Apps for Porn and Sex Addiction

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Apps for Porn and Sex Addiction

Overcome Porn launched in 2006, while My SAA Toolkit launched in 2014 and rTribe was in 2015. Among the three, rTribe has the most downloads at 20,473. Below is information on all three apps' pricing models, success metrics, and marketing efforts. Additionally, we've provided information on the number of people in the United States who have a sex and porn addiction, an overview of how the industry that addresses sex and porn addiction has evolved, and a list of seven more apps that focus on fighting sex and porn addiction.

rTribe

  • The Recovery Tribe app, also called rTribe, launched in 2015, and has a total of 20,473 downloads.
  • rTribe has three pricing models that provides unlimited chats.
  • For $37.50 a week, one daily provider will check-in with the member.
  • For $49.25 a week, members will have access to one live 30-minute session per month with a professional, as well as have a daily provider check-in with them once.
  • For $99 a week, members will have access to four live 30-minute sessions per month, as well as two daily provider check-ins.
  • rTribe has a 4.7 rating on the App store, 4.3 rating on Google Play, and has a 60 percent rate of retention.
  • Here is an advertisement rTribe created about its app.
  • rTribe primarily utilizes its marketing efforts through its blog. The app’s blog marketing strategy is to provide articles, information, and advice on a range of topics such as porn and sex addiction, accountability, recovery tools, and inspiring stories. The blog's content is curated and written by rTribe's staff and health professionals.
  • The founder of rTribe also markets the app by appearing in interviews in various publications such as The Praxis Journal, Faith Driven Entrepreneur, and on Q Ideas.

Overcome Porn

My SAA Toolkit

  • My Sex Addicts Anonymous Toolkit, also known as My SAA Toolkit, was founded in 2014 and has a total of 40 downloads.
  • While My SAA Toolkit is free, it does have in-app purchases. It costs $2.99 to email a journal or a nightly inventory to a sponsor, obtain an enhanced security PIN lock, or gain a gratitude list feature. A lifetime premium package of the app costs $9.99.
  • The app is only "available for iPhone, iPod Touch and iPad," and it has a 4.4 rating on the App store.
  • Similar to Overcome Porn, My SAA Toolkit lacks a website, social media presence, and advertisements. Its marketing efforts primarily rely on being featured in articles and sites that suggest apps, as well as positive reviews from users to get the word out about the platform.

Sex and Porn Addicts in the United States

  • There are up to 30 million people in the United States who are sex addicts.
  • On a regular basis, 40 million Americans visit internet porn sites.
  • Men who have a sex addiction "have an average of 32 sexual partners, while females have an average of 22 sexual partners."
  • While we were unable to find the number of Americans willing to undergo virtual therapy, which was an optional question, we did discover that about "five percent of people successfully" recover from sex addiction after seeking some sort of therapy.

Overview of the Virtual Therapy App Industry's Evolution

  • In the United States, the concept of sex addiction first appeared "in the mid-1970s when members of Alcoholics Anonymous sought to apply the principles of 12-Steps toward their own self-defined sexual recovery." These members then applied their therapy structure to create support groups such as "Sex and Love Addicts Anonymous, Sex Addicts Anonymous, Sexaholics Anonymous, and Sexual Compulsives Anonymous."
  • Since the Internet was created in the 1990s, people swapped out porn magazines and videos to access porn online. Today, the online porn industry is worth about $15 billion, which is larger than Netflix ($11.7 billion) and Hollywood ($11.1 billion). Smart phones have also promoted sex and porn addiction.
  • Therapists utilizes mindfulness-based therapies and psychological interventions, as well as dialectical behavioral therapy, motivational interviewing, cognitive behavioral therapy, and family therapy to help sex and porn addicts in the United States. While treatment plans and therapies were mainly "provided by licensed psychologists, social workers, physicians or licensed therapists," there were many websites providing information to address sex and porn addiction by 2015. Around 2015, there were also apps coming into the market that helped sex and porn addicts.
  • By the mid-2000s, more offices began providing online therapies for sex addicts, which helped professionals utilize "digital technology as a means of delivering and/or enhancing psychotherapy." Some of these organizations include Great Lakes Psychology Group and Hope Counseling, PLLC.
  • By 2017, there were software and a collection of apps on the market to help people get past their sex and porn addiction. The software did a range of work for addicts such as filter and block sites and monitor online activity. The apps served as a motivational tool for people to successfully recover. The apps used technology to provide features such as inspirational quotes, chatrooms to speak with mentors or fellow addicts, and access accountability partners.
  • Since 2018, there have been more than a dozen apps devoted to helping people who have a porn and sex addiction.

Virtual Therapy Apps Tackling Sex and Porn Addiction

  • Sex Addiction Calendar addresses a person's desire to stop viewing porn, and assists them in becoming "accountable for making the changes happen" through several features including motivational quotes and science-based facts about sex addiction.
  • Brainbuddy, which has more than a million downloads, creates "healthy new synaptic pathways that free" a person from sex and porn addiction.
  • The End Porn Addiction & Sex Compulsion by Noah Church app provides podcasts, workshops, and audio courses to help people overcome their addiction to porn.
  • The X3church app features blogs, videos, events, and news to help teenagers and adults who are struggling with pornography.
  • Covenant Eyes uses artificial intelligence to monitor a person's browser and phone activity, and sends a sample of the activity to a person whom he or she trusts. The app said, " These reports help you have conversations about what you do on your devices—and why."
  • Rewire Companion: Say No to Fap helps people beat porn addiction by finding an accountability partner, keeping a track of current streaks "with accuracy of seconds," analyzes progress, and provides motivational quotes.
  • The Victory (LT) app builds "a strategic battle plan for liberty in the struggle against pornography" by providing features such as inspiring quotes and daily trackers for a person to understand "triggers and pitfalls."

Research Strategy

After extensive research on journals and news publications such as CNET, App Grooves, The Guardian, and Bloomberg, Overcome Porn and My SAA Toolkit's marketing efforts were not found. We concluded that since the app lacks a website and social media presence, its marketing efforts primarily rely on being featured in articles and sites that suggest apps, as well as positive reviews from users to get the word out about the platform.

Additionally, after searching through scholarly journals and articles from news publications such as New York Times, The Washington Post, USA TODAY, CNN, and Business Insider, information on the evolution of the industry that addresses sex and porn addiction through virtual therapy and apps was difficult to find. Therefore, our creative strategy was to understand the history of how therapy was initially conducted, and then we researched all the news regarding apps that released each year since 2015. We concluded that people began utilizing apps to fight sex and porn addiction starting around 2015. Since then, the number of apps addressing this issue has increased.
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Quotes
  • "The concept of sex addiction has only emerged in the mid-1970s when members of Alcoholics Anonymous sought to apply the principles of 12-Steps toward their own self- defined sexual recovery. These members applied the 12-Step structure to create new support groups like Sex and Love Addicts Anonymous (S.L.A.A.), Sex Addicts Anonymous (SAA), Sexaholics Anonymous (SA), and Sexual Compulsives Anonymous (SCA) that all seemed to independently surface spontaneously within that same era."