Apparel and Shoe Brands: Competitive Landscape - Part 2
Competitive analysis for Under Armour, Reebok, and Zappos, including each company's strategy regarding Social Shopping, Gaming To Engage Customers, Virtual Try-On, and Voice Assisted Shopping has been compiled in rows 3-7, columns F-H of the attached spreadsheet.
Under Armour launched an AR app which allows consumers to try on the shoes and look at the shoes' features. Brazen Animation and Tykes have collaborated to launch animated versions of some of the most iconic Under Armour athletes for "an in-store augmented reality experience" that includes Stephen Curry, Cam Newton, Tom Brady, Misty Copeland, Jordan Spieth and The Rock as three-dimensional computer-generated characters.
Reebok recently launched a partnership with Miami Ad School to make Reebok Zpump AR try-on shoes. Using Augmented Reality, Reebok is enabling customers to try on the shoes by putting a sticker from different magazines where Reebok advertises on their feet and using their phone camera to launch the AR experience.
Zappos launched a gamified campaign in 2018 by giving online badges to its best customers as a reward. Zappos' press release stated: "Badges might make people happy because they depict currency they have earned through specific behavior." The problem with this approach was that badges are not currency and could not be used for future purchases. Because of poor rollout, this gamification cost Zappos millions of dollars.
The complete analysis has been compiled in the attached spreadsheet.