ARPU

Delivered July 10th, 2017

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In the US, what is the average revenue per user (ARPU) for the following industry, by B2B and B2C: MEDIA

OVERVIEW

Hello and thank you for contacting Wonder with your research query about the average revenue per user for B2B and B2C in the media industry.  After a thorough search and review of many sources, including government reports and databases; trusted news and other media sources; and some corporate reports and websites, I have determined the information needed to fully answer your question is not available to the public because media is a broad category.  One of the limitations to answering this query is that media encompasses many sectors and the information on each of those sectors is not readily accessible.  There are some sources that guard this information, but some additional information may be accessible through pay-per-use or subscription for marketing firms.  

However, I was able to learn that  The average revenue per user for major social media websites was ~$20 in 2016, compared to ~$40 for non-social media websites, but this was not differentiated into B2B and B2C. An explanation of the methods I used to conduct this research and come to this conclusion are given below.

METHODS

The media industry is diverse and is composed of numerous sectors.  When I started researching your query, I began by searching different combinations of relevant terms on Google.  I used the terms "B2B" or "B2C" and "media average revenue" or "media average revenue per user" or "ARPU".  I found limited information in these searches and the information I did find would only partially answer your query.  When I was unable to find information with these search terms, I expanded the search terms to include "statista media B2B" and "statista media B2C" as I have used resources from statista for previous B2B and B2C research.  I also tried searching for "benchmark revenue media B2B average revenue per user" and "benchmark revenue media B2C average revenue per user".  The results returned did not provide adequate information to answer your query.

Having not found the complete answer, I consulted the Wonder analyst community for help with your query.  Suggestions from the Wonder analyst community prompted to me triangulate the answer by searching for the market size of the media industry and then by searching for the B2B and B2C shares of the market.  If I was able to find this information, then I would need to search for the number of users in the B2B and B2C media markets.  This would have allowed me to calculate average revenue per user for both B2B and B2C media markets.  During this phase of the search I looked for "value media market" and "media market statistics" and "media market value AND ARPU" and "media market statistics AND ARPU".  While I was working on this phase of the search I reviewed many different types of sources including those from the International Trade Administration website and Selectusa.gov that have reports and databases with industry statistics.   These results also did not return the information needed to answer your query.  

When the required information could not be located, I tried to find help by reviewing previously compiled reports from Wonder analysts regarding ARPU.  The information contained in reference reports was not very helpful, except to suggest that media may be too broad a market to search and that a more specific request may be more feasible.  Thus, despite an extensive search, I could not find enough information to provide you with the exact answer you inquired about.  In part, the data to answer your is not publicly available or has not been compiled completely for the entire media industry.  

Although I could not find the exact information you requested, I was able to gather some insights on market size and examples of average revenue per user that may be useful to help with your query.  I also was able to find a source with information on B2B media and information market revenues, but not on B2C.

MARKET SIZE

Part of the issue with media market research is that some sources combine media and entertainment, others combine media and information, and some refer to media without explanation of what that includes.  For B2B, media and information market size was $28.4 billion in 2015, but there was no distinction between media and information.  This number can serve as a starting point for triangulation of annual revenue per user can be determined for the "media and information" market, if the query includes information as part of the media market.  The remaining data needed for triangulation of B2C and ARPU, however, are currently not available and thus the annual revenue per user could not be generated at this time. 

EXAMPLES OF SOCIAL MEDIA AVERAGE REVENUE PER USER

There was some information available for social media markets where the number of users is known in addition to revenues.  Facebook has an average revenue per user (ARPU) of $1.63, LinkedIn has an ARPU of $1.53, Yahoo has an ARPU of $1.81, and Google has an ARPU of $10.09.  Another source reported that in 2016, ARPU for social media sites averaged approximately $20, while for non-social media sites the average was just over $40.  These estimates may be realistic if the query pertained to social media, but the descriptions for the non-social media ARPU are not specific to the media market, nor were there any specific for B2B compared to B2C.

EXAMPLES OF PAY-PER-USE OR SUBSCRIPTION SERVICES THAT MAY PROVIDE MORE DETAIL

There are several marketing reports available, but these cost anywhere from $50 per month for access or over $2,000 for a single license (although no length is specified for the license).  The limited details offered on the websites hosting these reports cannot be used to confirm their content and its overall relevance to the B2B and B2C media market questions.

FINDINGS FROM OTHER WONDER REPORTS ON ARPU

Reviewing reports compiled by other Wonder analysts on B2B and B2C in different industry sectors revealed that successful searches were more specific.  Media includes at least digital, print, television, and events, which have different revenue streams and users.  Triangulation of adequate information to answer questions on B2B and B2C in media markets may be possible by researching within specific media-market sectors, but which sectors are pertinent needs to be clearly defined.

CONCLUSION

The data needed to fully answer the question of what the annual revenue per user is for the B2B and B2C media was not available.  Although I searched diligently and extensively, I could not find enough information to distinguish B2B and B2C revenues.  Additionally, the query regarding the media industry was too broad  as the media industry has many different sectors.  In the future, requests for these types of queries should be narrowed to specific sectors of the media industry and then it may be possible to triangulate answers and eventually build up to the answer for the media industry as a whole.  For B2B, if the number of users can be determined then the ARPU in the $24.8 billion media and information market could be calculated.  The examples of ARPU for social media and non-social media websites may also be useful for this query, but that ultimately depends on the intent of the query and which media industry sectors were of interest.  

Thank you again for contacting Wonder with your research query and if there is anything else we can help with, please let us know.

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In the US, what is the average revenue per user (ARPU) for the following industry, by B2B and B2C: COMPUTER SOFTWARE

Hello! Thanks for requesting information regarding the ARPU by B2B and B2C in the computer software industry.  The short answer is that after searching extensively through trusted media sites, regulatory filings, and corporate websites, I've concluded the information you requested is not publically available because there is no site that directly or indirectly gives exact, up to date numbers to calculate the ARPU or directly state the ARPU itself. However, I was able to find information regarding the ARPU of the mobile market specifically and the average cost per lead of the computer software industry. You will find my methodology below.

METHODOLOGY

Searching for statistics on eCommerce lead me to information on trends in the industry, but not ARPU. I found a survey with 336 SaaS companies questioned for statistics on revenue. In another article I found some information on business trends and another smaller study of 30 SaaS companies with more information on SEI and industry trends. Although, statistics are available as well as information regarding MME and ARR; information on the exact ARPU by B2B and B2C could not be found.

HELPFUL FINDINGS

While I could not find a direct answer to your question, I was able to gather some information about this topic, which I think will be helpful for your project. Assuming sales is the reason for your request you may need some leads. In the software/computer industry the average spent for digital marketing is $45/lead. With regard to channels, customer relationship management (CRM) advertising cost $71 per lead and was the highest. The lowest in cost was SEO content marketing at $14 per lead. Besides leads, I was able to find information on some SaaS companies with corresponding MME and ARR from small business to government operating space. Founded in 2011, Cirrus Insights produces $7.8 million in annual recurring revenue. It is a tool that helps sales people sync their gmail inbox with Salesforce. Kit CRM produces $456,000 in ARR. It is an online marketing platform that enables sellers to sync social media platforms with their eCommerce platform to drive sales. 

According to Statista, the average revenue per user (ARPU) in the e-commerce, B2C market was $1,842.57 in 2016. The research firm Frost & Sullivan estimates that B2B e-commerce will hit $12 trillion in sales across the world by 2020. This is a large increase from $5.5 trillion in 2012; B2B e-commerce grew at a compound annual growth rate of 8.11% China and the U.S. will lead the B2B market. It is estimated that U.S. B2B e-commerce will increase from $855 billion in 2016 to $1.13 trillion by 2020.

With respect to the mobile market, a comScore report states that there are more mobile users than desktop users since 2014. In 2017, Gartner projects that over 268 billion mobile downloads will produce an income of $77 billion for the year. 

POSSIBLE CONTINUED RESEARCH

In understanding what types of information are and are not publicly available on this topic, I’ve suggested a few other routes you may be interested in researching:
 
1. Trends in the computer software industry
2. Largest companies in the computer software industry
3. How much is the computer software industry worth?

CONCLUSION

To wrap it up, after searching extensively through available trusted media sites, regulatory filings, and corporate websites, I've concluded the information you requested is not publically available because there is no site that directly or indirectly gives exact, up to date numbers to calculate the ARPU or directly state the ARPU itself. However I did learn that information can be found about other areas of the industry that is available to the public.  If you’d like to continue research on any of the other topics I’ve outlined above, just let us know!  

Thanks for using Wonder!

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In the US, what is the average revenue per user (ARPU) for the following industry, by B2B and B2C: CORPORATE SERVICES

Hi there! Thanks for your question about the average revenue per user for B2B and B2C in the corporate services industry. The short version is that after searching extensively through government database, corporate websites, Industry reports and trusted media sites, I have determined the information needed to fully answer your question is not publicly available because corporate services is broad. One of the challenges was that corporate services cover multiple sectors and aggregating data across each industry is not readily accessible. I also found out that different metric is used to measure performance in some sub-sector of the corporate service industry which follows a different research path. 

However, the average revenue per user (APRU) for the U.S cable broadband service was about $45 in 2015 while the revenue generated by the corporate service industry was over $1 trillion in 2015. Below you will find my methodology and a deep-dive of my findings.

METHODOLOGY

I began by researching the B2B and B2C corporate service industry. The industry is diverse and cuts across multiple sectors. I found out that other names such as business support services, managed services and professional services were also used to describe the corporate service sector. Next, I performed a Google search on the average revenue per user for corporate services using several combinations of keywords and strings. Unfortunately, such information does not exist. Rather, the search queries returned information on ARPU for telecoms and cable service providers.  I also opted to triangulate the information to calculate the ARPU for the corporate service industry. No sufficient information was readily available that can be used to come up with a reliable calculation.  Furthermore, I narrowed my search based on services provided to each industry and consumers. No data existed on the ARPU figures. My research revealed that a different metric is used for the key performance index in the professional service industry. The metric used in that sector are the Annual Revenue per Billable Consultant, Annual Revenue per Employee, Billable Utilisation, Project Overrun and profit margin.

FINDINGS
 Selectusa gives a breakdown of revenue for professional services sub-sectors as follows;

-Accounting firm - $155.4 billion 
-Architectural Services - $64.3 billion 
-Engineering Services - 205.4 billion 
-Legal services - $278.7 billion 
-Management Consulting - $257.6 billion 

Another report stated that there are 760,000 professional services firms in the U.S. as at 2012, with 7.8 million people employed by the industry. These firms generated a total of $1.5 trillion that year. 
The average revenue per user for the U.S cable broadband service industry is about $45 as at third quarter of 2015.

SUGGESTED FURTHER RESEARCH

Following my searches, it became clear that the average revenue per user for corporate service industry is not publicly available. Therefore to have an overview of the performance of the corporate service sector which includes the business support services, professional services and managed services, you may wish to request for information such as 

-Annual Revenue per Billable Consultant
-Annual Revenue per Employee
-Billable Utilisation 

CONCLUSION

To wrap it up, after searching extensively through government databases, corporate websites, Industry reports and trusted media sites, I found out that there was no publicly available information to obtain the average revenue per user (ARPU) for B2B and B2C corporate service industry. However, the ARPU for cable service companies was $45 as at 2015 and revenue generated for the corporate service sector was over $1 trillion in 2015.

If you’d like to continue research using any of the criteria outlined above, just let us know! Thanks for using Wonder! 

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In the US, what is the average revenue per user (ARPU) for the following industry, by B2B and B2C: FINANCIAL SERVICES

Hello! Thanks for your question about the average revenue per user (ARPU) for B2B and B2C within the financial services industry. The short version is that the information you are requesting is not published and the revenues needed to calculate the ARPU are either not broken down by industry or list revenues without B2B or B2C specifics. The formula to determine ARPU requires total revenue and the total number of subscribers. I was also unable to find data on specific numbers for customers or users of B2B or B2C financial services. However, I was able to calculate revenue per lead rather than per user or customer for B2B financial services. I was also able to calculate benchmark revenue per lead for both B2B and B2C financial services, but the information stems from an article written in 2013 and the benchmark revenue per lead for B2C financial services is limited to email marketing and content marketing. I was unable to find more recent or specific data for this particular calculation. Below you will find a deep dive of my findings.

AVERAGE REVENUE PER LEAD : B2B FINANCIAL SERVICES

To calculate the average revenue per lead for B2B financial services I used the following formula: 

average revenue per lead = average cost per lead * ROI

When researching the numbers for B2B financial services, the data I found is specifically for online leads. The costs for offline leads average between $300 and $500 but ROI is not given. The average cost for online leads is $47. The average ROI for financial services from 2015 to 2016 is 364%. When applying these numbers to the formula I get: 

$47 * 3.64 = $171.08

The average revenue per lead for B2B financial services is $171.08/year.

BENCHMARK REVENUE PER LEAD : B2B FINANCIAL SERVICES

Finding the benchmark revenue per lead requires the same formula used above but, instead of using an average cost, I used the benchmark cost. 

benchmark revenue per lead = benchmark cost per lead * ROI

The benchmark cost per lead for B2B is $43. If we use the ROI of 364% the formula becomes:

$43 * 3.64 = $156.52

The benchmark revenue per lead for B2B financial services is $156.52/year.

There is no data for ROI for B2C financial services because it is not broken down by industry. This may be due to the fact that it pertains to individual consumers so the information is more valuable overall rather than by industry, or this information may be proprietary in nature for individual companies. The generalized ROI data available is specifically for email marketing and content marketing. 

For email marketing, the ROI is listed at 4300%. Using the benchmark for B2C cost per lead of $15, the equation for benchmark revenue per lead for B2C financial services becomes:

$15 * 43 = $645

The email marketing benchmark revenue per lead for B2C financial services is $645/year.

Content marketing in B2C financial services is listed at a 75% ROI. Using the benchmark revenue per lead of $15 the equation looks like this:

$15 * 1.75 = $26.25

The content marketing benchmark revenue per lead for B2C financial services is $26.25/year.

An average between the two is $335.63/year ( (645 + 26.25) / 2 ) but this only covers email marketing and content marketing and is not an overall average.

CONCLUSION

To wrap it up, the specific data that you are requesting is not published; however, I was able to come up with the following numbers:

The average revenue per lead for B2B financial services is $171.08/year.
The benchmark revenue per lead for B2B financial services is $156.52/year.
The email marketing benchmark revenue per lead for B2C financial services is $645/year.
The content marketing benchmark revenue per lead for B2C financial services is $26.25/year.

Thanks for using Wonder! Please let us know if we can help with anything else!

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In the US, what is the average revenue per user (ARPU) for the following industry, by B2B and B2C: RETAIL

Greetings!

Thanks for requesting the average revenue per user for the retail industry in the B2B and B2C space. The short answer is that for B2C online retail/e-commerce the average revenue per user (ARPU) currently amounts to $1,734.05 and for B2B the ARPU amounts to $5,150.06. Below you will find a deep dive of my findings.

METHODOLOGY AND OVERVIEW

In order to provide you with the best possible answer, I looked into reports concerning B2B and B2C online retail or e-commerce. I noticed that online retail and e-commerce are often used interchangeably, with some reports referring to it as online retail and some as e-commerce. For B2C online retail, Statista has already given ARPU (average revenue per user) for the U.S., while there is no pre-compiled report for B2B. Using the formula provided by InvestingAnswers , I was able to determine the ARPU for B2B using the total revenue divided by total number of buyers for B2B online retail in the U.S. Unfortunately, I was not able to find sources for benchmarks for revenue per user/customer, but I have provided other benchmarks within the e-commerce industry that could prove to be just as helpful.

ARPU FOR B2C AND B2B RETAILERS

From the most recent Statista report for B2C in the U.S., the data concluded that in the B2C online retail/e-commerce space the average revenue per user (ARPU) currently amounts to $1,734.05. 

In order to calculate the average revenue per customer for B2B online retail/e-commerce, we need to identify first the total revenue, then the amount of B2B buyers. The formula is: ARPU = total B2B online retail/e-commerce revenue / total number of buyers in the U.S. According to a recent industry report, the total B2B online retail revenue is at $855 billion. The total amount of B2B e-commerce buyers in the U.S. is 166 million buyers. Plugging these numbers into the formula would give us $855 billion / 166 million buyers = $5,150.6 (ARPU for B2B e-commerce, based on B2B buyers).

OTHER POINTS OF CONSIDERATION

A recent benchmarking report from AdWords provides some valuable insight, though nothing directly related to revenue. Examples of the benchmarks given here for e-commerce are 
1. Average Click-Through Rate (CTR) in AdWords for e-commerce: Search (1.66%) and Display (0.45%) 
2. Average Cost per Click (CPC) in AdWords for e-commerce: Search ($0.88) and Display ($0.29) 
3. Average Conversion Rate (CVR) in AdWords for e-commerce: Search (1.91%) and Display (0.96%) 
4. Average Cost per Action (CPA) in AdWords for e-commerce: Search ($46.07) and Display ($30.21) 

Trends and statistics outlined in another industry report uncovered that the AOV (average order value) is at "$49 1 for B2B respondents versus $147 for consumer-oriented e-commerce executives."

Research and advisory firm Frost & Sullivan outlined some challenges that B2B retailers will face in relation to pricing. The report noted that retailers will face challenges with implementation of their B2B strategies for e-commerce. "Unlike the B2C setting, in the B2B e-commerce setup, prices are variable and order volumes are high and of a wide range, necessitating a flexible shipping and logistics solution." Moreover, "tax and regulatory concerns also impact sales highly, and providers typically employ large staff whose only responsibility is delivering products and services within these restrictions."

Market research from Frost & Sullivan also found that, globally, B2B online retail is projected to grow to $6.7 trillion by 2020 "due to the rapid migration of manufacturers and wholesalers from legacy systems to open, online platforms."

 CMS Connected reported that "the B2B online retail market is expected to reach double the size of the business-to-consumer (B2C) online market, generating revenues of 6.7 trillion USD by 2020." Frost & Sullivan found that e-commerce B2B will reach "$12 trillion in sales worldwide by 2020." Forrester research estimated that "U.S. B2B e-commerce will grow from $855 billion in 2016 to $1.13 trillion by 2020." 

As far as B2C online retail/e-commerce is concerned, Statista also reported that "r evenue is expected to show an annual growth rate (CAGR 2017-2021) of 8.2% resulting in a market volume of $485,267m in 2021." According to the report, the market's biggest segment is "Electronics & Media" with a market volume of $95,618m in 2017. For 2017, user penetration is at 78.3% and is projected to reach 85.5% by 2021.

SUMMARY

In the report above, I have provided you with hard data for the ARPU of B2C and B2B online retailers.  While Statista had already given a pre-compiled calculation of B2C figures, I had to co-opt a formula for B2B in order to arrive at a number. All of the explanations and calculations for that proof are provided above. Additionally, I offered some key points of interest that I found in the process of researching this topic.

Thanks for choosing Wonder! Please don't hesitate if you have any additional questions.

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In the US, what is the average revenue per user (ARPU) for the following industry, by B2B and B2C: LEISURE/SPORTS/RECREATION

Hello! Thanks for your question about the Average Revenue Per User (ARPU) in the leisure/sports/recreation industry by B2B and B2C. The short version is that the above industry segmentation is broken into 2: leisure/hotel industry and sports and outdoor. In the sports and outdoor segment, the average B2C ARPU in is $202.89. In the leisure/hotel industry, three key metrics are used in place of the ARPU. Below you will find a deep dive of my findings.                                     

                                     METHODOLOGY 

To complete the research, I reviewed the following information sources:  Corporate websites, Industry statistics and Trusted media outlets. My two main information sources on this research were Statista and STR Global.  Based on my research, I established that the leisure is treated synonymously with the hotel industry while the sports/recreation industry are classified separately. 

                               Average Revenue Per User (ARPU) for the LEISURE/ SPORTS/ RECREATION INDUSTRY

Statista points out that the ARPU in the US sports and outdoor market segment in 2017 stands at $202.89. This was the only statistic I found for the segment. I was unable to find historical data on the same. Statista noted that its sports and outlook segment covered: 

- Sport and outdoor items  
- Outdoor and sports clothing 
- Swimming accessories 
- Winter sports gear 
- Tools for handymen  

The leisure/hotel industry relies on a different metrics to compare performance across peers. The 3 key metrics of performance include: Occupancy, Average Daily Rate (AVR) and the Revenue Per Average Room (RevPAR).  STR Global, a leader in providing data for benchmarking the performance of hotels defines the 3 metrics as follows: 

- Occupancy - the percentage of available rooms that were sold during a specified period of time.
- Average Daily Rate (ADR) - the average rate paid for rooms sold. It is calculated by dividing the total room revenue by the number of rooms sold.
- Revenue Per Average Room (RevPAR) -the total guest room revenue divided by the total number of available rooms, including unoccupied rooms. 

Data on the 3 metrics for the industry was readily available. Using the figures for the last five years, I calculated the average of the 3 metrics using data from 2012 to 2016. For the 3 measures, the average over the 5 year period was: 

Occupancy - 62.88%/year
Average Daily Rate (ADR) - $115.23/year
Revenue Per Average Room (RevPAR) - $ 72.63/year

The overall trend on the measures has been a steady rise with the exception of a decline in 2009. The historical measures of each of the metrics over the last five years, 2012 to 2016, is provided below. The data is sequenced from 2012 to 2016. 

                                     2012 TO 2016 
Occupancy - (56.6%, 62.3%, 64.4%, 65.6% and 65.5%)
ADR - ($106.54, $110.35, $115.32, $120.01 and $123.97)
RevPAR - ($60.34, $68.69, $74.28, $78.67 and $81.19)

                                 CONCLUSION
To wrap it up, the average B2C ARPU in the sports and outdoor sector is $202.89. In the leisure/hotel industry, over the last 5 years, the 3 key hotel industry metrics have averaged to 62.88%/year for occupancy, $115.23/year for Average Daily Rate (ADR) and $ 72.63/year for Revenue Per Average Room (RevPAR). I was unable to find data on the segmentation of the ARPU into B2B. 

Thanks for using Wonder! Please let us know if we can help with anything else! 

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In the US, what is the average revenue per user (ARPU) for the following industry, by B2B and B2C: CONSUMER SERVICES

 Hello! Thanks for your question about the average revenue per user for the consumer services industry. The short version is that the ARPU for B2Cs in consumer services is $1630 while the average cost per lead for B2Bs in consumer services is $29. The ideal benchmark for this industry is a cost per lead of $26-$50. Below you will find a deep dive of my findings. 

METHODOLOGY

 Statista was the first database I visited in order to find numbers. Once I found the average revenue per user for the B2C market, I expanded my research to industry reports and industry media sites to find the information on B2B companies along with ideal benchmarks. 

One assumption to keep in mind is the definition of consumer services. Some of the information I researched had slightly different numbers or included different services or labeled the data using other names such as consumer products. The other assumption is the definition of a lead. There are several different ways this can be defined, but I have chosen to use Nigel Lindemann's definition which is "someone who leaves any kind of contact information behind". I have included some additional resources that expand on the definition of a lead and the calculations involved. 

FINDINGS

In 2016, the average revenue per user for B2C companies in the consumer services industries was $1630. The average revenue per customer for B2B in the consumer services industry is $29. 

The ideal benchmark for the average revenue per customer is determined by the cost per lead. For future usage, a cost per lead is determined by the amount spent on a marketing campaign divided by the number of leads generated. For the customer services industry, the ideal benchmark comes to a cost per lead between $26 and $50. 

CONCLUSION

To wrap it up, the ARPU for B2Cs in consumer services is $1630 while the average cost per lead for B2Bs in consumer services is $29. The ideal benchmark for this industry is a cost per lead of $26-$50. Thanks for using Wonder! Please let us know if we can help with anything else!

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In the US, what is the average revenue per user (ARPU) for the following industry, by B2B and B2C: HOSPITALS AND HEALTHCARE

Hello! Thank you for your request for average revenue per user (ARPU) for the hospital and healthcare industries. The short answer is that there are 5,564 hospitals in the U.S, generating total gross revenues of $2.43 trillion ($436.7 million per hospital per year). Physicians generate an average of $1,560,688 each for their affiliate hospitals, with specialty physicians generating higher amounts.  Healthcare spending per capita for prescriptions is $1,009 per year in the U.S., with physician and clinical services accounting for $1,978 per capita, per year. 

A review of my findings and methodology follows.

METHODOLOGY
To best answer your question, I used the most recent data sources available through Beckers Hospital Review, the CDC, the American Hospital Association's annual survey of hospitals in the U.S., and Merritt Hawkins physicians' survey. Due to the time involved in compiling these statistics and the timing of data collection, the most recent statistics available (such as those through the CDC) were from 2012. Also, please note that both Beckers Hospital Review and the American Hospital Association publish comprehensive reports of hospital statistics and finances; however, only a small sampling is available without purchase of the entire reports.

KEY METRICS - HOSPITALS
The total number of hospitals in the United States has been decreasing. In 2015, most U.S. hospitals were non-profit, while the remainder were split between  for-profit and state/local government hospitals. 

Number of hospitals: 5,564 
Total net revenue: $821.3 billion 
Total gross revenue: $2.43 trillion
    Total gross inpatient revenue: $1.36 trillion
    Total gross outpatient revenue: $1.08 trillion  
Number of hospital beds: 897,961 
Maintained bed occupancy: 63.3% 
Number of beds * occupancy rate =  897,961 * 63.3% = 568,409

Calculating the gross inpatient revenue by available beds:
    $1.36 trillion/897,961 beds = $1.51 million per bed per year
 
By occupied beds:
    $1.36 trillion/568,409 beds = $2.39 million per bed per year
 
I calculated total hospital bed days per year as:
      897,961 * 365 days/year = 327,755,765 total hospital bed days/year

At 63.3% occupancy:
       327,755,765 * .633 = 207,469,399 occupied days per year

To determine gross (inpatient) revenue per occupied bed, I calculated:
       $1.36 trillion /207,469,399 bed days per year = $6,555

From an expense perspective, I found:

Adjusted expenses per hospital inpatient per day: 
     Nonprofit hospitals: $2,289
     State/local government hospitals: $1,878
     For-profit hospitals: $1,791 

Inpatient revenue represents 49.8% of hospital revenues.

KEY METRICS - PHYSICIANS
Specialists (particularly orthopedic, neurological and general surgeons, as well as cardiologists who perform invasive procedures) tend to generate the highest revenues for their affiliate hospitals.

According to the Merritt Hawkins' survey:
Average annual net revenue generated by physicians for their affiliated hospitals are:
   Primary care physicians:  $1,402,268 
   Specialty physicians:  $1,607,750 
   Average revenue per physician per year: $1,560,688 

On a per patient, per visit basis:
   Patients seen per day:  20 
   Total annual patient visits per physician:
              (20 * 200 estimated days/year) = 4,000
   Average revenue generated by physicians per patient per visit:  
              $1,560,688/4,000 = $390 revenue per patient visit


KEY METRICS - OVERALL HEALTHCARE
According to U.S. Census Data, per capita national health expenditures were $9,990 in 2015, resulting in total U.S. healthcare expenditures of $3.2 trillion.
 
Of these amounts, physician and clinical services accounted for  19.8% of expenditures, and prescription drugs totaled 10.1%. 

Calculating these per patient,
     Prescription drug spend per capita = $9,990 * .101 = $1,009
     Physician & clinical services per capita = $9,990 * .198 = $1,978

CONCLUSION
To wrap up, there are 5,564 hospitals in the U.S, generating total gross revenues of $2.43 trillion ($436.7 million per hospital per year). Physicians generate an average of $1,560,688 each for their affiliate hospitals, with specialty physicians generating higher amounts.  Healthcare spending per capita for prescriptions is $1,009 per year in the U.S., with physician and clinical services accounting for $1,978 per capita, per year. 

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In the US, what is the average revenue per user (ARPU) for the following industry, by B2B and B2C: SCHOOLS AND EDUCATION

Hello! Thanks for your question about the average revenue per user for the schools and education industry. The short version is that childcare generates an average revenue of $3,896 per user per year while K-12 generates $13,488 per user per year and post-secondary education generates $26,429 per user per year. B2B education generates $814 in revenue per user. I was not able to find a satisfactory ideal benchmark revenue per user. Below you will find a deep dive of my findings. 

METHODOLOGY

My research plan began with finding industry reports categorizing which types of education services were considered B2C and which ones were B2B. From there I was able to research the necessary figures to arrive at the average revenue per user/customer in each of these categories.

I was not able to find an exact determination of what would be considered an ideal benchmark in terms of revenue as there are so many different factors to consider. For B2C divisions, the overall health of the economy and the population levels all play a role in this at the highest level. Public and private education structures will also play a factor in determining revenue. Childcare revenue will be influenced by cultural factors, such as the number of parents active in the child's life, if one or both parents are stay-at-home, and if extended family members are present to provide no-cost childcare (for all or part of the time).  K-12 levels will be impacted by policy from the state and federal governments, the rise of private (charter, religious, etc.), and homeschooling options. Post-secondary education is again impacted by public vs. private schools, community college, online offerings, and access to jobs that do not require higher education. B2B education depends on the value companies place on further education and training for employees and where that money comes from. 

All this to say that an ideal benchmark would require future research into each further segmentation described above. 
 
FINDINGS

For schools and education, the B2C market consists of childcare, K-12, and post-secondary divisions. In this context, users are the children or students enrolled in each division. 

Approximately 40% of children ages 0-5 utilized childcare. In 2016, there were 24.1 million children of that age in the United States, which equates to 9.6 million users. The total revenue for this division in 2016 was $37.4 billion. Thus, the annual revenue per user equals $37.4 billion / 9.6 million users or $3,896 per user per year. 

K-12 generated a total annual revenue of $723.0 billion.  The number of K-12 users required knowing the number of children in the age range of 3-19, along with the enrollment percentages. 

 8.1 million children ages 3-4 with an enrollment rate of 52% = 4.2 million
 8.1 million children ages 5-6 year x 94% enrollment = 7.6 million 
 28.8 million children ages 7-13 x 98% enrollment = 28.2 million 
 12.6 million children ages 14-17 x 95% enrollment = 11.9 million
 8.5 million children ages 18-19 x 20% enrollment = 1.7 million 
Total = 53.6 million students in K-12

The average revenue per user in K-12 equals $723.0 billion / 53.6 million students = $13,488 per user per year. 

The annual revenue for the post-secondary division totaled $541.8 billion. Enrollment for the fall 2016 semester is estimated to be 20.5 million students. So the average revenue per user would be $541.8 billion / 20.5 million students which equals $26,429 per user per year. 

Corporate training makes up the B2B division of the schools and education industry. In 2016, all companies (small, midsize, and large) spent an average of $814 per learner, which was also the average revenue per user.  

CONCLUSION

To wrap it up, childcare generates an average revenue of $3,896 per user per year while K-12 generates $13,488 per user per year and post-secondary education generates $26,429 per user per year. B2B education generates $814 in revenue per user. Although I did not find a specific ideal benchmark I hope that the ideas provided help you narrow down the criteria. Thanks for using Wonder! Please let us know if we can help with anything else!

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In the US, what is the average revenue per user (ARPU) for the following industry, by B2B and B2C: CONSUMER PRODUCT MANUFACTURING

Hello, and thank you for asking Wonder about the average revenue per user by B2B and B2C in the consumer product manufacturing industry.

After an extensive search through government websites, reports, and databases; industry reports and websites; trusted media outlets for business; and corporate websites I have determined the information you were seeking is unavailable as requested.  The reason it is not available is because the consumer products market is very broad and includes at least 15 subsectors (and likely more).  Information may be available for industry subsectors, but there is no exhaustive list of these subsectors.  The methods I used to find information on your request are outlined below.

METHODS

The consumer products manufacturing industry is vast and diverse.    Initially, I searched for terms in Google that matched your request, including combinations of "B2B" or "B2C" and "consumer product manufacturing" and "benchmark revenue" and "ARPU" or "annual revenue per user".  These searches did not turn up any specific information related to your query.  They only directed me to websites that explained how B2B and B2C work, as well as marketing for these in consumer products manufacturing.

After consulting with other analysts at Wonder, I took a different approach to the search.  I began looking more generally to get a market size and once I had that, it was recommended that I could also try to find what proportion of the market was comprised of B2B and B2C.  Then if I could find the number of users, I could triangulate the answer for you.  Thus began another part of the search.  I began searching for "consumer products manufacturing market size", "proportion of consumer products manufacturing B2B", "proportion of consumer products manufacturing B2C", "number of users of manufactured consumer products" and still could not find information need to triangulate an answer.  During this extensive search I reviewed sources from government websites (like Selectusa.gov and the International Trade Administration) for information in reports and databases, and I was only able to find limited information for the entire market.  Additionally, I explored various consumer products manufacturing association websites like the American Amusement Machine Association, Appalachian Hardwood Manufacturers Inc., Cookware Manufacturer's Association, and the Sports and Industry Fitness Association; however, I was not able to find information to help answer your question.  Despite the extensive effort in this search, I was not able to find adequate detail to answer your question because the information for the request (as it stands) is not publicly available.  The information I did find was related to the overall market size.

When I could not find adequate information, I reviewed other Wonder reports for ARPU to see if I could find another route to answer your question, but again was not successful.

MARKET SIZE

Where I did find success in the process of triangulation was to come up with an estimate of market size for consumer products manufacturing.  This industry was valued at $437.8 billion USD in 2015.  This is a starting point for triangulating an answer, but because information regarding B2B, B2C, or total number of users is not publicly available for this broad category, I could not triangulate an answer for your request.

FINDINGS FROM OTHER WONDER REPORTS ON ARPU

The other Wonder report that came to my attention regarding B2B and B2C was for a much more specific industry - healthcare and hospitals.  Taking a narrower scope in future requests would likely help to answer questions about B2B and B2C in the consumer products manufacturing market.  Information may be more readily available for specific sub-sectors of the consumer products manufacturing industry.

SUMMARY

Information regarding annual revenue per user for B2B and B2C in consumer products manufacturing is not readily available.  Despite extensive searches, I was unable to triangulate an answer for your query.  The primary reason the information is not available is because the request is too broad.  Future attempts to answer related queries will likely benefit from a narrower industry scope.  If at some point in the future B2B and B2C information are compiled for the entire consumer products manufacturing industry, then the $437.8 billion metric can be used in triangulation of annual revenue per user.  

Thank you for contacting Wonder to assist with your research request, and please let us know if we can help in the future.

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In the US, what is the average revenue per user (ARPU) for the following industry, by B2B and B2C: CONSTRUCTION AND BUILDING MATERIALS

Hello and thank you for asking Wonder about the average revenue per user for construction and building materials in the United States. The short answer to your question is that it is extremely difficult to pinpoint details in this sector: statistics tend to be divided by commodity (e.g., cement, steel) or by sector, which takes into account the total expenditure on construction, including labour, materials, permits, etc. Construction material purchases are budgeted per project, and normally handled by individual contractors, of which there are nearly 730,000 in the United States. Separating business and consumer clientele is difficult, since both consumers and small businesses buy from retailers like Home Depot and Lowe's. And determining the number of users  can include a variety of different groups- full and part-time industry employees, retail employees, amateurs working on personal projects, etc.- and it is impossible to calculate the total number of users without double counting. 

In lieu of being able to provide the information that you wanted, I have been able to find some insights into the revenue generated by the construction and home improvement industry over the last few years, as well as about the number of jobs associated with it. This constitutes a partial picture of the sector and its user base. You will find detailed results of my research below.  

METHODOLOGY

In order to answer this question, I started with U.S. government sources like the Bureau of Labor Statistics, the U.S. Census Bureau, the U.S. Bureau of Economic Analysis. There is a wealth of information available on the construction industry and on home improvement retail, however, their numbers are not parsed in a way that would allow me to identify the specific amounts spent on building materials, nor on the total number of users of those materials. 

I moved on to industry reports conducted by private companies, such as IBIS World, but, of the information that was available for free, these did not paint a clearer picture of amounts spent on construction materials or the number of users. (In fact, most of them relied on the same government sources for their principal statistics.)

I also tried searching industry publications to see if I could find articles, forecasts or any other reports that contained the information you were seeking, but unfortunately, there were none available. 

CONSTRUCTION INDUSTRY REVENUE

The construction industry as a whole contributed $3.1 trillion to U.S. GDP in 2016, between $750B and $800B per quarter. 

The 2012 Economic Census (the most recent year for which data is available) indicates that the 598,065 construction businesses active at that time purchased $386,267,820 worth of supplies during the year. This gives an average of $645,862 of purchases per business. 

Statistics Brain gives the number of construction companies in the U.S. as 729,345 as of September 2016. In that time, spending on construction went from $857.3B to $1.196T. That amounts to an increase of 39.5%. If we estimate that expenditures on materials have increased at the same rate, the total value of materials purchased would be $638.5B, or $875,387 per company. 

EMPLOYMENT

Construction and building work is counted under code "47-0000 Construction and Extraction Occupations" by the U.S. Bureau of Labor Statistics. This group includes a broad range of jobs involved directly in the construction industry, including residential, commercial and infrastructure work. This sector contributes nearly 5.6 million jobs to the the U.S. economy.

Not covered by the above code are jobs created by home improvement retailers like Home Depot and Lowe's. These retailers currently account for 725,000 jobs. 

RETAIL

Americans spent $326.1 billion on home repair and improvement in 2015. 

Sales at home improvement retailers were $176 billion in 2016. In the first five months of 2017, sales are estimated to have reached just over $152 billion. 

I was unable to find any statistics regarding the number of individuals who have undertaken a DIY home improvement project. Within the home improvement sector, retailers (especially Home Depot) have been pushing to do more business with professional contractors. This has been successful for them, and is believed to be a significant factor in improvements such as the rise in the average price per item purchased. This means that customers of Home Depot, Lowe's and others are not entirely separate from the set of users covered in the labor statistics cited above. However, it is clear that, without a number available for the total amateur individuals who purchased building materials, there is a significant portion of the user base unaccounted for. 

SUMMARY

The construction industry generates $3.1 trillion of GDP in the United States and roughly 6.3 million jobs (including those associated with hardware/ home improvement retailers). Expenditures on materials as of the last economic census were over $386B and, given the rise in construction during that time, could be close to $640B now. 

Thank you again for your challenging request and for using Wonder. Please let us know how we can assist you in the future.