Anti-Pollution Mask Market

Part
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Part
01

Anti-Pollution Mask Market - Top Players

The top 10 players in the global anti-pollution mask market based on their respective annual revenues are Honeywell, 3M, Reckitt Benckiser, Cambridge Mask, Respro, Nirvana Being, RZ Mask, Vogmask, Respilon, and Totobobo and idMASK. More information on the topic has been presented below, along with an outline of the research strategy.

1. Honeywell

2. 3M

3. Reckitt Benckiser

  • According to the annual report of Reckitt Benckiser, the annual revenue of the company was $12.6 billion in 2018.
  • Here is the link to the company's website.

4. Cambridge Mask Co.

5. Respro

6. Nirvana Being

7. RZ Mask

  • The revenues of the company for the first, second, third, and fourth quarter of 2019 are $1.4 million, $1.6 million, $1.6 million, and $1.8 million, respectively. In total, the annual revenue of the company for 2019 is $6.4 million.
  • Here is the link to the company's website.

8. Vogmask

9. Respilon

10. Totobobo and idMASK

Research Strategy

We started the research by searching for the lists of top players in the global anti-pollution mask market. We were able to find multiple reports that listed the names of the top players in the market on databases, such as Market Watch, Crystal Market Research, Daily Watch Reports, Fact MR, and more. However, the information related to the revenue of the top players was not publicly available on those reports. Therefore, we were able to compile a list of more than 15 top players in the market. Thereafter, we cross-referenced the available lists to identify the companies that were common across multiple lists. In this way, we were able to identify 10 top players in the global anti-pollution mask market.

We started searching for the revenues of the ten companies in order to rank them in the top-10 order, based on their annual revenue. We were able to find the annual revenues of companies, such as Reckitt Benckiser and 3M, from their respective annual reports. However, most of the companies were private. Since no annual reports or financial details were provided by those companies, we referred to the third-party websites, such as Zoom Info and EC 21. We cross-referenced the revenues across the third-party websites to ensure accuracy. We then ranked the companies based on their respective annual revenues.

Many reports mentioned Totobobo and idMASK as two of the leaders of the global anti-pollution mask market. Even after applying all the strategies mentioned above, the annual revenues of the two companies was not found. However, the two companies are highly regarded in the market. Therefore, we have placed the two companies in the tenth rank in the top 10 list. In this way, we were able to complete this research.


Part
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Part
02

Anti-Pollution Mask Market - CL 1

Honeywell is based in Charlotte, North Carolina, and provides solutions across a diverse range of industries like aerospace and defense, building and cities, chemicals and materials, industrial and manufacturing, retail, safety, and supply chain. 3M, on the other hand, is based in St Paul, Minnesota, and operates across five segments to offers a wide range of industrial, safety, and consumer products and offers solutions to various industries.

Honeywell

3M

Research Strategy:

We scoured through the official company websites of Honeywell and 3M for a brief overview of the company and its location. We also searched through other third-party sites such as Market Realist, Reuters, CNN Money and, Morning Star for the companies' competitive advantage and descriptions of the companies' products and services.
Part
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Part
03

Anti-Pollution Mask Market - CL 2

Reckitt Benckiser is a global consumer health company that is present in 6 continents and has more than 40, 000 employees. Cambridge Mask Co. is a mask company in Cambridge and was founded in 2014.

Reckitt Benckiser

  • Reckitt Benckiser is a global consumer health company that is present on six continents with more than 40,000 employees.
  • In 1999, Reckitt & Colman and Benckiser merged to form Reckitt Benckiser.

Locations

  • Reckitt Benckiser is headquartered in Slough, England.
  • The company is present on six continents and has more than 60 locations worldwide.
  • Reckitt Benckiser operates in Argentina, Austria, Australia, Bangladesh, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, and Kenya.
  • The company is also present in Korea, Latin America, Latvia, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Philippines, Poland, Portugal, Romania, Russia, Serbia, Singapore, Slovakia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, UK, Ukraine, USA, Uruguay, Venezuela, Zambia, and Zimbabwe.

Products

  • Reckitt Benckiser manufactures household, health, toiletry, and food products that it distributes them globally.
  • The company offers n99 and n95 anti-pollution masks like the Dettol SiTi SHIELD masks (recently advertised as an anti-pollution option in India).
  • Reckitt Benckiser's also products include fabric treatments, dishwashing detergent, disinfectant spray and cleaners, food, over the counter drugs, and personal care products.
  • The company's brands include Air Wick, Cillit Bang, Dettol, Calgon, Clearasil, Enfamil, Finish, Durex, Gaviscon, Mortein, Harpic, Mucinex, Scholl, Woolite, Vanish, Veet, Strepsils, Nurofen, Lysol, and Nutramigen.

Competitive Advantage

  • The company is often listed as a major player in the anti-pollution mask market. Its anti-pollution n95 masks are listed as a top mask in the industry.
  • The Dettol SiTi SHIELD mask is a smart mask with a microfan that is designed to filter out "98% of PM2.5 and 99% of bacteria." The mask is washable and comes in several designs and colors.
  • Dettol has a long-time history of partnering with India to help curb its air pollution issue. In 2016, it partnered with Amazon India and in 2018 it "launched its ‘#ShieldYourLungs’ campaign [in India] to promote its Cambridge N99 (military grade) and N95 masks."
  • Reckitt Benckiser seeks out partners that are like-minded to help the company deliver the best solutions.
  • Reckitt Benckiser makes use of entrepreneurs to make their warehouses, IT systems, offices, factories, and laboratories better.
  • The company's "speed of thought, decision-making, and execution" keeps it ahead of its competitors. It has achieved this through its flat management structure.
  • The company culture of ownership and responsibility enables the company to thrive and keep it ahead of its competitors. The company makes the wellbeing of its staff and customers a priority.


Cambridge Mask Co.

  • Cambridge Mask Co. is a company headquartered in Cambridge, Cambridgeshire. It specializes in respirators, non-disposable face masks, and anti-pollution masks.
  • The company uses carbon technology that was developed by the Ministry of Defense in the UK.
  • The company was founded in 2014 by Christopher Dobbing.

Locations

Products

  • The company offers respirators, non-disposable face masks, and anti-pollution masks.
  • Cambridge Mask Co. brands include the Sherlock Pro, the Newton Pro, the Lady Macbeth Pro, the Jack Pro, the Hamlet Pro, the Full Cambridge Pro, the Austen Pro, the Duke Pro, the Churchill Pro, the Admiral Pro, and the Watson Pro.

Competitive Advantage

  • Cambridge Masks use military-grade technology that filters out almost all gases, particulate pollution, viruses, and bacteria.
  • Cambridge Masks offers masks that are fashion-friendly and suitable for every family member.
Part
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Part
04

Anti-Pollution Mask Market - CL 3

Respro is a London-based manufacturer of anti-pollution masks and urban sports accessories. Nirvana Being is an Indian online store that offers anti-pollution masks, air purifiers, air quality management services.

Respro

  • Established in 1993, Respro is a UK-based company headquartered in London. The company offers solutions for urban sports environments.
  • Respro supplies to more than 26 countries worldwide; its product categories include Respro Masks, Hi-Viz, and Team Respro.
  • Some key differentiating factors for Respro include the incorporation of high-quality materials, use of latest technology, and addressing essential customer needs.
  • Some notable technologies that differentiate Respro masks include Powa Elite air regulating valve, HEPA-Type particulate filter, Dynamic Activated Charcoal Cloth (DACC) filter, Pro-Seal leakage prevention add-on, among others.
  • Additionally, Respro features one of the largest selection of anti-pollution masks for their customers. Some notable brands of facemasks include City Mask, Bandit Scarf, Cinqro Mask, EV Mask, Fb-1 Mask, Foggy Mask, Marcelo Burlon X Respro Mask, Metro Mask, Nitesight Mask, Respro Allergy Mask, Respro Skins, S3V Streetsmart Mask, Sportsta Mask, Techno Plus, Techno Mask, Ultralight Mask, X-treme Mask Sports, etc.
  • Respro's S3V Streetsmart is priced at less than $20 and is certified by the European Standard (EN149-FFP3). The mask offers 98.7% efficiency and filters out particles in the range of PM2.5.
  • Respro's Hi-Viz product range offers accessories for bike riders that ensure high visibility while riding in low-light conditions. Some notable products include ankle bands, helmet covers, reflective stickers, reflective helmet bands, sticker kits, and waistcoats.
  • Alternatively, the Team Respro range offers accessories for the urban rider. Some notable products include Bandit Scarf, Carbon Slick road/race wet suit, Clear Slick wetsuit, Foggy-X Faceguard, race kit bags, tire warmers, Slick half jacket, bike cover, Slick road/racing trousers, among others.

Nirvana Being

Part
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Part
05

Anti-Pollution Mask Market - CL 4

RZ Mask and Vogmask are located in Burnsville, Minnesota, USA, and South San Francisco, California, USA, respectively.

RZ Mask: Overview

  • Founded in 2010, RZ Mask is a developer of respiratory masks and filters designed to offer effective and superior protection for use at home, industrial settings or any other place on the planet.
  • The filtration masks can filter breathing hazards up to a particulate rating of 99.9% and are more cost-effective than disposables.

Location

Products

  • The company's products include the M1 neoprene masks, M2 nylon masks, M2 mesh masks, M2.5 mesh masks, and filters & valves.
  • The M1 neoprene mask is an original RZ mask. It features "durable and comfortable neoprene construction, complete with adjustable Velcro closure."
  • The M2 nylon mask, M2 mesh mask, and M2.5 mesh masks are next-generation mask from RZ. They feature "durable, comfortable, and breathable mesh construction, complete with adjustable Velcro closure."

Differentiators

  • The company's masks have a two-part design (replaceable filter and a reusable moisture-weakening mesh) that's way better than competitors' masks, according to expert reviews.
  • The replaceable filter helps clean out the tiniest particles; some as small as 0.1 microns, and the reusable moisture-weakening mesh helps increase airflow and can be reused afterward.

Vogmask: Overview

  • Founded in 2011, Vogmask is a designer of facemasks "used for protection from airborne particles such as PM 0.3, PM 2.5, PM 10, dust, allergens, post-combustion particles, germs, shavings," and other airborne contaminants.
  • Vogmask masks are sold in 41 countries globally through regional distributors.

Location

Products

  • Vogmask facemask has three categories: N99 filter, active carbon, and exhale valve that allows for easy filtration, breathing, and reusability.
  • Vogmask facemask is available in children and adults sizes.

Differentiators

Part
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Part
06

Anti-Pollution Mask Market - CL 5

Respilon is a Czech-based company offering nanofiber-based anti-pollution masks and membranes. Totobobo is a Singapore-based company that provides customizable and reusable anti-pollution masks. idMASK is a Shanghai-based company that offers facemasks capable of filtering particles in the range of PM2.5-0.3.

Respilon

  • In 2013, Roman Zima founded Respilon as the world's first company that manufactures nanofiber-based products for end-users.
  • Respilon is based in Brno in the Czech Republic. In 2018, the company introduced RespiPro and R-mask, offering excellent breathability and filtration efficiency.
  • The company offers nanofiber-based products like anti-pollution facemasks, medical-grade facemasks, respiratory shields, and anti-particulate window screens.
  • The nanofiber membranes offered by Respilon are used across various industries that manufacture apparel, footwear, beverages, facemasks, window screens, among others.
  • Respilon's protective facemasks capture up to 99.9% of dangerous particles like smog, viruses, allergens, molds, emissions, bacteria, dust, and pollen.
  • The filtration efficiency of facemasks is equivalent to respirator standards EN-149 FFP1, EN 14683 — Type IIR, and the US standard N95 for facemasks.
  • Respilon facemasks are designed to be worn for a maximum of 24-hours

Totobobo

  • Totobobo face mask is manufactured and distributed by a Singapore-based company, Dream Lab One Pte. Ltd.
  • Dream Lab One Pte Ltd. was founded in September 2008 by Sharon Li.
  • Totobobo manufactures and distributes anti-pollution facemasks across more than 35 countries, including the US, Canada, Australia, New Zealand, among others.
  • The company offers anti-pollution facemasks, replaceable filters, and mask straps of different grades and sizes.
  • Totobobo facemasks contain a unique silver ion-based antimicrobial coating called as BioCote. The non-toxic coating offers life-time antimicrobial protection to Totobobo facemasks.
  • Totobobo claims to be the world's first fully customizable facemask that can fit faces of length 85mm to 135mm. Additionally, the masks offer a quick Visual Seal Check (VSC) feature to ensure a perfect fit for face masks.
  • The company offers soft and reusable facemasks that require disposable filters. Totobobo filters provide 92% to 96% filtration efficiency.
  • Totobobo face masks are tested by Nelson Laboratories and Centre Testing International (CTI) for various parameters like filter tests, dampen filter test, VFE viral test, pressure drop test, BPA test, ROHS test, halogen test, among others.

idMASK

Part
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Part
07

Anti-Pollution Mask Market - Brand Positioning/Marketing 1

The top three players in the anti-pollution mask market are Honeywell, 3M and Reckitt Benckiser, all of which are involved in their communities and believe in giving back. All companies use social media platforms to gain a wide audience in the United States, Europe and Asia.

Top 3 players in the anti-pollution mask market

1. Honeywell

Marketing strategy

Brand positioning

  • Honeywell describes itself as an innovator, creator of the future, and a pioneer of automation control.
  • The company has been the recipient of numerous awards, including awards from the Financial Times, the CSR Education Awards for Sichuan Rebuilt Schools, a recognition for its contribution to the legal community, and a recognition for environmental technologies and its investment in Romanian education.
  • Honeywell is very involved in the community and gives back through its Hometown solutions, which focus on STEM education, diversity and humanitarianism.
  • Some of the programs that enable the company to give back to the community include Georgia Tech STEM Teacher Leadership Program, new labs focused on loT, Honeywell Leadership Challenge Academy, Honeywell Institute for Ecosystems Education, and Honeywell Summer Science Week.
  • The company has partnered with other organizations to meet its goal for a cleaner and safer environment. For example, the company is teaching students life-saving lessons through its KidSmartz programming, which is partnered with the National Center for Missing and Exploited Children.
  • Honeywell promises to provide solutions that make less industrial errors by 40%, decrease equipment failure by 35%, and improve the speed used in data capturing by 30%.

Target markets

  • Honeywell’s target market includes building operators, airline employees, and plant managers and operators.
  • Honeywell also engages with political groups and trade associations.
  • The company has offices in the United States, Europe, and Asia.

2. 3M

Marketing strategy

Brand positioning

Target markets

  • 3M focuses on customers that live in the U.S., Latin America, Canada, Asia-Pacific, Europe, the Middle East, and Africa.
  • The company mainly caters to healthcare professionals that are interested in scrubbing wastes, getting roofing granules, and sustainable shipping.

3. Reckitt Benckiser

Marketing strategy

Brand positioning

  • RB describes itself as customer-centric, global, trustworthy, innovative as well as a champion in the area of health, hygiene, and home.
  • The brand is used by people in more than 200 countries due to its “highly focused portfolio of leading global brands”.
  • The company only seeks opportunities in power markets with a high potential that are highly fragmented.
  • At the moment, RB is heavily investing in “brand equity investment” (BEI).

Target markets

  • RB’s target market focuses on customers that use brands such as Dettol, Gaviscon, Calgon, Lysol, and Finish Powerball.
  • It caters to customers who are keen on hygiene and health within their homes.
  • It focuses on customers that come from the United Kingdom, the United States, Canada, Australia, New Zealand, and Germany.


Part
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Part
08

Anti-Pollution Mask Market - Brand Positioning/Marketing 2

Cambridge Mask Co. is known as 'The British Pollution Solution'; Respro is known as "The original and the best, and Nirvana Being provides "clean air for everyone." These brands' marketing strategies include social media, awareness-raising initiatives and partnerships with other companies. An overview of their marketing strategies, brand positioning and target markets is provided below.

Cambridge Mask Co.

Respro

Nirvana Being


Part
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Part
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Anti-Pollution Mask Market - Brand Positioning/Marketing 3

RZ Mask and Vogmask have starkly contrasting marketing strategies, with RZ Mask deploying a lower-budget approach dependent on online and retail channel awareness, while Vogmask actively promotes its brand and product through a wide variety of creative channels.

RZ Mask

  • RZ Mask appears to deploy a more lost-cost, grass-roots marketing strategy, which primarily leverages the company's corporate website, blog, social media accounts on Facebook and Instagram and in-store displays at retail partners to highlight company products to potential customers.
  • Notably, a review of relevant media and industry coverage over the past two years revealed no significant discussion of RZ Mask or the company's marketing efforts, apart from brief mentions of RZ Mask products in relevant articles.
  • Within these lower-cost advertising channels, RZ Mask appears to position itself as a safety-centric product, using taglines such as "Any Call, No Fear" at the top of the company's Facebook account, while linking the company's blog to RZ Mask products through the phrase "Breathe Safe."
  • Secondarily, RZ Mask appears to emphasize the superior functionality of its products, calling itself the world's "Best Reusable Air Filtration Mask" at the top of the company's Instagram account, while highlighting the technical specifications of its products on the corporate website.
  • Meanwhile, the company's posts on social media, blog articles, website imagery and curated community of influencers all suggest that RZ Mask target market consists primarily of adult men, as well as adult men and women with an interest in do-it-yourself (DIY) construction projects, outdoor activities and other safety-related professional and personal endeavors.
  • Additionally, the company's chosen partners and retailers, such as Lowe's, ACE Hardware and Woodcraft, further indicate RZ Mask's interest in reaching a primarily male, DIY demographic.

Vogmask

  • Beyond the company’s well crafted and active presence online through its corporate website and social media accounts (e.g., Twitter, Instagram, Facebook), Vogmask has launched a variety of cutting edge marketing campaigns, such as the company’s mask design competitions at fashion universities, its 2014 partnership with designer Nina Griffee on a fashion show during Hong Kong fashion week and a community outreach campaign in collaboration with CAN Organic entitled Clean Air Now, which highlighted Vogmask’s support for activism in addressing air quality threats in London.
  • Consistent with this edgy marketing strategy is Vogmask’s brand positioning as a trendy or fashionable product, as highlighted in comments by CEO Nirvana Being that the company tries to "combine fashion and function," and further reinforced by the company’s wide variety of product colors and designs.
  • Underpinning this more style-forward brand positioning, however, is the foundational message that Vogmask products are scientifically designed and validated, as well as environmentally friendly, as underscored by Vogmask's tagline For the Love of Health, Style & Clean Air.
  • Meanwhile, Vogmask appears to target a broad range of international markets, including 41 countries ranging from China to India to London.
  • Within these various regions, the company’s marketing tactics and messaging indicate that Vogmask further targets younger, alternative customers, such as those who are activism-oriented or who place great importance on environmentalism.

Research Strategy

Please note, for the purpose of this analysis, an article published in 2014 was included which discussed Vogmask's collaboration on a fashion show during Hong Kong fashion week in 2014. Although all other resources leveraged in this review were published in 2018 and 2019, it was deemed reasonable to include this slightly less recent resource given that it highlighted a particularly innovative marketing campaign / collaboration by Vogmask. This larger related strategy of dynamic and cutting edge advertising tactics was further substantiated by more current research, however it seemed worthwhile and appropriate to include this example from 2014 given that it was a striking example of using creative marketing tactics within the anti-pollution mask market.
Part
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Part
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Anti-Pollution Mask Market - Brand Positioning/Marketing 4

Respilon reaches its audience mainly through its corporate and social responsibility activities by partnering with charities, foundations, and children's hospitals around the world. Totobobo and idMask market their products to the public primarily through social media channels.

Respilon

Marketing Strategy

  • Respilon partners with several companies across different industries that share their vision in protecting the lives of humans. The company has also collaborated with numerous charitable organizations, foundations, and hospitals such as the Department of Obstetrics and Gynecology in Prague, Nadační Fond, and University Hospital Brno in Czech Republic.
  • The company’s marketing strategy primarily centers around its corporate social responsibility activities. In 2018, Respilon decided to rise to a new level in bringing awareness to people around the world in the importance of safety, air quality, and principles of healthcare by teaming up with experienced industry leaders to showcase their products and build brand awareness. So far, the company has highlighted only a part of its products via its CSR activities and claims to gradually extend its product line over time.
  • Some of these activities include the Days of Children’s Oncology event conducted by Sun Drive Communications in Brno, Respilon for Children by Children Project, and visiting children in the oncology department of the University Hospital in Brno. The company has also conducted free installations of its anti-smog window membrane for foster families in Ostrava. Respilon has also marketed its products by participating in conferences conducted by organizations such as the Club of Cystic Fibrosis Patients and international exhibitions such as Lineapelle in Milan.
  • Respilon also utilizes online channels to reach its audience via its website, e-commerce platforms such as Amazon, social media channels such as YouTube and Facebook. Through educational videos and posts, Respilon advertises its nanofiber products to the public.
  • As part of its brand messaging, the company prides itself to help people live a “better and healthier life by using nanofibers” and also states that “life is worth it, yours, ours, and everyone’s”.

Brand Positioning

  • The brand positions itself as a world leader in producing and supplying nanofiber products. In 2013, Respilon became the world’s very first company to have produced nanofiber products for consumers and entered the global market in 2016.
  • Respilon believes in giving back to the community and has partnered with several foundations, hospitals, and charities across the globe. By doing so, the company is upholding its core values and fulfilling every aspect of its mission — to protect people’s health with the use of modern technology, commercialize products made from Czech nanofibers, and provide nanofiber products with high-grade standards to the global market.
  • Respilon claims that its products stop 99% of allergens, dust, and smog; 100% resistant to wind and water; and reach high standards FFP1 and FFP2 ratings. Their products are categorized as home protection and respiratory protection products. The company offers only one product under its home protection category (Respilon window membrane 5.0) and provides three types of respiratory protection products (R-shield, ReSpimask, and RespiPro).

Target Market

  • The company’s nanofiber products are designed to help people live a healthy life by improving the quality of air in every breath. Respilon’s target audience, therefore, consist of people of all ages and backgrounds. The company has locations in the Americas, Australia, Asia, and Europe.

Totobobo

Marketing Strategy

  • The company primarily utilizes online mediums to market and advertise its respiratory masks. The key mediums include the company’s official blog, social media channels such as YouTube and Facebook, third party reviews on websites such as BBC and The Guardian, and health review websites such as Clean Living and Gadgets 360. To raise awareness of its products, the company’s social media channels feature educational videos, demo videos, pictures of people wearing its products, and reviews given by both customers and professionals.
  • The company has not conducted any prominent marketing/advertising campaigns since its inception in 2003. However, the company has collaborated with organizations and individuals in emergencies to raise funds and provide masks for those who need it. In 2010, the company started an initiative called “One Totobobo Mask for every child of Merapi” in Indonesia when Mount Merapi erupted spewing large amounts of ash and smoke into the populated regions of the area.

Brand Positioning

  • The brand positions itself as a pioneer in developing respiratory masks through its Visual Seal-Check process. The VSC is an intuitive process that ensures each respiratory mask fits and seals a user’s face. The company claims that its products are softer, safer, cooler, lighter, and easier to breathe in than the respiratory products from its competitors.
  • The brand’s respiratory mask is also highly adaptable since its products are designed with the concept of ‘one size fits all’. Totobobo’s respiratory masks are practical and can be reused for about 200 times. The brand claims that its products are highly effective in trapping fine dust particles and contains filters matching the standards of F96 (96%), F94 (94%), and F92 (93%).

Target Market

  • Totobobo’s respiratory protection masks are made for both children and adults. The company currently operates in the United Kingdom, Singapore, and Hong Kong and ships its products to locations across the world.

idMASK

Marketing Strategy

  • The company’s social media channels feature interviews, tips on improving air quality with plants, pictures with customers using idMask’s products, and product testing videos to ensure the customers of its high-quality standards. On most of its social media posts, the company encourages its viewers/followers to share its product information with family and friends. The company also educates its customers through its website, providing them with information on the types of purifiers to use in different environmental conditions.
  • idMask also reaches its customers through e-commerce channels such as Amazon, customer reviews on YouTube, and media articles on websites such as China Daily, Fast Company, The Beijinger, and TimeOut Beijing.

Brand Positioning

  • The brand positions itself as one of the leading players in the global market of developing and producing respiratory masks. According to the founder of idMask, Henry Sung, the company’s masks have a superior seal for protection against air pollutants than its competitors’ products. Due to the products’ outstanding sealing feature, the company has experienced an increase in sales over the past few years, despite the higher costs of the masks.

Target Market

  • The company’s products are targeted towards both children and adults. idMask’s products have two basic sizes, one that is designed for kids and the other specifically for adults. The company is found to ship its products to locations across the globe.

Part
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Part
11

Anti-Pollution Mask Market - SWOT Analysis

The global anti-pollution mask market is growing steadily due to increasing pollution levels and health awareness. There are opportunities to develop new technologies and products in this space, as well as to reach more consumers. However, anti-pollution masks have been said to lead to breathing difficulties, and the market growth may be hindered by the automation of processes in hazardous industries.

Strengths

Weaknesses

  • Some masks have proven to be ineffective, especially those that cause leakages, have reached their filtering capacity, or have irregular shapes.
  • There are growing complaints among users regarding the heating of breathing air, sweating, as well as breathing difficulties due to wearing anti-pollution masks. Furthermore, there are additional costs related to worn out filters and replacement of masks. This affects the growth of the market.
  • The growth of the global anti-pollution face mask market is also being hampered by risks related to the materials used in manufacturing the masks as well as allergy-related issues.

Opportunities

Threats

  • There are various environmental interventions being done to combat pollution including the closure of polluting industries. Although the implementation is slow, it could eventually render anti-pollution masks useless, as the masks are the current simple solution.
  • There is an increasing level of automation in industries involved in hazardous processes, which may lead to a decrease in the number of workers who commonly wear the masks. The growth of the air pollution mask market may be hindered by this.
  • There are substitutes to anti-pollution masks such as nasofilters, more affordable and practical alternatives, which could restrict the demand for anti-pollution masks.
Sources
Sources

From Part 01
From Part 02
Quotes
  • "Honeywell International Inc., incorporated on November 24, 1999, is a technology and manufacturing company. The Company operates through four segments: Aerospace, Home and Building Technologies, Performance Materials and Technologies, and Safety and Productivity Solutions."
Quotes
  • "In our view, Honeywell remains one of the best-positioned, multi-industrials for long-term growth based on a confluence of three factors--culture, process, and portfolio. "
Quotes
  • "3M Co. is a technology company, which manufactures industrial, safety and consumer products. It operates through the following five segments: Industrial, Safety & Graphics, Health Care, Electronics & Energy, and Consumer. "
Quotes
  • "3M provides safety solutions that improve comfort while helping employers increase compliance, with protection equipment for everything from your eyes and head to hearing and respiratory system."
From Part 06
Quotes
  • "Therefore TOTOBOBO mask is the world's first customized mask SUITABLE FOR CHILDREN and ADULTS; it is comfortable to wear and is easy to fit."
  • "TOTOBOBO is also simple and safe to reuse. Our transparent Totobobo mask pioneers the "Visual Seal-Check" method. An intuitive method to ensure the mask is fitting and sealing your face. Compared to others, TOTOBOBO is more comfortable because it is lighter, cooler, softer and also easier to breathe through. "
  • "The anti-microbial mask means reuse is easy and safer. Most importantly, TOTOBOBO mask is highly adaptable, it can fit adults and is the only one that can fit children down to age 5."
Quotes
  • "We conclude that use of the Totobobo mask without fit testing cannot be recommended, but its performance is sufficiently promising to warrant further investigation."
Quotes
  • "REAM LAB ONE PTE. LTD. is corporate entity registered with Accounting and Corporate Regulatory Authority (ACRA), Singapore. The Company Unique Entity Number (UEN) is 200516039H."
  • "DREAM LAB ONE PTE. LTD.'s registered address is GEYLANG EAST AVENUE 2 and its registered pincode is 389757."
  • "DREAM LAB ONE PTE. LTD. was incorporated on 13 September 2008, Saturday as an entity type of LC - Local Company at Registrar of Companies. The Company age is 11 Years, 1 Months, 29 Days from UEN issue date. The company status is R-Registered."
From Part 11