Demographic Analysis - Users of AR Apps (China)
The Chinese mobile AR market was estimated to grow at a rate of 110% from 2013 to 2018, largely driven by the growth in smartphone adoption in China. Baidu, Renren, and Tencent are considered to be leading companies in the mobile AR market in China.
WHAT INFORMATION IS NOT AVAILABLE?
The information about total number of AR app users across all devices like smartphones, desktop, consoles, etc in China is not available along with the breakdown of the total number of AR app users in China by age and gender; however, we were able to triangulate the total number of mobile AR app users in China.
Our first strategy was to look into market research reports covering augmented reality market in China on websites of reputed market research companies like Allied Market Research, Markets and Markets, etc. We found that there are no exclusive reports covering Chinese AR market and instead the reports were of global scope and none of the reports provided any China-specific information freely as these reports were paid ones. Our logic behind looking into market research reports was that sometimes these research reports provide some portion of information for free and we were expecting to find some useful China-specific information from these reports. This strategy didn't work as none of the paywalled market research reports provided any relevant information about the AR market in China for free.
Our second research strategy consisted of looking into relevant reports about the top companies in augmented reality apps market of China and came across some relevant reports and articles from AWE Asia, PRNewswire, etc. The aim behind this research strategy was to look for relevant information about demographics of specific AR apps in China along with its share in Chinese AR apps market and use it as a proxy to find information about demographics of AR app users in China. We were able to find that Baidu, Renren, and Tencent are leading companies in Chinese AR apps market through this research strategy; however, there was no information about demographics of their AR apps in China along with its share in Chinese AR apps market.
The third strategy that we adopted consisted of expanding the scope to Asia and the Asia-Pacific market as China-specific information was not available. We looked for exclusive reports on AR apps market in Asia/Asia-Pacific on sites like Research and Markets, Sheer Analytics and Insights, etc. This strategy didn't work as expected because all relevant reports were paywalled.
At last, we looked into Chinese websites providing information on augmented reality like AR in China, Sohu, etc. We looked into China-based websites that provided information in Mandarin as we expected to find more relevant China-specific information about demographics of AR app users in China on these sites; however, these articles and reports provided general information about augmented reality in China and did not provide any demographics of Chinese AR app users.
THE TOTAL NUMBER OF PEOPLE WHO USE mobile AR APPS IN THE COUNTRY
Here, we are assuming that the ratio of the number of people using AR apps in China to the number of people using AR apps in the world would be equal to the ratio of the number of mobile app users in China to the number of mobile app users globally. The information about total number of mobile app users in China is only available through a paid Statista source and the only free available information from this source provides total number of mobile app users in China in 2016; hence, we have assumed that the total number of mobile app users in China will remain the same in 2018 too. The number of mobile app users in China in 2016 is 720 million. We have considered the total number of mobile app users to be 720 million in 2018 as we have assumed that the total number of mobile app users in China will remain the same in 2018.
Now, we will use the data about the total number of mobile app users in China, along with the number of mobile app users globally (4.6 billion), and the number of mobile AR app users in 2018 (200 million).
Number of mobile app users in China/Number of mobile app users globally = Number of mobile AR app users in China/Number of mobile AR app users globally
Therefore, Number of mobile AR app users in China = Number of mobile app users in China × Number of mobile AR app users globally/Number of mobile app users globally
= 720 million × 200 million / 4.6 billion
= 31.3 million
Therefore, there are 31.3 million mobile AR app users in China in 2018.