


On Assignment is a provider of "in-demand, highly skilled professionals in the technology, digital, creative, healthcare technology, and life sciences sectors." The company matches qualified individuals to employment opportunities.

On Assignment is the second-largest U.S. professional IT staffing firm and has the highest employee count of the competitors in its sector who are based in the U.S. Kforce, its biggest U.S.-based competitor, has a higher annual revenue total ($1.3 billion vs. $691 million) but On Assignment has a substantially larger employee footprint than K-force. The two largest competitors in the space - Randstad and Recruit - are both headquartered outside the U.S.

On Assignment serves clients in the following sectors: technology, digital, creative, healthcare technology, and life sciences. The company has approximately 2,400 staffing consultants in approximately 155 branch offices in North America and Europe.

Chief Competitors


The two top competitors for On Assignment are Randstad Holding NV and Kforce Inc. Randstad was chosen because it is the largest player in the space by revenue and overlaps On Assignment in many of the same markets, with both companies having operations in the U.S. and Europe. Meanwhile, Kforce is the largest U.S.-based player in the space by revenue - the only competitor headquartered in the U.S. with a higher annual top-line figure than On Assignment.

Here is a brief overview of the companies (more details are available in the spreadsheet):

Randstad - Randstad is the largest player in the HR services industry by revenue, with an annual top-line figure of $21 billion. The company specializes in recruitment and HR solutions. It is also the parent company to job site Monster.com, which it purchased in 2016.

Kforce - Kforce is a professional staffing firm focused on the sectors of technology, healthcare, accounting and finance. It is the largest U.S. based company in the sector, with an annual top-line figure of $1.3 billion. Kforce focuses on the U.S. market, with a 100% domestic revenue footprint. The company also has a 70% revenue footprint in the highly-sought-after technology sector.

Conclusion


On Assignment is a staffing firm focused on in-demand professionals for the technology, digital, health care technology and life sciences sectors. It is the second-largest U.S.-based player in the sector. Its chief competitors are Randstad, the biggest global player by revenue, and Kforce, On Assignment's top U.S.-based rival. Further information can be found in the spreadsheet.
Part
02
of two
Part
02

Competitive Landscape of On Assignment - Columns F-H

On Assignment, Inc. (NYSE: ASGN), are a recruiting organization for skilled professionals. The industries they cover are technology, digital, creative, healthcare, and life sciences sectors.

There are two operating platforms in On Assignment, Inc., the Apex Segment and the Oxford Segment. Each segment has a sub-segment, and each sub-segment has competitors.

METHODOLOGY

The top three companies within the same competitive marketplace as On Assignment are Randstad Holding NV, Kforce Inc., and Adecco Group AG. Each company was listed on "Owler" with similar revenues and in the top three competitive positions. On Assignments revenue is $691 million and 3,620 employees. The competitors were selected from the list provided on Owler with top revenue figures and similar employment agency services. Kforce is a global competitor with the same target market with $1.3 billion revenue and 1,000 employees. Adecco S.A. had the highest revenue of $23.9 billion with 33,000 employees. Finally, Randstad was the next highest revenue of $21 billion and 29,120 employees. These companies are profiled in more detail on the attached spreadsheet.

The attached spreadsheet details an overview, competitive advantage, target market, products, services, and media mentions. Some highlights are provided below.

Competitive advantage:

On Assignment is the second, largest U.S. professional IT staffing firm with the largest number of employees. Kforce is the major competitor based on revenue but On Assignment has the most employees.

Randstad Holding NV holds a dominant position in Europe and a retention rate of 98%.

Adecco Group AG partners with various global organizations to serve its client from a variety of fields. They are award-winning employee perks and training programs have attracted attention from potential employees.

target market:

The technology, digital, creative, healthcare, and life science sectors of On Assignment has approximately 2,400 staffing consultants in 155 branch offices (Europe, U.S.).

Kforce focuses on the U.S. market with 60 offices in 41 markets. It has approximately 3,000 clients and has 11,600 consultants. They are based in Tampa, Florida.'

Adecco Group (AG) identified a 33% contingent business workforce that they need to replace for their clients.

products/services:

Randstad's top products are Recruitment Process Outsourcing (RPO) and Managed Services Programs (MSP). Payroll services and consultancy are provided.

Kforce offers a "Knowledge Center" that updates their clients with up-to-date industry trends and case studies.

Adecco Group (AG) products are temporary staffing, permanent placement, recruitment process outsourcing, managed services and talent management.

media mentions:

On Assignment's shares are at 52-week high as of January 17, 2018. Brokerage activity is outlined in the spreadsheet.

Seeking Alpha published an article about Randstad's European strategy. Ausy is a German subsidiary of Randstad that acquired eSolve in January 2018.

The Tampa Bay Business Journal explains how the new tax laws would impact Kforce. A story in the Stock News-Times reported that a fund called Dimensional Fund Advisers LP reduced its stock position in Kforce by 1.2% during the third quarter.

Zacks Investment Research upgraded shares of Adecco Group from a hold rating to buy in January 2018.

Conclusion:

On Assignment's mission is to match skilled professionals with the organizations that are looking for talented employees. The top three competitors of On Assignment, Inc. are Randstad Holding NV, Kforce Inc., and Adecco Group (AG). The competitive landscape spreadsheet attached below which covers an overview, target market, products, services, and media mentions for each company.
Sources
Sources

From Part 02