Anti-Aging Skincare Age Groups

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Anti-Aging Skincare Age Groups

While the required information is not available in the public domain, we were able to determine that the three top age segments for anti-aging skincare products for women are 40-54 (52.1%), 55+ (28.7%), and 30-39 (16.3%). For men, the top two age groups are likely to be ages 30-39 and 40-54.

Age Groups -- General

  • The 35-55-year group is the largest age demographic purchasing anti-aging devices in North America.
  • IMARC Group segments the global anti-aging consumer's age demographic into three groups: 25-35 years, 35-55 years, and 55+. According to the agency, over 50% of the market can be attributed to the 35-55 year segment.
  • The anti-aging cosmetics consumer group falls in the range of 28 to 65 years.
  • The United States accounts for 46.6% of the global anti-aging products market.

Age Groups -- Women (Helpful Findings)

  • An analysis of data published by the American Society of Plastic Surgeons indicates that the three largest age groups in terms of the number of anti-aging-related minimally invasive procedures performed are 40-54 (52.1%), 55+ (28.7%), and 30-39 (16.3%). Calculations for the same have been shown in the attached spreadsheet.
  • The breakup of anti-aging-related minimally invasive procedures by gender: 93.3% female and 6.7% male. Calculations for the same have been shown in the attached spreadsheet.
  • Given that 93.3% of individuals undergoing minimally invasive anti-aging procedures are women, it is likely that the three age groups most likely to purchase anti-aging products will be the same as the ones opting for minimally invasive anti-aging treatments.
  • In 2015, the NPD Group found that 39% of women aged 25-34 look for anti-aging benefit in facial skin care products as against 19% women aged 18-24.
  • While traditionally women aged 25-34 youth-related concerns like oily skin and acne, they are now also concerned about pigmentation from sun exposure and wrinkle prevention.
  • The most important benefits that women aged 25-35 look for in facial care products are "moisturizing/​hydrating, acne prevention, and sun protection".

Age Groups -- Men (Helpful Findings)

  • Thirty-four percent of personal care products using fathers (of children younger than 18 years) in the United States care about "preventing the signs of aging". This compares to 26% of the overall population of male personal care product users and 23% of men without children.
  • Fathers of two children (38%) are more likely than single-child fathers (32%) to care about "preventing the signs of aging".
  • However, despite this need, only 4% of personal care products for men launched in the United States in 2017 included anti-aging claims.
  • The average age of a first-time father is 30.9 years and that 9% of all births in the US are associated with men aged 40+. In 2015, the average age of a first-time father with a college degree was 33.3 years.
  • Based on the aforementioned data, the age groups of 30-39 and 40-54--on adding 18 years to the age of a first-time father--are most likely to be concerned with aging.

Research Strategy

Age group-specific demographics data for anti-aging products by gender was not available in the public domain. The age-group-related data that was available pertained to minimally invasive anti-aging treatments; however, it was not gender-specific. Another report provided the three target age segments for anti-aging products, but it did not provide a gender breakdown; moreover, it was a global report. Information pertaining to the demographics of male anti-aging consumers was relatively scarce. This could be owing to the fact that men account for a small share of the anti-aging market. We have triangulated the age groups based on the information we were able to obtain. The third age group using the most men's anti-aging products was not determinable.